The document summarizes the target audience for an indie rock music video. The audience will be young people aged 14-25 who can relate to the song's lyrics. While the video images will be ambiguous, the lively and colorful style with a fun vibe will appeal to younger viewers. Both female and male viewers in this age range are interested in music, fashion, and culture and often attend live music events.

1. Audience Profile Indie Rock

2. How our audience relates to the media text… Our music video will appeal to a young target audience because the lyrics to the song itself are relative to young people and so can identify with the song. This will help in our audience decoding the meaning and ideas behind the video; although the shots we will incorporate into our video will be ambiguous, allowing the audience to interpret the images as they wish, enabling our audience to relate to the media text effectively. The video will be lively and colourful and have a fun vibe to it, important elements of which a young audience can identify with and enjoy.

3. Female Audience Aged between 14-25 Often associated with wearing well known brands, as well as vintage style clothing Have their own unique style which reflects their personality Interested in music – attend gigs/concerts, possibly play an instrument Can be rather creative, interested in fashion, art, photography, music

4. Male Audience Aged between 14-25 Keen to keep up to date with fashion trends – particularly associated with wearing skinny jeans, denim jackets and band t-shirts. Attend gigs and music festivals: such as Leeds, Glastonbury Listen to indie rock music, such as the likes of Arctic Monkeys, Vampire Weekend, Modest Mouse Often associated with music, perhaps play in a band and know a lot about music, some may read magazines such as NME.