Audience reactions
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The document discusses how to target a specific audience for a music video. It emphasizes placing the video in places where the target audience will see it, like on certain TV shows or radio stations. It also stresses making the artist and video relatable to the audience by having the artist dress casually and film the video in a popular, recognizable location. The audience should also already be familiar with the artist's style and not expect anything too drastically different from previous videos.
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Question 2 evaluation
The document discusses how the artist represented in the magazine relates to social groups. The artist, a close friend of the author's, is depicted in mainstream, fun outfits to appeal to the target audience of teenage girls. Both glamorous and more casual outfits are featured to show the artist's different sides but keep her relatable. The artist conforms to stereotypes of blonde, pretty pop stars but is meant to feel attainable rather than avant-garde to represent typical teenage fans.
Moodboard
The document discusses plans for a rock music magazine targeted at men aged 16-26. The magazine will feature pictures of rock artists and bands to symbolize the genre. It will also include information on new media and how to follow the magazine online. The target audience is described as aspirers who want to emulate rock fashion styles or individualists who are simply fans of the music. The magazine publishing house that could publish this rock magazine is proposed to be IPC Media since they have not published a rock magazine before. Artists will be represented looking like authentic rock stars in black clothes and accessories holding instruments to reinforce the genre.
Star image
Justin Bieber is a pop star who gained fame from posting songs on YouTube. He is known for his young age, unique hairstyles, and fashionable dress sense which help him stand out. Bieber has a massive global fan base, especially among young females. To stay relevant, he keeps up with trends in music and culture. His image has evolved over time from a teenage star to more of a "bad boy" through scandals and confrontations with the media. Bieber is a role model and fashion icon who connects with fans through social media.
Presentation1
The document discusses a mood board created for a magazine that will cover indie, hip-hop, and R&B genres, similar to Vibe magazine. Images on the mood board include popular artists like Rihanna, J Cole, Nicki Minaj, and The Weeknd to represent the genres and appeal to today's youth. Album covers and photos of concerts are also included to depict these artists' lives and success. Fashion images are part of the mood board as well because style is important to these artists.
Audience Profile
The document summarizes the target audience for an indie rock music video. The audience will be young people aged 14-25 who can relate to the song's lyrics. While the video images will be ambiguous, the lively and colorful style with a fun vibe will appeal to younger viewers. Both female and male viewers in this age range are interested in music, fashion, and culture and often attend live music events.
Star image
Nicki Minaj's record label crafted her image as a Barbie doll-like pop star to make her unique and original. While this persona draws in audiences, featuring her in Elle magazine without makeup and wigs made her seem more relatable. She has also faced challenges like her boyfriend cheating that show her human side. Her fashion line allows fans to enjoy her style in a comfortable way. By appearing on shows like American Idol, audiences saw her behind-the-scenes personality and how she acts normally.
Evaluation question 2
The document discusses how different social groups are represented in a music magazine media product. It shows both female and male models equally to make the magazine appealing to both genders. The models are portrayed as individuals through unique styles while also setting trends. All models are between ages 16-18, but makeup, clothing and lighting make some appear older to appeal to the target age range of 16-21. The indie music genre featured is represented as relatively middle class through the depiction of musical talent and instrument playing, a skill associated with that social class. A male model holding a guitar engages the audience and represents the classic indie convention of skilled music performance.
Evaluation 1
Our music video used conventions of jazz music videos by following themes similar to existing jazz videos for inspiration. The video targeted an audience of 18-21+ due to depictions of gambling, smoking, and alcohol use that could negatively influence younger viewers. Comparable artists like Justin Timberlake, Westlife, and Frank Sinatra helped provide inspiration for the soul jazz genre through their albums and videos. Our main star was styled after Justin Timberlake to appear modern yet classic like artists from the soul jazz genre in order to achieve the desired look and appeal to audiences. The video balanced old and new time periods through its sets, scenes, and use of color to target all ages to enjoy the video across generations.
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Question 2 evaluation
The document discusses how the artist represented in the magazine relates to social groups. The artist, a close friend of the author's, is depicted in mainstream, fun outfits to appeal to the target audience of teenage girls. Both glamorous and more casual outfits are featured to show the artist's different sides but keep her relatable. The artist conforms to stereotypes of blonde, pretty pop stars but is meant to feel attainable rather than avant-garde to represent typical teenage fans.
Moodboard
The document discusses plans for a rock music magazine targeted at men aged 16-26. The magazine will feature pictures of rock artists and bands to symbolize the genre. It will also include information on new media and how to follow the magazine online. The target audience is described as aspirers who want to emulate rock fashion styles or individualists who are simply fans of the music. The magazine publishing house that could publish this rock magazine is proposed to be IPC Media since they have not published a rock magazine before. Artists will be represented looking like authentic rock stars in black clothes and accessories holding instruments to reinforce the genre.
Star image
Justin Bieber is a pop star who gained fame from posting songs on YouTube. He is known for his young age, unique hairstyles, and fashionable dress sense which help him stand out. Bieber has a massive global fan base, especially among young females. To stay relevant, he keeps up with trends in music and culture. His image has evolved over time from a teenage star to more of a "bad boy" through scandals and confrontations with the media. Bieber is a role model and fashion icon who connects with fans through social media.
Presentation1
The document discusses a mood board created for a magazine that will cover indie, hip-hop, and R&B genres, similar to Vibe magazine. Images on the mood board include popular artists like Rihanna, J Cole, Nicki Minaj, and The Weeknd to represent the genres and appeal to today's youth. Album covers and photos of concerts are also included to depict these artists' lives and success. Fashion images are part of the mood board as well because style is important to these artists.
Audience Profile
The document summarizes the target audience for an indie rock music video. The audience will be young people aged 14-25 who can relate to the song's lyrics. While the video images will be ambiguous, the lively and colorful style with a fun vibe will appeal to younger viewers. Both female and male viewers in this age range are interested in music, fashion, and culture and often attend live music events.
Star image
Nicki Minaj's record label crafted her image as a Barbie doll-like pop star to make her unique and original. While this persona draws in audiences, featuring her in Elle magazine without makeup and wigs made her seem more relatable. She has also faced challenges like her boyfriend cheating that show her human side. Her fashion line allows fans to enjoy her style in a comfortable way. By appearing on shows like American Idol, audiences saw her behind-the-scenes personality and how she acts normally.
Evaluation question 2
The document discusses how different social groups are represented in a music magazine media product. It shows both female and male models equally to make the magazine appealing to both genders. The models are portrayed as individuals through unique styles while also setting trends. All models are between ages 16-18, but makeup, clothing and lighting make some appear older to appeal to the target age range of 16-21. The indie music genre featured is represented as relatively middle class through the depiction of musical talent and instrument playing, a skill associated with that social class. A male model holding a guitar engages the audience and represents the classic indie convention of skilled music performance.
Evaluation 1
Our music video used conventions of jazz music videos by following themes similar to existing jazz videos for inspiration. The video targeted an audience of 18-21+ due to depictions of gambling, smoking, and alcohol use that could negatively influence younger viewers. Comparable artists like Justin Timberlake, Westlife, and Frank Sinatra helped provide inspiration for the soul jazz genre through their albums and videos. Our main star was styled after Justin Timberlake to appear modern yet classic like artists from the soul jazz genre in order to achieve the desired look and appeal to audiences. The video balanced old and new time periods through its sets, scenes, and use of color to target all ages to enjoy the video across generations.
Assignment 12
Wiz Khalifa is an American rapper known for his full body tattoos, expensive jewelry, and rapping about violence and gangs. These unique selling points have not changed over his career. In contrast, Justin Bieber's USPs have significantly changed from his early career, when he was known for his swept haircut and innocent image popular with young girls, to his current image as a "bad boy" emphasized by tattoos and clothing styled. While Bieber evolved his image to grow with his maturing audience, Khalifa's loyal fan base expects his unchanging image as a heavily tattooed, no-nonsense rapper.
Unit 2: Booklet (First Draft)
The document outlines a student's plans for creating a music video as a final project. The student has chosen Beyoncé's song "Bow Down" because it is controversial and provocative. Their vision is to create a music video in the style of Beyoncé's successful past videos like "Single Ladies" that will generate buzz through its controversial nature. Feedback from surveys indicated that while people were interested in the idea, the explicit content may not be appropriate for the entire target audience of 15-26 year olds. The student will need to secure resources like filming equipment, costumes, locations and editing software on a limited budget.
Unit 2: Booklet (second draft)
The document outlines a student's plans for creating a music video as a final project. The student has chosen Beyoncé's song "Bow Down" because it is controversial and provocative. Their vision is to create a music video in the style of Beyoncé's successful videos like "Single Ladies" that will generate buzz through its controversy. Feedback from surveys indicated that people were interested in the idea but were concerned about inappropriate content for younger viewers. The student will need to secure filming equipment, costumes, props, a studio location, and editing software to complete the project.
Introduction to artist
Zeb is an 18-year-old indie pop solo artist who promotes other upcoming artists. While not extremely famous, she wants to expand her fan base and make her name more known. To do this, she has decided to make a clothing range to promote on social media sites. Zeb dresses in a quirky style using simple, redesigns clothes in black with pops of color, reflecting indie pop styles. Most photos of Zeb are taken in outdoor public places to seem down-to-earth and close to her fan base. A magazine spread will promote both Zeb's music and clothing to help people understand her beyond just her image.
How did you attract/address your audience?
The document discusses how the magazine cover was designed to attract an indie music audience. The masthead font and color match the subject's guitar to look professional and punk-inspired. The cover features a guitarist portrayed as messy and rebellious through his long hair, emotionless expression, and acoustic guitar, aligning with indie stereotypes. His relaxed pose further represents the carefree indie lifestyle to appeal to fans of indie music.
Ben howard
The document provides an analysis of a magazine advertisement for musician Ben Howard. It describes Ben Howard as the main character, an independent artist who enjoys swimming and nature. The single image shows Howard swimming alone at sea, creating a sense of mystery. Various shades of blue are used throughout the ad to represent communication, ideals, and the unknown. The bold yet simple typography and color scheme portray Howard as a calm, unique indie artist.
Cape Cod Kwassa Kwassa![1]
The document discusses marketing strategies for a new band signed to XL recordings. It outlines the band's target audience as youth who listen to radio stations like Radio 1 and read magazines like NME. It also describes qualities the band wants to promote, including youthfulness, sexual magnetism, and quirkiness to appeal to their target fans. Finally, it explains how the band's poster, album, and music video work together holistically to promote the band and their new album.
Audience feedback
- The document contains audience feedback on the costumes, location, and editing of a music video, as well as the design of the CD case and magazine advert for the album.
- The feedback indicates that the costumes fit the pop/rock genre and appeal to the audience, distinguishing the artists from other characters.
- The location also fits the genre and appeals to audiences by feeling familiar yet allowing imagination.
- Both the CD case and magazine advert were found to look professional, fit the genre, and encourage purchasing the album.
The audience
Our target audience for the music video was 15-20 year olds. Initial research found the audience would be mixed gender but more female, of any race, and still in education. They would be socially active and interested in partying. To appeal to this audience, we chose to portray the artist in a clean, R&B style rather than one focused on drinking to steer clear of negative influences. Feedback on a prototype suggested using brighter colors, more locations, and focusing on a love interest and dancing typical of the genre.
Presentation1
The target audience for the magazine are male and female students aged 16-21 who enjoy music festivals, spending time with friends, and keeping up with the latest fashion trends. They have interests in unique styles of clothing and accessories. The magazine will feature up-and-coming artists as well as established artists that perform at popular music festivals like V Festival and Wireless. It will also include advertisements from clothing stores like Topshop, Topman, Urban Outfitters, and American Apparel that are popular among the target audience.
Task 6 part 2
The document discusses makeup use in hip hop music. It notes that female artists like Nicki Minaj often wear exaggerated makeup that reflects their wild personalities. However, it is difficult for male artists to wear makeup due to stereotypes. The document also discusses how hip hop fashion has evolved over time, with artists like Kanye West popularizing styles like skinny jeans that changed perceptions. It suggests articles that could appear in a hip hop magazine, including interviews, music reviews, and stories about artists' fashion and personal lives.
Target Audience
The target audience for the magazine are 16-21 year olds interested in unique styles, music, and socializing with friends. They enjoy festivals like V Festival and Wireless which feature artists they like. The magazine will profile both established artists like Ben Howard, Frank Ocean, and Kings of Leon, as well as up-and-coming artists. It will also include fashion content as the audience enjoys unique styles and shopping at stores like Topshop and Urban Outfitters.
Question 2
The document discusses stereotypes of indie teens as the target audience for a music magazine. It describes indie teens as typically being 17-25 years old, enjoying socializing with friends, loving music, attending festivals and live shows, and wanting to work in the music industry. Common stereotypes include playing guitar, having a relaxed attitude, shopping at thrift stores, wearing sunglasses and Vans shoes. The document then explains that the magazine cover uses an image of Lorde that contrasts with the Rolling Stones' cover by emphasizing Lorde's youthfulness and playfulness through minimal makeup and casual hair, reflecting indie teens' stereotypical portrayal as relaxed and cheeky.
Kỳ thực tập trong mơ 2 – talent management specialist - Bảo Ngọc
Soobin Hoang Son has established himself as a ballad singer through his hit "Phia sau mot co gai", but was originally known as an underground rapper. The document provides advice that while versatility is good, he should choose one concept, such as traditional rap or ballad, to focus on and define his own unique style in order to avoid confusing audiences and have the most success in building his image and career.
Recon
Magazines like NME typically photograph indie rock artists in public, outdoor locations to give their photos a raw, candid feel as if caught in the moment. This casual style implies the artists care more about their music than materialism. Photos are often taken in stereotypically British settings like pubs and cafes to relate to their target British audience, celebrating British pride and culture.
Music promotional websites!
Nicki Minaj promotes her album and tours on her website by displaying tour dates, packages, and interviews about her music videos to engage fans. Pictures from her tours encourage fans to attend shows. The primary purpose of her website is to promote her tour so that she can be successful. She relies on fans attending shows to support her career.
Music promotional websites!
Nicki Minaj promotes her album and tours on her website by displaying tour dates, packages, and interviews about her music videos. Pictures from her tours are meant to encourage fans to attend shows and buy tickets. The primary purpose of her website is to promote her tour to make her successful. She relies on fans attending shows to support her career.
The Script band similarly uses their website to promote their image, music, tours, and album. They include photos, news, social media links, and a tour schedule to directly target fans and encourage music and ticket purchases. A diary entry is meant to give fans deeper insight into the band. Their goal is to promote their talent and music over their image.
Target audience
The document describes two target audiences - a 21-22 year old male who enjoys pop disco music and clubbing, and dresses casually for nightlife. A 21-22 year old female target who also enjoys pop disco music, nights out with friends, and has fashionable clothing, though isn't overly focused on social media like others her age. Both targets work during the week and enjoy socializing.
Kỳ thực tập trong mơ 2 – Talent management specialist - Phan Thao Nghi
This talent proposal summarizes Soobin's competitive advantages and proposes a strategic approach to revamp his image. It analyzes Soobin's performance and popularity among his target 18-25 audience. It identifies his strengths in genres like pop, ballad and R&B. The proposal recommends leveraging his success from songs like "Phia sau mot co gai" while composing more hits. It suggests building his image as a multi-talented icon representing the generation pride of his young fans through an original music project and partnering with innovative brands that challenge norms.
Are you an artist or a singer
The document outlines key differences between an artist and a singer. An artist has a distinct style and creates their own musical genre, while a singer emulates other artists' styles. An artist develops a fan base and brand that is uniquely theirs, whereas a singer does not create their own identifiable persona and follows work opportunities. An artist carefully considers everything from their music to public image to marketing to maintain a consistent brand, while a singer is more flexible in what they perform and how they present themselves.
Secondary Research
The document provides information on several music video and music industry theories including Andrew Goodwin's five points of music videos, Pete Fraser's theory on music genre conventions, and Laura Mulvey's Male Gaze theory. It also gives biographical information on music video director James Copeman and record label Universal Music Group. Finally, it discusses how to apply these theories and best practices when creating a music video, album cover, and magazine advertisement.
Question 1
The document summarizes how the music video for a song by the group "B.T.W" develops and challenges conventions of pop music videos. It presents the artists as a fun, casual group that enters the scene together rather than having a clear lead. It uses everyday locations rather than expensive settings, and costumes/props that portray the artists as unconventional. Throughout, it aims to present the group as new, unpredictable and not taking themselves too seriously in contrast to many modern pop artists.
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Assignment 12
Wiz Khalifa is an American rapper known for his full body tattoos, expensive jewelry, and rapping about violence and gangs. These unique selling points have not changed over his career. In contrast, Justin Bieber's USPs have significantly changed from his early career, when he was known for his swept haircut and innocent image popular with young girls, to his current image as a "bad boy" emphasized by tattoos and clothing styled. While Bieber evolved his image to grow with his maturing audience, Khalifa's loyal fan base expects his unchanging image as a heavily tattooed, no-nonsense rapper.
Unit 2: Booklet (First Draft)
The document outlines a student's plans for creating a music video as a final project. The student has chosen Beyoncé's song "Bow Down" because it is controversial and provocative. Their vision is to create a music video in the style of Beyoncé's successful past videos like "Single Ladies" that will generate buzz through its controversial nature. Feedback from surveys indicated that while people were interested in the idea, the explicit content may not be appropriate for the entire target audience of 15-26 year olds. The student will need to secure resources like filming equipment, costumes, locations and editing software on a limited budget.
Unit 2: Booklet (second draft)
The document outlines a student's plans for creating a music video as a final project. The student has chosen Beyoncé's song "Bow Down" because it is controversial and provocative. Their vision is to create a music video in the style of Beyoncé's successful videos like "Single Ladies" that will generate buzz through its controversy. Feedback from surveys indicated that people were interested in the idea but were concerned about inappropriate content for younger viewers. The student will need to secure filming equipment, costumes, props, a studio location, and editing software to complete the project.
Introduction to artist
Zeb is an 18-year-old indie pop solo artist who promotes other upcoming artists. While not extremely famous, she wants to expand her fan base and make her name more known. To do this, she has decided to make a clothing range to promote on social media sites. Zeb dresses in a quirky style using simple, redesigns clothes in black with pops of color, reflecting indie pop styles. Most photos of Zeb are taken in outdoor public places to seem down-to-earth and close to her fan base. A magazine spread will promote both Zeb's music and clothing to help people understand her beyond just her image.
How did you attract/address your audience?
The document discusses how the magazine cover was designed to attract an indie music audience. The masthead font and color match the subject's guitar to look professional and punk-inspired. The cover features a guitarist portrayed as messy and rebellious through his long hair, emotionless expression, and acoustic guitar, aligning with indie stereotypes. His relaxed pose further represents the carefree indie lifestyle to appeal to fans of indie music.
Ben howard
The document provides an analysis of a magazine advertisement for musician Ben Howard. It describes Ben Howard as the main character, an independent artist who enjoys swimming and nature. The single image shows Howard swimming alone at sea, creating a sense of mystery. Various shades of blue are used throughout the ad to represent communication, ideals, and the unknown. The bold yet simple typography and color scheme portray Howard as a calm, unique indie artist.
Cape Cod Kwassa Kwassa![1]
The document discusses marketing strategies for a new band signed to XL recordings. It outlines the band's target audience as youth who listen to radio stations like Radio 1 and read magazines like NME. It also describes qualities the band wants to promote, including youthfulness, sexual magnetism, and quirkiness to appeal to their target fans. Finally, it explains how the band's poster, album, and music video work together holistically to promote the band and their new album.
Audience feedback
- The document contains audience feedback on the costumes, location, and editing of a music video, as well as the design of the CD case and magazine advert for the album.
- The feedback indicates that the costumes fit the pop/rock genre and appeal to the audience, distinguishing the artists from other characters.
- The location also fits the genre and appeals to audiences by feeling familiar yet allowing imagination.
- Both the CD case and magazine advert were found to look professional, fit the genre, and encourage purchasing the album.
The audience
Our target audience for the music video was 15-20 year olds. Initial research found the audience would be mixed gender but more female, of any race, and still in education. They would be socially active and interested in partying. To appeal to this audience, we chose to portray the artist in a clean, R&B style rather than one focused on drinking to steer clear of negative influences. Feedback on a prototype suggested using brighter colors, more locations, and focusing on a love interest and dancing typical of the genre.
Presentation1
The target audience for the magazine are male and female students aged 16-21 who enjoy music festivals, spending time with friends, and keeping up with the latest fashion trends. They have interests in unique styles of clothing and accessories. The magazine will feature up-and-coming artists as well as established artists that perform at popular music festivals like V Festival and Wireless. It will also include advertisements from clothing stores like Topshop, Topman, Urban Outfitters, and American Apparel that are popular among the target audience.
Task 6 part 2
The document discusses makeup use in hip hop music. It notes that female artists like Nicki Minaj often wear exaggerated makeup that reflects their wild personalities. However, it is difficult for male artists to wear makeup due to stereotypes. The document also discusses how hip hop fashion has evolved over time, with artists like Kanye West popularizing styles like skinny jeans that changed perceptions. It suggests articles that could appear in a hip hop magazine, including interviews, music reviews, and stories about artists' fashion and personal lives.
Target Audience
The target audience for the magazine are 16-21 year olds interested in unique styles, music, and socializing with friends. They enjoy festivals like V Festival and Wireless which feature artists they like. The magazine will profile both established artists like Ben Howard, Frank Ocean, and Kings of Leon, as well as up-and-coming artists. It will also include fashion content as the audience enjoys unique styles and shopping at stores like Topshop and Urban Outfitters.
Question 2
The document discusses stereotypes of indie teens as the target audience for a music magazine. It describes indie teens as typically being 17-25 years old, enjoying socializing with friends, loving music, attending festivals and live shows, and wanting to work in the music industry. Common stereotypes include playing guitar, having a relaxed attitude, shopping at thrift stores, wearing sunglasses and Vans shoes. The document then explains that the magazine cover uses an image of Lorde that contrasts with the Rolling Stones' cover by emphasizing Lorde's youthfulness and playfulness through minimal makeup and casual hair, reflecting indie teens' stereotypical portrayal as relaxed and cheeky.
Kỳ thực tập trong mơ 2 – talent management specialist - Bảo Ngọc
Soobin Hoang Son has established himself as a ballad singer through his hit "Phia sau mot co gai", but was originally known as an underground rapper. The document provides advice that while versatility is good, he should choose one concept, such as traditional rap or ballad, to focus on and define his own unique style in order to avoid confusing audiences and have the most success in building his image and career.
Recon
Magazines like NME typically photograph indie rock artists in public, outdoor locations to give their photos a raw, candid feel as if caught in the moment. This casual style implies the artists care more about their music than materialism. Photos are often taken in stereotypically British settings like pubs and cafes to relate to their target British audience, celebrating British pride and culture.
Music promotional websites!
Nicki Minaj promotes her album and tours on her website by displaying tour dates, packages, and interviews about her music videos to engage fans. Pictures from her tours encourage fans to attend shows. The primary purpose of her website is to promote her tour so that she can be successful. She relies on fans attending shows to support her career.
Music promotional websites!
Nicki Minaj promotes her album and tours on her website by displaying tour dates, packages, and interviews about her music videos. Pictures from her tours are meant to encourage fans to attend shows and buy tickets. The primary purpose of her website is to promote her tour to make her successful. She relies on fans attending shows to support her career.
The Script band similarly uses their website to promote their image, music, tours, and album. They include photos, news, social media links, and a tour schedule to directly target fans and encourage music and ticket purchases. A diary entry is meant to give fans deeper insight into the band. Their goal is to promote their talent and music over their image.
Target audience
The document describes two target audiences - a 21-22 year old male who enjoys pop disco music and clubbing, and dresses casually for nightlife. A 21-22 year old female target who also enjoys pop disco music, nights out with friends, and has fashionable clothing, though isn't overly focused on social media like others her age. Both targets work during the week and enjoy socializing.
Kỳ thực tập trong mơ 2 – Talent management specialist - Phan Thao Nghi
This talent proposal summarizes Soobin's competitive advantages and proposes a strategic approach to revamp his image. It analyzes Soobin's performance and popularity among his target 18-25 audience. It identifies his strengths in genres like pop, ballad and R&B. The proposal recommends leveraging his success from songs like "Phia sau mot co gai" while composing more hits. It suggests building his image as a multi-talented icon representing the generation pride of his young fans through an original music project and partnering with innovative brands that challenge norms.
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Kỳ thực tập trong mơ 2 – talent management specialist - Bảo Ngọc
Kỳ thực tập trong mơ 2 – talent management specialist - Bảo Ngọc
Kỳ thực tập trong mơ 2 – Talent management specialist - Phan Thao Nghi
Kỳ thực tập trong mơ 2 – Talent management specialist - Phan Thao Nghi
Similar to Audience reactions
Are you an artist or a singer
The document outlines key differences between an artist and a singer. An artist has a distinct style and creates their own musical genre, while a singer emulates other artists' styles. An artist develops a fan base and brand that is uniquely theirs, whereas a singer does not create their own identifiable persona and follows work opportunities. An artist carefully considers everything from their music to public image to marketing to maintain a consistent brand, while a singer is more flexible in what they perform and how they present themselves.
Secondary Research
The document provides information on several music video and music industry theories including Andrew Goodwin's five points of music videos, Pete Fraser's theory on music genre conventions, and Laura Mulvey's Male Gaze theory. It also gives biographical information on music video director James Copeman and record label Universal Music Group. Finally, it discusses how to apply these theories and best practices when creating a music video, album cover, and magazine advertisement.
Question 1
The document summarizes how the music video for a song by the group "B.T.W" develops and challenges conventions of pop music videos. It presents the artists as a fun, casual group that enters the scene together rather than having a clear lead. It uses everyday locations rather than expensive settings, and costumes/props that portray the artists as unconventional. Throughout, it aims to present the group as new, unpredictable and not taking themselves too seriously in contrast to many modern pop artists.
Secondary research
The document discusses the alternative rock/indie rock music genre and audience. It provides information on:
- The genres emerged from independent music in the 1980s and grew in popularity in the 1990s, distinguishing itself from mainstream rock.
- The audience enjoys a variety of styles and does not fit stereotypes, often dressing uniquely but not extremely. They tend to be "hipsters" and teenagers who grew up with indie rock in the 2000s.
- The Killers have had particular success in the UK where the genres are more popular, showing their UK audience is likely largest.
- Music videos in the genres use elements of both narrative and performance to engage audiences interested in the music rather than images
Target audiences of indie genre
The document discusses target audiences for an indie music genre song. It notes that the typical target audience for indie is males ages 15-24, as indie lyrics often discuss relationships and life experiences that this demographic can relate to. The chosen song for analysis, "never get lost except by your side," has lyrics about lost love that would appeal to the target audience's interests in expressing emotions. A narrative or performance music video could effectively meet the audience's needs by incorporating a relatable story or emotional performance to draw them in.
Genre
The document discusses the genre of an upcoming music video. It will be indie genre, which has conventions like live music performances that focus on the artist's talent and the music itself rather than selling the artist. To fit the indie genre, the music video will feature a performance-based format with close-ups of the instruments to highlight the music, and costumes that are cool and casual like typical indie style.
Target audiences of indie genre
The document discusses target audiences for an indie music genre song. It states that the target audience for indie music is typically male ages 15-24, as indie songs often tell narrative stories about relationships and life experiences that this age group can relate to. The chosen song for analysis falls into the indie genre based on its lyrics telling a story about lost love and heartbreak. Creating a narrative or performance music video could meet the needs of this target audience by portraying relatable stories or emotional expression.
Evaluation question 1
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It provides details on typical elements of digipaks like imagery of the artist, track lists, and information about the record label. For magazine ads, it mentions using large images of the artist and reviews. Music video conventions discussed include close-ups of artists, linking visuals to lyrics, and using narratives or performances. The response then describes how the student's own music video follows conventions like using a relationship narrative but challenges conventions by not sexualizing women or only including male artists. Real media products that inspired the student's work are discussed, including music videos by Drake and Frank Ocean that use similar
Evaluation question 1
The document discusses conventions of different media forms including digipaks, magazine advertisements, and music videos of the alternative R&B genre. It summarizes how the student's media product follows conventions such as using a narrative storyline focused on relationships and partying to express emotions. It also challenges some conventions by not sexualizing women and having a female main character rather than focusing on a male artist. Real media products that inspired the work include the music videos for "Marvin's Room" by Drake and "Nights" by Frank Ocean for their narratives and visual style.
Star Image - Maria
The document discusses the constructed image of the band "Picasso's Enemies" created for a media course project. Key elements of the band's image presented in the music video, CD cover, and poster include portraying the band as youthful and fun-loving through facial expressions, original in their pop art theme, and having overcome obstacles through their success being signed to a record label. The target audience is described as late-teen music fans interested in indie music and art.
How did my products appeal to my target
The target audience for the music products is teenagers and young adults aged 10-30. The music video will appeal to this audience through its love narrative and depiction of real life relationship scenarios that teenagers can relate to. Bright, intriguing edits are also used. The music advertisement features a young artist of the same age as the target audience to facilitate connections. It promotes the music on social media, which teenagers frequently use. The digipack uses bright, colorful imagery and features the young artist to appeal to teenagers and encourage them to consume the products. Overall, the strong narratives and bright, eye-catching designs of the products are intended to effectively engage the target teenage audience.
Behind the Music.pdf
Have you ever wondered what it takes to be a successful musician? Are you curious about the stories behind the music you listen to? In this blog, we will be taking an in-depth look at the lives of some of today’s top artists. We will get to know the artist and take an inside look at their music. Additionally, we will hear the stories behind the songs and find out what makes them so special. Therefore, if you have ever wanted to know what goes on behind the music, this blog is for you!
Evaluation1 for media
The document evaluates how the media producer's music video uses, develops, or challenges conventions of real music videos in genres like pop and rock. It discusses several generic conventions for elements like representation of the artist, setting/location, costumes/props, camerawork/editing, performance, narrative, and special effects. For most elements, the producer aimed to represent conventions by portraying vulnerable artists, everyday locations, trendy but simple costumes, a focus on facial expressions, minimal editing, and narratives linked to song lyrics. However, some elements like mingling performance and narrative were a challenge to conventions. Overall, the producer felt the video fit pop/rock conventions through its simplicity and focus on characters/artists.
Function and analysis of music video
Music videos serve several purposes: to promote a song and album sales, to engage audiences visually with the artist's music, and to showcase the artist's talents. A good music video keeps the audience engaged through fast editing, varied shots, and visual representations of the song's lyrics, chorus, and themes. It uses elements like lighting, costumes, props, and genre-specific conventions to both tell a short story and meet audience expectations for that style of music. The primary goal of a music video remains marketing and promotion of the artist and their music.
Media Evaluation Q2
The combination of the artist's main product (music video) and ancillary tasks (digipak and advert) helps create a brand identity. While the music video conveys the artist's message and emotions, the digipak portrays varying emotions. However, the advert does not clearly show the artist's music genre. As a result, the branding across the products is inconsistent, which may negatively impact audience understanding of the artist.
Ideas for music video
The document discusses ideas for locations, narrative, costumes, and visual style for a music video for the song "Waiting All Night" by Rudimental. It proposes filming in popular London locations like Trafalgar Square, Leicester Square, Big Ben, and the London Eye to appeal to both tourists and locals. The narrative will show a young female singer experiencing the real world and different things people can accomplish. She will blend in by dressing trendy yet like a tourist. Various shot types will be used including close-ups, worm's eye views, and long shots to follow the singer as she travels between sites at night.
Ideas for music video
The document discusses ideas for locations, narrative, costumes, and visual style for a music video for the song "Waiting All Night" by Rudimental. It proposes filming in popular London locations like Trafalgar Square, Leicester Square, Big Ben, and the London Eye to appeal to both tourists and locals. The narrative will show a young female singer experiencing the real world and different things people can accomplish. She will blend in by dressing trendy yet like a tourist. Various shot types will be used including close-ups, worm's eye views, and long shots to follow the singer as she explores these iconic London sites at night over the course of the music video.
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Covers
This document appears to be the track listing and credits for an album titled "For Now" by artist Jaki Henry. It lists 10 track titles and information about the record label and copyright. The album was released in 2012 by XL Recordings Ltd who owns the copyright for the sound recording. It also provides websites for more information about the artist.
Covers
The document appears to be an album listing for singer Jaki Henry's album "For Now". It includes 10 track listings, the artist and album names, and information about the copyright of the sound recordings being owned by XL Recordings Ltd. It also advertises the #1 single "Don't You Remember" and that the CD and download versions will be available on January 21st.
Video content
The document discusses the elements that will be included in a music video for a slow, meaningful song. It will have the song and artist name at the bottom left of the screen. The artist will wear casual, dark clothing to draw attention to the song's message rather than their appearance. The only event shown will be the artist and their on-screen lover having dinner. Dim lighting and both black-and-white and color cinematography will be used to help tell the story and connect the audience to the song's emotion.
Generic
Mariah Carey is a 43-year-old American artist who was inspired by Marilyn Monroe. She was signed to Universal Music Group in 1990. Her music videos feature lavish mansions, bright lighting, and revealing outfits to portray an image of wealth and sexuality. Her video for "We Belong Together" uses editing techniques like cuts and fades between scenes filmed in different locations of a mansion. It has a cinematic quality due to being directed by famous film director Brett Ratner.
Generic
Mariah Carey is a 43-year-old American artist who was signed to a major record label in 1990. She idolizes Marilyn Monroe and often wears revealing, glamorous outfits in the style of Monroe. The music video for her song "We Belong Together" features her wearing sexy clothes in a mansion and includes scenes of her with two famous actors. The high production quality video was directed by a famous film director.
Magazine advert conventions
This magazine advertisement promotes an album released in 2012 by an artist. The font used for the artist's name is consistent with their early career to help fans recognize them. The bold album title "Lungs" stands out as the largest text to immediately convey the product. Details about purchase methods and included singles provide all necessary information concisely and directly.
Media
The document discusses how album artwork has changed with new media technology. It notes that as most music is now downloaded online, the front cover is often the only part of the album artwork people see. This means album covers must be carefully designed to look appealing at small sizes online. Artists who are very popular may not need their photo on the cover, as their audience will already recognize their music. Overall, the document emphasizes that effective album artwork needs to be visually striking and representative of the artist when viewed online.
Story board
The storyboard outlines shots for a music video about an artist remembering her past relationship. It includes 20 shots that will show the artist on the phone, getting ready for a dinner alone, walking down the street singing, driving in her car looking for her partner, and ending with a close-up of her crying while on the phone. The storyboard provides details for each shot including camera angles, movements, locations, props, actors, and brief narrative descriptions.
History of music videos
This document provides a brief history of music videos, listing early experimental films set to music from the 1940s like Fantasia and Panoram, followed by specific music videos and shows from the 1950s onwards featuring artists like Elvis Presley and The Beatles, and the introduction of dedicated music television channels and platforms like MTV, YouTube, and iPods that helped popularize and spread music videos to broader audiences.
Editing
The document discusses the genres, editing techniques, and camera shots used in music videos by Emeli Sande, Leona Lewis, Eminem, Lifehouse. It analyzes how the editing matches the pace and lyrics of songs. Close-ups are used to identify artists and show facial expressions. Tracking shots follow artists and crowds. Fades are used to transition between memories in Eminem's narrative video. Edits help set the mood based on whether the track is fast or slow.
Music video directory
This document provides summaries of and opinions on several music videos and their directors. It discusses how Gondry and Cunningham create visually inventive but sometimes loosely connected music videos. It also summarizes specific music videos like McCartney's "Dance Tonight" and Wyclef Jean's "Another One Bites the Dust", praising their storylines but finding other videos like Madonna's "Frozen" confusing and detached from the song.
Labels
Sony Music Entertainment UK is one of the largest music companies in the world with a broad range of local and international artists. EMI Group is a major British music company and one of the "big four" record labels, owning labels like Spice Girls, Kate Bush, and The Beatles. Warner Music Group is the third largest record company and also has a major music publishing division. Universal Music Group is the largest record company and label to many global artists like Mariah Carey and Lady Gaga. XL Recordings is an independent English label known for working with artists like The Prodigy, Radiohead, and Adele.
Censorship
Censorship involves suppressing communication deemed objectionable by controlling bodies like governments and media outlets. There are arguments both for and against increased censorship of media accessible to children. Supporters argue it can confuse children's understanding of right and wrong, while opponents counter that parental controls and watershed blocks on explicit content are already sufficient, and artists should have freedom of expression. Parents remain concerned about content their children may access outside of parental controls. Artists also argue against censorship of their work which they see as self-expression.
Kelly clarkson
Kelly Clarkson is an American singer who won the first season of American Idol in 2002. Her debut album Thankful was released later that year and went double platinum. Her second album Breakaway from 2004 received two Grammy Awards. By her fifth album Stronger from 2011, Clarkson had changed her style to be more mature and refined while still connecting to a broad audience with her personal lyrics. Her music videos evolved along with her sound and image over her career.
My understanding
Richard Dyer's theory holds that celebrities are constructed images meant to appeal to audiences, rather than reflections of real people. He believes stars can be placed in mainstream or subcultures depending on who their fans are, and that their public images can influence societal norms. Lady Gaga attracts fans through her unpredictable fashion sense and willingness to be herself unapologetically. McCracken's theory is that mainstream genres have fragmented, making it difficult to categorize artists into single genres today. Hebdige argues people relate more to artists from similar backgrounds. Adorno was critical of popular music that focused on materialism rather than meaningful issues.
My understanding
Richard Dyer's theory argues that celebrities are constructed images meant to appeal to audiences, rather than reflections of real people. Mainstream celebrities like Rihanna, Lady Gaga, and Justin Bieber position themselves through various media to promote their music and stay in the public eye. Dyer also believes that fans' preferences can place stars in the mainstream or subcultures. Additionally, celebrities' images can influence social norms or subvert expectations through their actions.
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Audience reactions
- 2. As there are different was in which an audience does react and interact with a music video, it is important to know how. They will interact with it via youtube and MTV, but what would draw them to want to watch it, for me it would be the lyrics.
- 3. To target a particular audience you need to be in the right place. Making the audience feel as though the music video is for them. Where are they? Radio such as Heart and Magic. TV Shows/Films making their song to be on a soundtrack. For the right shows having the audience wanting to find them.
- 4. Already the audience know about the music artist songs and videos. So they are familiar with the style.
- 5. The way the audience relates to an artist can be in various ways. Sometimes it may not be what they sing about. Don’t judge a book by it’s cover, but an audience is always going to judge. So how does the music artist look and does it appeal to the audience, do they have to be good looking, well presented. My music artist looks presentable. Within the music video the location would be in popular places such as Central London. It is important to maintain a reasonable attitude as my music artist is seen to be more relatable. There would not be any revealing and outstanding clothing, it would just be natural.
- 6. What the audience thinks about an artist and their music, what they’re expecting. They wouldn’t be expecting anything that is drastically new. Just different surroundings.