The target audience for the magazine are male and female students aged 16-21 who enjoy unique styles of clothing, music festivals and gigs, spending time with friends, and keeping up with social media and gossip. They have part-time jobs and shop at stores like Urban Outfitters and Topshop that offer edgy clothing options. The magazine will feature both established and up-and-coming artists, discussing music festivals like V Festival and Wireless that the target audience would enjoy. A variety of musical styles will be represented, from acoustic singer-songwriters like Ben Howard to pop groups like Fun. Fashion retailers like Topshop and American Apparel will also be promoted in the magazine as being affordable options that appeal to

1. Target audience
profile
DEMOGRAPHICS & PSYCHOGRAPHICS;
- Boys and Girls that are ages 16- 21.
- Interested in their own unique style of clothing.
- Interests generally going to gigs/Concerts, spending time with friends,
latest Fashions & keeping on top of gossip through social networking.
- Secondary school students and University students who look to let loose
once in a while and generally quite rebellious.
- Part-time job e.g sales assistant, waitor/waitress. Wage ( £3.43- £5.73) an hour.
- are likely to shop in stores that have an edgy clothing collection e.g. Urban outfitters,
Rokit, American Apparel and Topshop/Topman.

2. Keywords:
The Consumers;
Tattoo’s
Piercings Boys
Unique dress sense
Rough look

3. The Consumers;
Keywords
-
-
Beautified
Make up
Girls
- Accessorizes;
Chains, rounded sunglasses
Beanie & floppy hat.
- Fashion statements.
- Hair experimentations

4. Hobbies & interest’s
The target audience will be interested in up coming festivals, Gigs and Concerts that
feature artist’s presented within the music magazine. This may exclude new artist that
have not yet been selected to perform at these events. Festivals may include;
V festival
V festival is an event produced by Virgin media.
Consumers can choose to camp at the festival over the weekend
In a tent. This adheres to the ‘I don’t care’ rebellious
attitude of the target audience as they would enjoy the
crazy experience. The line up of the festival include artist that
That my target audience will be thoroughly interested in.
Wireless is another festival organized by Barclays featuring huge artists
across a three day span. The audience spend a whole day at the location
which is usually a muddy field to experience the artists
Performing live.

5. Artists
The Artists that will feature in my magazine will be a mixture of amateur and globally known Artists. The
already existents artists I will use within my magazine will be appealing to my audience profile and are artists
that are likely to perform in the music festivals, Wireless and V festival.
Ben Howard
Ben Howard is generally an acoustic artists . He features
In most of his Youtube videos with himself and his guitar.
Ben is a Brit award winning singer-songwriter, he writes his
own music which make’s his lyrics more heart felt for the
audience. Ben Howard has available Gigs and concerts and
His fan base is growing everyday.
Frank Ocean
Frank Ocean is a global singer-songwriter in
2010, he became a member of alternative hip
hop collective group Odd Future. He is now a
soloist and making it big!

6. Frank Ocean’s
Success so far…

7. Kings of Leon
Kings of Leon is a Grammy winning American alternative
rock, garage rock and southern rock.The band is composed of
brothers Anthony Caleb Followill (lead vocals, rhythm guitar), Ivan
Nathan Followill (drums, percussion, backing vocals) and Michael
Jared Followill (bass guitar, backing vocals), with their cousin
Cameron Matthew Followill (lead guitar, backing vocals). The group
are globally successful and their released songs are always a hit.
Fun
Fun is an American indie pop band. The band is best known for its
three hit singles: We Are Young" (featuring Janelle Monáe), "Some
Nights", and "Carry On", Grammy Award-winning "We Are Young"
reached number one on the U.S Billboard Hot 100 and Digital Songs
charts. It peaked at number one on the UK Singles Chart, as well.

8. Fashion
The target audience of my magazine will have a distinctive dress sense and would generally
shop in the likes of Topshop, Topman, Urban outfitters and American Apparel. The price
of clothing is reasonable and is affordable to my audience. The shops are versatile and
include female and male clothing. This links to hobbies and interests of my
Target audience as fashion is a key interest yet both male and females and can shop together
In these stores. Advertisements of these stores would be ideal within my magazine
And could feature as a competition e.g. win a free £100 voucher for…