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The target audience for the magazine are male and female students aged 16-21 who enjoy music festivals, spending time with friends, and keeping up with the latest fashion trends. They have interests in unique styles of clothing and accessories. The magazine will feature up-and-coming artists as well as established artists that perform at popular music festivals like V Festival and Wireless. It will also include advertisements from clothing stores like Topshop, Topman, Urban Outfitters, and American Apparel that are popular among the target audience.
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Target Audience
The target audience for the magazine are 16-21 year olds interested in unique styles, music, and socializing with friends. They enjoy festivals like V Festival and Wireless which feature artists they like. The magazine will profile both established artists like Ben Howard, Frank Ocean, and Kings of Leon, as well as up-and-coming artists. It will also include fashion content as the audience enjoys unique styles and shopping at stores like Topshop and Urban Outfitters.
Presentation1
The target audience for the magazine are male and female students aged 16-21 who enjoy unique styles of clothing, music festivals and gigs, spending time with friends, and keeping up with social media and gossip. They have part-time jobs and shop at stores like Urban Outfitters and Topshop that offer edgy clothing options. The magazine will feature both established and up-and-coming artists, discussing music festivals like V Festival and Wireless that the target audience would enjoy. A variety of musical styles will be represented, from acoustic singer-songwriters like Ben Howard to pop groups like Fun. Fashion retailers like Topshop and American Apparel will also be promoted in the magazine as being affordable options that appeal to
Indie Culture
Indie culture originated in the music and film industries as a way for independent artists to create outside of the mainstream. It focused on individuality and anti-conformity. Over time, as indie music and fashion grew more popular among youth, elements of indie culture were adopted into mainstream culture. Now in the 21st century, what used to be indie styles in music, fashion, and self-expression have widely permeated mainstream youth culture, challenging the definition of "indie" as non-conformist and unique.
Target Audience
The document discusses the target audiences for different sections of an acoustic music magazine. The country acoustic section would target late teens to early twenties who dress in country style. The acoustic rock section would target those in the same age range who have long hair and piercings. The acoustic pop section targets those in late teens to early twenties wearing hats and casual clothes. Overall, the magazine targets both males and females from ages 16-25 interested in various acoustic genres like pop, rock and country.
Indie
This document summarizes different indie styles including indie, grunge, riot grrrls, and cuties. It defines each style's origins, key characteristics, and influence on fashion. Indie style emerged from allegiance to independent music labels and is defined by oversized thrifted clothing and band graphic tees. Grunge grew out of indie with an unkempt Pacific Northwest influence. Riot grrrls promoted a feminist punk message. Cuties embraced childhood-inspired pastel colors. All drew inspiration from retro styles and rejection of consumerism.
Target Audience of Pop
The document discusses the pop genre that the author has chosen for their magazine. Pop is a very popular genre today with a broad range of music styles to suit different moods. The author enjoys pop music themselves, having been introduced to artists like Katy Perry and Lady Gaga by their sister at a young age, and still considers it one of their favorite genres despite also liking rap, R&B, and rock. Pop music has evolved significantly over time from its origins in the 1920s to become a genre influenced by other styles with a distinctive sound of its own.
Evaluation Question 3
The document discusses defining the target audience for an indie pop artist named Luna Lee. It finds that the genre's audience is equally split between male and female genders. The target age range is 16-late 20s. Socially, the audience belongs to the middle class and has an indie, hipster lifestyle. They enjoy vintage, retro and unique styles seen as controversial. The target subculture is defined as urban, affluent millennials who reside in cities and associate with indie music and non-mainstream fashion. It is important for media industries to clearly define their target audience to effectively promote and market artists.
Music genre pop
Pop music draws thousands of worldwide listeners and dominates the UK charts. Its target audience is primarily young people ages 12-26, especially teens and young females. They enjoy spending time with friends and supporting pop artists through merchandise, concerts, and magazines in order to collect posters and items from their favorite bands. This audience listens to top 40 pop artists on the radio like Lady Gaga, Rihanna, and Beyoncé, as well as dance and rap music depending on their preferences. They typically buy popular albums from the top 40 charts found in shops and wear clothing from mainstream stores that are trendy in fashion magazines.
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Target Audience
The target audience for the magazine are 16-21 year olds interested in unique styles, music, and socializing with friends. They enjoy festivals like V Festival and Wireless which feature artists they like. The magazine will profile both established artists like Ben Howard, Frank Ocean, and Kings of Leon, as well as up-and-coming artists. It will also include fashion content as the audience enjoys unique styles and shopping at stores like Topshop and Urban Outfitters.
Presentation1
The target audience for the magazine are male and female students aged 16-21 who enjoy unique styles of clothing, music festivals and gigs, spending time with friends, and keeping up with social media and gossip. They have part-time jobs and shop at stores like Urban Outfitters and Topshop that offer edgy clothing options. The magazine will feature both established and up-and-coming artists, discussing music festivals like V Festival and Wireless that the target audience would enjoy. A variety of musical styles will be represented, from acoustic singer-songwriters like Ben Howard to pop groups like Fun. Fashion retailers like Topshop and American Apparel will also be promoted in the magazine as being affordable options that appeal to
Indie Culture
Indie culture originated in the music and film industries as a way for independent artists to create outside of the mainstream. It focused on individuality and anti-conformity. Over time, as indie music and fashion grew more popular among youth, elements of indie culture were adopted into mainstream culture. Now in the 21st century, what used to be indie styles in music, fashion, and self-expression have widely permeated mainstream youth culture, challenging the definition of "indie" as non-conformist and unique.
Target Audience
The document discusses the target audiences for different sections of an acoustic music magazine. The country acoustic section would target late teens to early twenties who dress in country style. The acoustic rock section would target those in the same age range who have long hair and piercings. The acoustic pop section targets those in late teens to early twenties wearing hats and casual clothes. Overall, the magazine targets both males and females from ages 16-25 interested in various acoustic genres like pop, rock and country.
Indie
This document summarizes different indie styles including indie, grunge, riot grrrls, and cuties. It defines each style's origins, key characteristics, and influence on fashion. Indie style emerged from allegiance to independent music labels and is defined by oversized thrifted clothing and band graphic tees. Grunge grew out of indie with an unkempt Pacific Northwest influence. Riot grrrls promoted a feminist punk message. Cuties embraced childhood-inspired pastel colors. All drew inspiration from retro styles and rejection of consumerism.
Target Audience of Pop
The document discusses the pop genre that the author has chosen for their magazine. Pop is a very popular genre today with a broad range of music styles to suit different moods. The author enjoys pop music themselves, having been introduced to artists like Katy Perry and Lady Gaga by their sister at a young age, and still considers it one of their favorite genres despite also liking rap, R&B, and rock. Pop music has evolved significantly over time from its origins in the 1920s to become a genre influenced by other styles with a distinctive sound of its own.
Evaluation Question 3
The document discusses defining the target audience for an indie pop artist named Luna Lee. It finds that the genre's audience is equally split between male and female genders. The target age range is 16-late 20s. Socially, the audience belongs to the middle class and has an indie, hipster lifestyle. They enjoy vintage, retro and unique styles seen as controversial. The target subculture is defined as urban, affluent millennials who reside in cities and associate with indie music and non-mainstream fashion. It is important for media industries to clearly define their target audience to effectively promote and market artists.
Music genre pop
Pop music draws thousands of worldwide listeners and dominates the UK charts. Its target audience is primarily young people ages 12-26, especially teens and young females. They enjoy spending time with friends and supporting pop artists through merchandise, concerts, and magazines in order to collect posters and items from their favorite bands. This audience listens to top 40 pop artists on the radio like Lady Gaga, Rihanna, and Beyoncé, as well as dance and rap music depending on their preferences. They typically buy popular albums from the top 40 charts found in shops and wear clothing from mainstream stores that are trendy in fashion magazines.
Pop music genre
Pop music originated in the modern form in the United States and United Kingdom during the mid-1950s, deriving from rock and roll. It is a genre of popular music that is catchy, short, simple and melodic, typically between 2-5 minutes. Some of the most iconic pop artists include The Beatles, Michael Jackson, and The Rolling Stones. Pop music aims to appeal to the broadest audience possible and artists are often portrayed as young, relatable role models through their upbeat music and flashy lifestyle on display in the media.
John's Extended Bio
1) John moved to Pittsburgh to attend graduate school at Duquesne University where he studied philosophy but developed a passion for the writings of Nietzsche and began playing music.
2) Inspired by artists who blended tropical styles with rock, John began identifying his own music as "Trop Rock" and formed a popular regional band called John McDonald & the Mango Men.
3) Although John did not anticipate it, the term "Trop Rock" he coined went on to designate a global community and genre of music with radio shows, websites, and festivals dedicated to it.
Pop music research
Pop music borrows elements from other styles such as urban, dance, rock, Latin and country music. It is defined by generally short to medium-length songs written in a basic verse-chorus structure, with repeated choruses, melodic tunes, and hooks. The term 'pop' originated in the 1950s-1960s to describe popular Western music appealing to a wide audience nationally or globally, in contrast to 'art music'. Some original popular music groups included The Rolling Stones, The Beatles, and Elvis Presley. The pop genre has developed since the 1960s, with artists such as Michael Jackson and Madonna achieving success in both the UK and USA.
Genre research
Hip hop originated in the Bronx, New York in the 1970s. DJs would play percussive breaks from popular songs at block parties, where rapping developed. The Sugarhill Gang's "Rapper's Delight" in 1979 is considered the first hip hop record. The genre became popular worldwide in the 1990s and 2000s with artists like Tupac, N.W.A, Dr. Dre, Snoop Dogg, Eminem, and Jay-Z. Today, some of the biggest hip hop artists are Kanye West, Jay-Z, Drake, and Kendrick Lamar. Hip hop artists are often represented as gangsters with money, power, and women. They flaunt flashy
Genre research
Hip hop originated in the Bronx, New York in the 1970s from block parties with DJs playing music. Rapping developed as a vocal style along with instrumental beats. Notable early artists include DJ Kool Herc, Grandmaster Flash, and The Sugarhill Gang. The genre grew in popularity worldwide in the 1990s and 2000s with artists like Tupac, N.W.A, Dr. Dre, Snoop Dogg, Eminem, and Jay-Z. Today, some of the biggest hip hop artists are Kanye West, Drake, and Kendrick Lamar. Hip hop artists are often represented as gangsters with money, power, and women which attracts fans but may not be good
Fashion and sub cultures
Fashion in music subcultures is influenced by the genre and artist. Pop music attracts younger fans wearing bright colors, while R&B fans tend to be teenagers focused on accessories. Musicians establish unique styles through hair, costumes, or merchandise that attract certain fans. Subcultures also influence music preferences - those from rough areas often listen to gangster rap and R&B, while emos and goths find meaning in rock genres. Regions further impact music tastes, like northern England preferring classic rock over younger southern audiences drawn to pop in urban areas like London.
Genre research
Hip hop originated in the Bronx, New York in the 1970s. Early influential artists included DJ Kool Herc and Grandmaster Flash. The genre gained worldwide popularity in the 1990s with artists like Tupac, N.W.A., and The Notorious B.I.G. Today, some of the biggest hip hop artists are Kanye West, Jay-Z, Drake, and Kendrick Lamar. Hip hop artists are often portrayed as gangsters with money, power, and women. They display flashy clothes, cars, and drugs in their music videos. By researching hip hop's history and conventions, the document's author will be able to create a music video and digipak that better fits audience
Genre conventions
Rap music began challenging boundaries in the 1960s, growing first in major cities along the East Coast. The Sugarhill Gang's "Rapper's Delight" in 1979 was rap music's first major hit single, helping the genre appeal to wider audiences beyond black teenagers. Early rap music videos featured casual clothing, direct eye contact with the camera, props like jewelry, and emotive facial expressions matching angry song tones. Nowadays, rap artists often feature other singers, like having a female vocalist for choruses. Most rap artists aim to attract audiences aged 14 to 25, trying to appeal to those of similar ages.
Media as
The document defines and provides examples of different music genres including indie rock, rock music, heavy metal, jazz, hip hop, R&B, pop, emo, classical, dance music, rap, and grime. It discusses the origins and key characteristics of each genre such as the typical instruments used and origins as styles evolved from other forms of music over time. Videos are linked for each genre as well.
Task 6
R&B is a genre of music created by and for African Americans in the 1940s that uses soulful voices and strong backbeats, with influential artists including Ray Charles, Little Richard, and James Brown. Billboard magazine coined the term "Rhythm & Blues" in 1949 to describe the genre, and it became linked to rock and roll and encompassed styles like soul, funk, disco, and rap over time. The focal point of R&B was in Atlanta, Georgia during its classic period marked by Billboard combining its pop and R&B charts in 1963.
Cape Cod Kwassa Kwassa![1]
The document discusses marketing strategies for a new band signed to XL recordings. It outlines the band's target audience as youth who listen to radio stations like Radio 1 and read magazines like NME. It also describes qualities the band wants to promote, including youthfulness, sexual magnetism, and quirkiness to appeal to their target fans. Finally, it explains how the band's poster, album, and music video work together holistically to promote the band and their new album.
Genre development
The document discusses the history and development of the pop music genre. It notes that pop music originated from rock and roll in the 1950s, with artists like The Beatles and Rolling Stones considered early pop artists. Over time, pop incorporated influences from other genres and became more produced. The document also addresses common representations of artists in pop music videos, such as female artists being portrayed as sex symbols. It provides examples of contemporary pop artists like Beyoncé and Lady Gaga, and notes conventions like depicting artists wearing trendy, modern clothing.
Vibe magazine pp
This document summarizes and compares information about two magazines: Vibe magazine and NME (New Musical Express) magazine. It provides statistics on the demographics of readers for each magazine, such as the average age and gender breakdown. It also lists the types of awards each magazine gives out annually to recognize achievements in music. The document aims to highlight the similarities and differences between the two publications.
Poster research
This document contains summaries of two album cover posters:
1) The 10cc poster suggests their music is more meaningful than pop music and will make the listener more enlightened. Bright colors and bizarre imagery grab attention and identify the band as glam rock.
2) The David Bowie poster uses bold white font on black to stand out. It suggests his music is timeless and superior to keep listeners' money valuable. Black and white colors and leather jacket give him a cool, rebellious rock image. The poster presents his music and image as unique and trendy to attract fashion-focused audiences.
The hippie movement
The document discusses the 1960s hippie counter-culture movement. It describes key beliefs and practices of hippies, including rejecting mainstream values, opposing war, embracing eastern philosophy and alternative arts. Hippies lived communally and promoted peace, love and personal freedom. They integrated psychedelic drugs into their culture and dressed in brightly colored, ragged clothes. The movement grew in San Francisco but deteriorated due to overcrowding and problems with crime, drugs and homelessness. Major music artists of the time influenced and gave voice to the movement.
Sub genre analysis
Pop rock is a music genre that mixes catchy pop melodies and lyrics with guitar-based rock songs. It has varying definitions but generally refers to a mellower form of rock or a pop subgenre. Pop rock features subgenres like bubblegum pop, glam rock, indie pop, and pop punk. Common instruments are electric guitar, bass, drums, vocals, and keyboards. Pop rock originated in the 1960s UK and US as a softer alternative to rock and roll aimed at youth, characterized by catchy songs and commercial appeal rather than artistic authenticity.
youth cultures
The document discusses the evolution of various youth subcultures from the 1950s to present day, including mods, hippies, punks, rappers, goths, emos, bikers, hip-hoppers, and skinheads. It describes the fashion, music, and core beliefs or attributes of each subculture. New youth subcultures often developed in response to or in protest of social and political climates, spreading globally through music and media. Each subculture cultivated distinct styles of dress, music preferences, and slang that allowed members to express their identities.
Artist+profile
The document discusses a music magazine called "Roll with it" that will feature both established and up-and-coming indie rock artists. It will focus on bands like Arctic Monkeys, Bombay Bicycle Club, and Florence Welch. However, one new artist named Delilah Smith will be featured prominently throughout the magazine, with her own double page spread, to help promote her as a rising female artist in the genre. The magazine aims to both draw its target indie rock audience and help launch Delilah's career by increasing her recognition in the industry.
Vibe/NME magazine pp
Vibe and NME magazines focus on different parts of the music industry. Vibe concentrates on R&B and hip hop artists and appeals more to an 18 year old audience that is 50% male and 50% female. In contrast, NME focuses more on punk rock and indie music and has a slightly older median age readership of 25 that is 70% male. While NME has been publishing longer since 1952, Vibe magazine now has higher circulation numbers, showing it has become more popular than NME in recent years.
Prelimenary task
The document provides details about a proposed indie music magazine, including:
1) The genre chosen is indie based on the music the creator listens to and magazines that inspired them like Kerrang and Q.
2) The target audience is mainly males aged 16-24 who aspire to dress and act like indie bands and would go to pubs and gigs.
3) Key elements that will be included are a front cover, contents page, article spread, and barcode/price to support magazine conventions.
Prelimenary task
The document provides details about a proposed indie music magazine, including:
1) The genre chosen is indie based on the music the creator listens to and magazines that inspired them like Kerrang and Q.
2) The target audience is mainly males aged 16-24 who aspire to dress and act like indie bands and would go to pubs and gigs.
3) Key elements that will be included are a front cover, contents page, article spread, and barcode/price to support magazine conventions.
Target audience
The target audience for indie folk music is primarily teens and young adults aged 16-25 who are interested in self-discovery through meaningful song lyrics. This audience includes both male and female listeners who have individualistic, nonconforming personalities. They find style inspiration from indie folk artists and dress in a casual, vintage fashion. They are constantly engaged with music through streaming, vinyl records, and attending live shows. Their interests include music magazines, independent films, and shopping at vintage and charity stores for clothing.
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Pop music genre
Pop music originated in the modern form in the United States and United Kingdom during the mid-1950s, deriving from rock and roll. It is a genre of popular music that is catchy, short, simple and melodic, typically between 2-5 minutes. Some of the most iconic pop artists include The Beatles, Michael Jackson, and The Rolling Stones. Pop music aims to appeal to the broadest audience possible and artists are often portrayed as young, relatable role models through their upbeat music and flashy lifestyle on display in the media.
John's Extended Bio
1) John moved to Pittsburgh to attend graduate school at Duquesne University where he studied philosophy but developed a passion for the writings of Nietzsche and began playing music.
2) Inspired by artists who blended tropical styles with rock, John began identifying his own music as "Trop Rock" and formed a popular regional band called John McDonald & the Mango Men.
3) Although John did not anticipate it, the term "Trop Rock" he coined went on to designate a global community and genre of music with radio shows, websites, and festivals dedicated to it.
Pop music research
Pop music borrows elements from other styles such as urban, dance, rock, Latin and country music. It is defined by generally short to medium-length songs written in a basic verse-chorus structure, with repeated choruses, melodic tunes, and hooks. The term 'pop' originated in the 1950s-1960s to describe popular Western music appealing to a wide audience nationally or globally, in contrast to 'art music'. Some original popular music groups included The Rolling Stones, The Beatles, and Elvis Presley. The pop genre has developed since the 1960s, with artists such as Michael Jackson and Madonna achieving success in both the UK and USA.
Genre research
Hip hop originated in the Bronx, New York in the 1970s. DJs would play percussive breaks from popular songs at block parties, where rapping developed. The Sugarhill Gang's "Rapper's Delight" in 1979 is considered the first hip hop record. The genre became popular worldwide in the 1990s and 2000s with artists like Tupac, N.W.A, Dr. Dre, Snoop Dogg, Eminem, and Jay-Z. Today, some of the biggest hip hop artists are Kanye West, Jay-Z, Drake, and Kendrick Lamar. Hip hop artists are often represented as gangsters with money, power, and women. They flaunt flashy
Genre research
Hip hop originated in the Bronx, New York in the 1970s from block parties with DJs playing music. Rapping developed as a vocal style along with instrumental beats. Notable early artists include DJ Kool Herc, Grandmaster Flash, and The Sugarhill Gang. The genre grew in popularity worldwide in the 1990s and 2000s with artists like Tupac, N.W.A, Dr. Dre, Snoop Dogg, Eminem, and Jay-Z. Today, some of the biggest hip hop artists are Kanye West, Drake, and Kendrick Lamar. Hip hop artists are often represented as gangsters with money, power, and women which attracts fans but may not be good
Fashion and sub cultures
Fashion in music subcultures is influenced by the genre and artist. Pop music attracts younger fans wearing bright colors, while R&B fans tend to be teenagers focused on accessories. Musicians establish unique styles through hair, costumes, or merchandise that attract certain fans. Subcultures also influence music preferences - those from rough areas often listen to gangster rap and R&B, while emos and goths find meaning in rock genres. Regions further impact music tastes, like northern England preferring classic rock over younger southern audiences drawn to pop in urban areas like London.
Genre research
Hip hop originated in the Bronx, New York in the 1970s. Early influential artists included DJ Kool Herc and Grandmaster Flash. The genre gained worldwide popularity in the 1990s with artists like Tupac, N.W.A., and The Notorious B.I.G. Today, some of the biggest hip hop artists are Kanye West, Jay-Z, Drake, and Kendrick Lamar. Hip hop artists are often portrayed as gangsters with money, power, and women. They display flashy clothes, cars, and drugs in their music videos. By researching hip hop's history and conventions, the document's author will be able to create a music video and digipak that better fits audience
Genre conventions
Rap music began challenging boundaries in the 1960s, growing first in major cities along the East Coast. The Sugarhill Gang's "Rapper's Delight" in 1979 was rap music's first major hit single, helping the genre appeal to wider audiences beyond black teenagers. Early rap music videos featured casual clothing, direct eye contact with the camera, props like jewelry, and emotive facial expressions matching angry song tones. Nowadays, rap artists often feature other singers, like having a female vocalist for choruses. Most rap artists aim to attract audiences aged 14 to 25, trying to appeal to those of similar ages.
Media as
The document defines and provides examples of different music genres including indie rock, rock music, heavy metal, jazz, hip hop, R&B, pop, emo, classical, dance music, rap, and grime. It discusses the origins and key characteristics of each genre such as the typical instruments used and origins as styles evolved from other forms of music over time. Videos are linked for each genre as well.
Task 6
R&B is a genre of music created by and for African Americans in the 1940s that uses soulful voices and strong backbeats, with influential artists including Ray Charles, Little Richard, and James Brown. Billboard magazine coined the term "Rhythm & Blues" in 1949 to describe the genre, and it became linked to rock and roll and encompassed styles like soul, funk, disco, and rap over time. The focal point of R&B was in Atlanta, Georgia during its classic period marked by Billboard combining its pop and R&B charts in 1963.
Cape Cod Kwassa Kwassa![1]
The document discusses marketing strategies for a new band signed to XL recordings. It outlines the band's target audience as youth who listen to radio stations like Radio 1 and read magazines like NME. It also describes qualities the band wants to promote, including youthfulness, sexual magnetism, and quirkiness to appeal to their target fans. Finally, it explains how the band's poster, album, and music video work together holistically to promote the band and their new album.
Genre development
The document discusses the history and development of the pop music genre. It notes that pop music originated from rock and roll in the 1950s, with artists like The Beatles and Rolling Stones considered early pop artists. Over time, pop incorporated influences from other genres and became more produced. The document also addresses common representations of artists in pop music videos, such as female artists being portrayed as sex symbols. It provides examples of contemporary pop artists like Beyoncé and Lady Gaga, and notes conventions like depicting artists wearing trendy, modern clothing.
Vibe magazine pp
This document summarizes and compares information about two magazines: Vibe magazine and NME (New Musical Express) magazine. It provides statistics on the demographics of readers for each magazine, such as the average age and gender breakdown. It also lists the types of awards each magazine gives out annually to recognize achievements in music. The document aims to highlight the similarities and differences between the two publications.
Poster research
This document contains summaries of two album cover posters:
1) The 10cc poster suggests their music is more meaningful than pop music and will make the listener more enlightened. Bright colors and bizarre imagery grab attention and identify the band as glam rock.
2) The David Bowie poster uses bold white font on black to stand out. It suggests his music is timeless and superior to keep listeners' money valuable. Black and white colors and leather jacket give him a cool, rebellious rock image. The poster presents his music and image as unique and trendy to attract fashion-focused audiences.
The hippie movement
The document discusses the 1960s hippie counter-culture movement. It describes key beliefs and practices of hippies, including rejecting mainstream values, opposing war, embracing eastern philosophy and alternative arts. Hippies lived communally and promoted peace, love and personal freedom. They integrated psychedelic drugs into their culture and dressed in brightly colored, ragged clothes. The movement grew in San Francisco but deteriorated due to overcrowding and problems with crime, drugs and homelessness. Major music artists of the time influenced and gave voice to the movement.
Sub genre analysis
Pop rock is a music genre that mixes catchy pop melodies and lyrics with guitar-based rock songs. It has varying definitions but generally refers to a mellower form of rock or a pop subgenre. Pop rock features subgenres like bubblegum pop, glam rock, indie pop, and pop punk. Common instruments are electric guitar, bass, drums, vocals, and keyboards. Pop rock originated in the 1960s UK and US as a softer alternative to rock and roll aimed at youth, characterized by catchy songs and commercial appeal rather than artistic authenticity.
youth cultures
The document discusses the evolution of various youth subcultures from the 1950s to present day, including mods, hippies, punks, rappers, goths, emos, bikers, hip-hoppers, and skinheads. It describes the fashion, music, and core beliefs or attributes of each subculture. New youth subcultures often developed in response to or in protest of social and political climates, spreading globally through music and media. Each subculture cultivated distinct styles of dress, music preferences, and slang that allowed members to express their identities.
Artist+profile
The document discusses a music magazine called "Roll with it" that will feature both established and up-and-coming indie rock artists. It will focus on bands like Arctic Monkeys, Bombay Bicycle Club, and Florence Welch. However, one new artist named Delilah Smith will be featured prominently throughout the magazine, with her own double page spread, to help promote her as a rising female artist in the genre. The magazine aims to both draw its target indie rock audience and help launch Delilah's career by increasing her recognition in the industry.
Vibe/NME magazine pp
Vibe and NME magazines focus on different parts of the music industry. Vibe concentrates on R&B and hip hop artists and appeals more to an 18 year old audience that is 50% male and 50% female. In contrast, NME focuses more on punk rock and indie music and has a slightly older median age readership of 25 that is 70% male. While NME has been publishing longer since 1952, Vibe magazine now has higher circulation numbers, showing it has become more popular than NME in recent years.
What's hot (19)
Similar to Presentation1
Prelimenary task
The document provides details about a proposed indie music magazine, including:
1) The genre chosen is indie based on the music the creator listens to and magazines that inspired them like Kerrang and Q.
2) The target audience is mainly males aged 16-24 who aspire to dress and act like indie bands and would go to pubs and gigs.
3) Key elements that will be included are a front cover, contents page, article spread, and barcode/price to support magazine conventions.
Prelimenary task
The document provides details about a proposed indie music magazine, including:
1) The genre chosen is indie based on the music the creator listens to and magazines that inspired them like Kerrang and Q.
2) The target audience is mainly males aged 16-24 who aspire to dress and act like indie bands and would go to pubs and gigs.
3) Key elements that will be included are a front cover, contents page, article spread, and barcode/price to support magazine conventions.
Target audience
The target audience for indie folk music is primarily teens and young adults aged 16-25 who are interested in self-discovery through meaningful song lyrics. This audience includes both male and female listeners who have individualistic, nonconforming personalities. They find style inspiration from indie folk artists and dress in a casual, vintage fashion. They are constantly engaged with music through streaming, vinyl records, and attending live shows. Their interests include music magazines, independent films, and shopping at vintage and charity stores for clothing.
Evaluation question 4
This document discusses the target audience for an indie music magazine. It would target 17-year old males who listen to indie music bands, go to small music venues and festivals like Leeds Festival, and read music magazines to learn about new bands. The profile describes "Ben" as someone who fits this audience well - he is interested in photography, indie bands, and going to concerts. The magazine would also feature brands like Urban Outfitters and Doc Martens that appeal to the indie audience. It suggests including a profile of an indie rock band that typically plays at festivals.
Audience
The document discusses the target audience for a music video. The target audience is identified as primarily white British females aged 16-20 based on the performer in the music video and similar artists. Research was done into artists similar to the one featured to help identify the target audience, which was found to be educated girls interested in independent music. The target audience would likely shop at stores like Topshop and have a hipster identity. The target audience would also be local to Norwich where the video was filmed and be from a middle-class social background.
Audience
Sorrel Grundy analyzed the target audience for her music video by researching similar artists. She determined the target audience would likely be females aged 16-20 who are white and British. This is because the performer in the video and influencing artists fit this demographic. Additional research found the target audience would be interested in independent music and fashion trends, and would likely shop at stores like Topshop. The target audience would also be familiar with Norwich, as the video was made locally.
Genre research indie
Indie pop originated in the UK in the 1980s, tracing its roots to Scottish post-punk bands on independent labels like Postcard Records and The Smiths. It was inspired by punk's DIY ethic and generated an active independent music scene. Key to the development of indie pop was the 1986 C86 compilation tape, which featured bands like The Pastels and helped establish the genre's conventions of jangly guitars and melodic power pop structures. Indie pop continues to have a strong following worldwide and inspire new musicians across independent labels, clubs, and festivals devoted to the sound.
Key concepts
The document discusses key concepts in magazine design including covers, spreads, and contents pages. It then examines how music magazines represent their audience and genres like indie/alternative music. The document notes magazines make money through advertising and readership while retaining audiences through attractive design, free gifts, offers, and famous artists. Business models like TV channels, radio, and festival stages help ensure sustained audiences and develop the magazine brand.
task 6
This document discusses the house music genre and potential artists and content for a music magazine focused on house music. It notes that house music originated in Chicago in the 1980s and is characterized by repetitive, simple beats. Popular artists in the genre include Disclosure, Duke Dumont, Avicii, Calvin Harris, and Tiesto. Disclosure and Calvin Harris are identified as good choices for the magazine cover due to their popularity and appeal to both male and female audiences. Typical locations for house music include clubs, concerts, and festivals with dim lighting and occasional strobe lights. Suggested magazine articles include interviews with artists, profiles of up-and-coming artists, information on upcoming events, recaps of award shows,
Task 6
This document discusses the house music genre and potential artists and content for a music magazine focused on house music. It notes that house music originated in Chicago in the 1980s and is characterized by repetitive, simple beats. Popular artists in the genre include Disclosure, Duke Dumont, Avicii, Calvin Harris, and Tiesto. Disclosure and Calvin Harris are identified as good choices for the magazine cover due to their popularity and appeal to both male and female audiences. Typical locations for house music include clubs, concerts, and festivals with dim lighting and occasional strobe lights. Suggested magazine articles include interviews with artists, profiles of up-and-coming artists, information on upcoming events, recaps of award shows,
Musical Decades Presentation
The document discusses how audiences consumed music in the 2000s through CDs, online music platforms like YouTube, radio stations, and purchasing songs on iTunes. It also summarizes several popular music genres of the time like UK garage, emo, and hip-hop. Popular artists mentioned include Coldplay, Britney Spears, and Wiz Khalifa. New artists were discovered through YouTube and talent shows like The X Factor, then developed using social media platforms. Music was marketed through music video channels, radio, social networks, and distributed in stores, concerts, and online through iTunes.
Music Magazine Analysis
This is my music magazine analysis. In this presentation I compare music magazines and analyze the cover pages,contents pages and double page spreads from the latest issues of KERRANG!, Q and Mojo.
Researching Genre
This document discusses characteristics of the indie music genre. It notes that indie album covers and photos often feature artists with serious facial expressions, dark clothing, unpolished hair and makeup, and unconventional or unstaged photo shots. Bands are commonly depicted with a casual stance that gives an impression of anarchy. Costumes aim to make artists appear alternative, unique, and different from mainstream pop artists through traits like wild hair, tattoos, and smoking. Indie fashion involves skinny jeans, simple t-shirts, casual jackets and trainers.
Presentation1
The document discusses a mood board created for a magazine that will cover indie, hip-hop, and R&B genres, similar to Vibe magazine. Images on the mood board include popular artists like Rihanna, J Cole, Nicki Minaj, and The Weeknd to represent the genres and appeal to today's youth. Album covers and photos of concerts are also included to depict these artists' lives and success. Fashion images are part of the mood board as well because style is important to these artists.
Genre 20 slides
Indie music originated in the 1950s-60s as a rebellion against the domination of major music labels. It was a low-budget, DIY movement that encouraged experimentation. Key early artists included The Velvet Underground and Captain Beefheart. No genre is harder to define, as Indie has incorporated elements of many styles over time. In the 2000s, the popularity of bands like Arctic Monkeys and Franz Ferdinand introduced Indie to a new generation of mainstream listeners. However, some argue this commercial success dilutes Indie's rebellious spirit. Dubstep is now seen by some as a new underground genre carrying the torch of innovation and exclusivity once held by Indie.
AS Media Student Pitch
The student proposes creating an indie/alternative music magazine targeting 16-30 year olds, especially 20-26 year olds, who enjoy indie/alternative music, photography, fashion, arts, and creative pursuits. The magazine would cover new and upcoming indie artists and bands, music, fashion, photography, lifestyle, and other creative content. A double-page spread is proposed featuring an interview with an artist discussing their influences, journey, and lessons learned.
Presentation
KERRANG! is a weekly UK magazine published by Bauer that focuses on rock music. It was first published in 1981 as a supplement to Sounds newspaper. KERRANG! aims to appeal to both younger readers interested in various rock genres as well as older fans who respect its coverage of heritage bands. Each issue includes a balance of newer bands, scenes, and established acts. The magazine uses colorful graphics and language on its cover to attract a young readership interested in the latest and most exciting news in rock music.
Audience profile
- The target audience is primarily female (60%) and male (40%) between the ages of 17-18.
- They enjoy watching music videos on laptops and smartphones and engaging in creative hobbies like art, music, and festivals.
- Popular clothing brands include Urban Outfitters, Topshop, vintage and thrift shops. Genres like indie and alternative music, along with bands like Arctic Monkeys and Florence + The Machine, are most popular. Music festivals such as Glastonbury and Reading are enjoyed.
Task 6
Decene is a 22-year-old indie rock band from the UK releasing their debut album "Nothing But Sea". The objectives are to sell 2,000 copies in the UK and target 17-23 year olds interested in indie music and festivals through social media and radio play. Key goals include headlining a small tour, releasing special edition vinyls, and playing smaller stages at festivals. The band would use social media, posters, magazines, and radio to promote the album and connect with their target audience of 17-23 year old indie music fans.
Market research
The document discusses different youth subcultures in the UK and their interests and styles. It lists various tribes such as punks, geeks, cosplayers, fan girls, sports junkies, makers, activists, urban artists, scenesters, trendies, vloggers, hypebeasts, hipsters, and more. Each tribe is described briefly, focusing on their core interests, passions, and how they express their identities through clothing, music, and media preferences. The document serves as a reference for understanding different UK youth cultures and subcultures.
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More from Sophia Vassiliou
Media real texts
The document analyzes typical codes and conventions found in horror trailers, including sinister soundtracks, isolated and eerie settings, quick cuts that build suspense, victims targeted by villains, supernatural elements, dark lighting, and the involvement of children to increase fear. It then summarizes two horror trailers, The Conjuring and The Woman in Black, noting how each adheres to these conventions through their settings, use of children, lighting, sound effects, and editing techniques to establish atmosphere and anticipate the horror to come.
Storyboard pp
The story board outlines a black journal. It will follow a woman named Maria who decides to start keeping a journal to document her daily experiences and thoughts as an African American. She writes about facing racism at her job and encounters with police, but also finds community with other black friends. The journal becomes an outlet for Maria to process her emotions and feel less alone in her experiences.
Shot list
The document outlines 28 shots that will be used in a horror movie trailer. Shot 1A is an establishing extreme wide shot showing the main characters. Shot 1B is a medium long shot showing the characters' faces and carefree actions drinking alcohol to portray their ages. Shot 1C is a close up of the protagonist Ryan Carter drinking from a bottle to show his hierarchy. The shots then show the characters walking into a dark greenery and discovering a mysterious book. Later shots reveal disturbing content in the book about people going missing and an article about Ryan's future death. Ryan becomes paranoid and begins researching and drawing symbols in the book, and is then possessed by it with black arms grabbing him. The friends discuss returning the book but it
Presentation2
The document analyzes conventions of horror film posters. It identifies several common elements:
- Main images feature creepy or shocking scenes with low lighting to appear eerie and mysterious. Facial expressions show fear or possession.
- Color schemes commonly use black, red, and white to convey danger and death. Titles stand out in bold, red text with a creepy font style.
- Small credits are placed at the bottom without detracting from the main image. A release date is also included.
- Analyzed posters demonstrate these conventions through their use of distorted faces, reaching hands from graves, looming villains, and titles styled as wooden stakes to hint at vampire themes.
Media
The document analyzes differences between film magazine covers and a music magazine cover. Film magazine covers typically feature Hollywood actors using dramatic lighting and serious facial expressions to attract audiences. Their typography is bold and sophisticated. Music magazine covers represent artists as glamorous and stylish, using italic typography aimed at females. Film magazines adhere more to male stereotypes through serious images and topics like new films and reviews. Music magazines discuss interviews, trends, concerts and reviews, appealing more to females.
Film trailer analysis
This document analyzes conventions used in horror trailers and discusses several auteur directors. It examines how trailers showcase bits of the film without giving too much away, focusing on themes of good vs. evil, screaming, death, and disrupted normality. It discusses the auteur theory and how directors like Hitchcock, Burton, and Kubrick developed distinct styles and signatures. It concludes by analyzing inspirational horror trailers like The Last Exorcism, Orphan, and Paranormal Activity that effectively use techniques like spiritual locations, children's voices, and shaky "home video" camera work.
Post production
Post-production is the final major phase of a project and consists of several tasks like editing video footage, sound, titles and graphics, color correction, and special effects. While sometimes straightforward, post-production is often time-consuming, taking longer than the actual production phase, and involves editing content in the correct sequence and potentially re-shooting scenes.
Post production
Post-production is the final major phase of a project and includes common tasks like editing video footage, soundtracks, titles and graphics, color and exposure correction, and special effects. While post-production can sometimes be straightforward, it is often a time-consuming process that takes longer than the actual production phase and involves editing footage, refining audio, and adding finishing touches.
Creativity
Creativity involves unique ideas and imagination to produce new products that appeal to consumers. A horror trailer demonstrates creativity through selectively including scenes without revealing the entire story, using non-diegetic sound to build tension and action, applying professional-level makeup and settings to look realistic yet eerie.
Digital
Digital technologies refer to technologies that enable digital media systems for generating interactive media, processing and coding media, and wired and wireless transmission and storage of content, which are used in applications like teleconferencing, interactive multimedia, entertainment, games, and telemedicine. Modern horror films employ special effects like loud noises and prosthetics to make scary characters and scenes appear more realistic and graphic, while older films relied more on suggestion of scariness without such technologies.
Research plan
Good horror movies are original, with at least one scene never seen before, while bad ones follow clichés. To write an effective horror story, a screenwriter should experience real fear firsthand to draw from, think of truly original scenes, and follow a formula of a surprising beginning, slow buildup, climax, and scariest scenes at the end. Extensive research of good horror films is also important to tune one's mind without copying directly.
Media lang
This document analyzes the trailers for three horror films - The Woman in Black, The Last Exorcism Part 2, and Insidious - focusing on their cinematography, sound, mise-en-scene, and editing techniques. It discusses how the trailers employ conventions of the horror genre through their use of shots that build tension, unsettling soundtracks, settings that enhance realism and mystery, and pacing that increases suspense. The analysis provides insights into how these trailers effectively utilize visual and audio elements to immerse viewers in an eerie atmosphere and anticipate frightening events in the films.
Audience
Audiences are individuals or groups that consume media texts. Media institutions produce content to attract audiences and make a profit. Audiences can be categorized as global or local.
The hypodermic model suggests that media messages are injected into passive audiences who cannot resist their influence. However, Stuart Hall identified that audiences can have dominant, negotiated, or oppositional readings of media texts based on their own views.
Uses and gratifications theory proposes that audiences actively use media to fulfill needs like diversion, information, and social comparison. The two-step flow theory further suggests that opinion leaders first receive media messages and then pass them on to others together with their own interpretations.
Representation
Representation in media involves how people, ideas, and events are presented, as media cannot present reality directly. It constructs meanings about the world by changing and mediating what is shown. When analyzing media representations, questions consider what sense of the world is portrayed, if it is typical or deviant, who it speaks to, and what it represents and why audiences respond that way. Feminist theorist Laura Mulvey explored the "male gaze" concept where women are represented from a male sexual fantasy perspective in media, with viewers taking on a voyeuristic role that objectifies female characters as passive objects of desire to be looked at by active males.
Narrative
1) Media texts present stories through packaging events and characters into narratives that can be extended, continuous, or mini-narratives.
2) Tzvetan Toddorov suggested stories begin in equilibrium, are disrupted by an event causing a chain of events, and end with problems solved and order restored.
3) Vladimir Propp examined folktales and identified 8 character roles including villains, heroes, donors, and helpers.
Permission to use photographs
This document grants permission to Anthem to take and use photographs of the subject for purposes such as publicity, advertising, and website content. It allows Anthem to copyright and publish the photographs, both printed and electronic formats. The subject signs to acknowledge understanding and agrees that Anthem may use photographs of them with or without name attribution for lawful purposes.
Permission to use photographs
This document grants permission to Anthem to take and use photographs of the subject for purposes such as publicity, advertising, and website content. The subject agrees that Anthem may use and publish photographs of them, with or without their name, and for any lawful purpose. The subject must sign and date the document to acknowledge they understand and agree to these terms.
Production schedule
The document outlines the production schedule and tasks for a photo shoot project from March 26th to April 17th. It includes getting signed contracts and conducting a risk assessment for the March 26th shoot. Production of the front cover is due by March 30th and must include standard elements. The contents page and double page spread are due April 7th with any reshoots by that date. On April 17th, all final checks will be made before uploading the completed materials.
Masthead stories
The document provides potential masthead ideas - Up Beat, Base, Anthem, Tunage, and Volume - for a new music magazine. It analyzes the pros and cons of each idea. The author chooses "Anthem" as the final masthead because it relates to music, connotes togetherness, and had the most votes in a poll. Background information is given on an existing film magazine also called "Anthem" to show the mastheads are distinct. Various font styles are discussed for the masthead, with one noted to look powerful and eye-catching by using bold, unique lettering that adheres to music genres. Potential story ideas for the magazine are also listed.
Concept
My magazine will define the alternative indie/pop music genre by combining elements of NME magazine, which focuses on indie styling, and Q magazine, which covers new global pop and rock stars. The target audience is boys and girls aged 16-21 who have unique, quirky styles and rebel against trends. Bauer Media Group is the best publishing house for the magazine as it is Europe's largest privately owned publisher with over 300 magazines across multiple platforms, including music magazines like Q. My magazine would complement their portfolio by targeting fans of alternative indie/pop genres.
More from Sophia Vassiliou (20)
Presentation1
- 1. Target audience profile DEMOGRAPHICS & PSYCHOGRAPHICS; - Boys and Girls that are ages 16- 21. - Interested in their own unique style of clothing. - Interests generally going to gigs/Concerts, spending time with friends, latest Fashions & keeping on top of gossip through social networking. - Secondary school students and University students who look to let loose once in a while and generally quite rebellious. - Part-time job e.g sales assistant, waitor/waitress. Wage ( £3.43- £5.73) an hour. - are likely to shop in stores that have an edgy clothing collection e.g, Urban outfitters
- 2. Keywords: The Consumers; Tattoo’s Piercings Boys Unique dress sense Rough look
- 3. The Consumers; Keywords - - Beautified Make up Girls - Accessorizes; Chains, rounded sunglasses Beanie & floppy hat. - Fashion statements. - Hair experimentations
- 4. Hobbies & interest’s The target audience will be interested in up coming festivals, Gigs and Concerts that feature artist’s presented within the music magazine. This may exclude new artist that have not yet been selected to perform at these events. Festivals may include; V festival V festival is an event produced by Virgin media. Consumers can choose to camp at the festival over the weekend In a tent. This adheres to the ‘I don’t care’ rebellious attitude of the target audience as they would enjoy the crazy experience. The line up of the festival include artist that That my target audience will be thoroughly interested in. Wireless is another festival organized by Barclays featuring huge artists across a three day span. The audience spend a whole day at the location which is usually a muddy field to experience the artists Performing live.
- 5. Artists The Artists that will feature in my magazine will be a mixture of amateur and globally known Artists. The already existents artists I will use within my magazine will be appealing to my audience profile and are artists that are likely to perform in the music festivals, Wireless and V festival. Ben Howard Ben Howard is generally an acoustic artists . He features In most of his Youtube videos with himself and his guitar. Ben is a Brit award winning singer-songwriter, he writes his own music which make’s his lyrics more heart felt for the audience. Ben Howard has available Gigs and concerts and His fan base is growing everyday. Frank Ocean Frank Ocean is a global singer-songwriter in 2010, he became a member of alternative hip hop collective group Odd Future. He is now a soloist and making it big!
- 6. Frank Ocean’s Success so far…
- 7. Kings of Leon Kings of Leon is a Grammy winning American alternative rock, garage rock and southern rock.The band is composed of brothers Anthony Caleb Followill (lead vocals, rhythm guitar), Ivan Nathan Followill (drums, percussion, backing vocals) and Michael Jared Followill (bass guitar, backing vocals), with their cousin Cameron Matthew Followill (lead guitar, backing vocals). The group are globally successful and their released songs are always a hit. Fun Fun is an American indie pop band. The band is best known for its three hit singles: We Are Young" (featuring Janelle Monáe), "Some Nights", and "Carry On", Grammy Award-winning "We Are Young" reached number one on the U.S Billboard Hot 100 and Digital Songs charts. It peaked at number one on the UK Singles Chart, as well.
- 8. Fashion The target audience of my magazine will have a distinctive dress sense and would generally shop in the likes of Topshop, Topman, Urban outfitters and American Apparel. The price of clothing is reasonable and is affordable to my audience. The shops are versatile and include female and male clothing. This links to hobbies and interests of my Target audience as fashion is a key interest yet both male and females and can shop together In these stores. Advertisements of these stores would be ideal within my magazine And could feature as a competition e.g. win a free £100 voucher for…