The document profiles three potential target audiences for a music video. The first is a 27-year-old white male who is in a relationship and enjoys performance-based music videos but dislikes animation. The second is a 20-year-old black Christian male who prefers music videos with narrative aspects over purely performance-based ones. The third evaluates that the overall target audience is male across both white and black ethnicities, varying from the perception that rap is only enjoyed by black audiences.

1. Audience Profile
Paige Pace

2. Predicted Target Audience
• Gender: Male
• Age: Between 18-25
• Ethnicity: Black
• Religion: None
• Relationship status: Single
• Music Video Like: Performance
• Music Video Dislike: Unrelated narrative
• Dress sense: Hats, jeans, t-shirts and trainers

3. Target Audience Profile 1
Gender: Male
Age: 27
Ethnicity: White
Religion: None
Relationship status: In a relationship
Music Video Like: Performance
Music Video Dislike: Animation
Dress sense: Jeans, Vans, Polo
Interests: Shopping, New Technologies,
Music, Films, Playing PS3, Socialising In
The Pub, Holidays, Spending Time With
Family/Friends.
Favourite Artist: MGK

4. Target Audience Profile 2
• Gender: Male
• Age: 20
• Ethnicity: Black
• Religion: Christian
• Relationship status: Single
• Music Video Like: Narrative aspects
• Music Video Dislike: Completely
performance aspects within the videos
• Dress sense: Jeans, Trainers, Branded
T-shirts, Jewellery, Snap-backs
• Interests: New Technologies, Music,
Clubbing/Parties, Basketball.
• Favourite Artist: Jay-Z

5. Evaluation
Overall I found that my audience hugely male but the
surprise was that they were from both white and black
backgrounds although rap is perceived to be enjoyed by
a predominately black audience due to predominately
black artists however I believe artists such as Eminem,
MGK and Yelawolf has allowed such variation.