The target audience is a 13-14 year old British teenage girl who enjoys horse riding, swimming, and rock climbing. She comes from a traditional family, attends a Catholic school, and relies on her parents for financial support. She likes spending time with friends, going to the movies, and cares for her toy yorkie. The goal of the profile is to understand this teenage girl's interests, influences, and preferences to effectively market beauty and lifestyle products to her.

1. Target
Audience
Profile Account
By Katie Adelaja

3. ‘Her’
The profile I have created is aimed for a newly, teenage girl
aged 13-14 with a strong influence in her self-image and
fitness. She attends her weekly commitments such as,
swimming club, horse riding and rock climbing.

Age

Gender

Hobbies

4. ‘Her’
Due to her British heritage, she has a very traditional lifestyle
when it comes to experimentation with new foods and religion –
her parental influence effects many of her daily decisions and the
morals they have grew her up with have everyone speaking
good things about her.

Religion

Personality

5. ‘Her’
She is a family orientated young female who enjoys spending
time at the local theatre and cinema, going out with friends and
is very fond of her teacup yorkie (Prince). The responsibility that
comes with having a pet, especially small and vulnerable such
as a yorkie, gives her an understanding of freedom and trust.

Hobbies/Interests

Responsibilities

6. ‘Her’
The selected beauty products she likes to wear shows she is keen to
be up-to-date on local advertisements in shops like Superdrug, Boots
and various department stores. The price range of perfume
specifically, isn’t cheap and she is still in education so relies on the
generosity of her parents for most of what she gets.

Appearance

Income (support)

7. ‘Her’
St. Mary’s (Chestnut) is where she is currently studying, year 8 pupil, she is very
lively and takes part in each sporting event going. She is very much the explorer
amongst her group of friends, her enthusiastic nature allows her to interact with
people of all groups, but can be influenced when around the aspirer – her
materialistic loves get the better of her and feels necessary to share them with
everyone around her (appears arrogant about her wealth some would say).

Psychographics

8. ‘Her’
Due to her education, her peers assume she is only interested in pop music, but
because of her outgoing ways she likes to rebel and takes particular attention to
those musicians which stand out amounts the rest, e.g. Nicki Minaj embodies her
more ‘rough approach’ to life. For many years, she has idolised Justin Bieber in
everyway. The influence of social media and technology, e.g. iPods, has broadened
her knowledge on various topic areas for example, film and reality TV.

Influences

Social media

Idolises