The document summarizes the results of questionnaires given to the target audience for a documentary project. The questionnaires covered topics like preferred content, style, and format for the documentary, promotional poster, and radio advertisement. Overall, the responses indicated that the audience prefers a mixture of cinematic shots and interviews for the documentary, close-up shots of interviewees, instrumental music for the radio advertisement, and a simple design with the image as the main focus for the promotional poster.

1. Final Questionnaire
We asked 20 people from within our primary and secondary audience to fill in our 3 questionnaires:
one based on our main task, one based on the radio ancillary task and the final one based on our
poster ancillary task. From the questionnaire’s we have learnt a lot about how we can best connect
with our audience and attract the largest audience possible! The answers have given us an insight into
how best we can fulfil the demands of our target audience which will result in the suitable media
products for them and really help to break down the stigma of body image and appearance.

2. Main Task

3. Question 1:
• Would you rather the documentary:
• -Be Cinematic?: 1
• -Consist of only Interviews?: 3
• -A mixture between cinematic shots and
interviews?: 16
• The majority of our target audience said that they
would rather see a mixture between cinematic
shots and interviewees in the documentary. We
have decided to take this idea forward as we
believe a mixture will create a balance between
professionalism and relatability.
Question 1
Cinematic Interviews Mixture

4. Question 2:
• Would you prefer to hear:
• -Short, snappy pieces of information from many
professionals in the industry?: 6
• -A lot of detailed information from just one or two
professionals?: 14
• The majority of our audience want to hear a lot of
information from just a few professionals instead
of just lots of little points from many
professionals. We believe that this is a good idea
as it will help the audience connect to the
interviewees and by hearing more of what the
interviewee has to say it will allow the audience
to relate to them more and receive the
gratification of personal identity.
Question 2
A lot Few

5. Question 3:
• Would you prefer to see more:
• -Close up/medium close up shots of the
interviewees?: 17
-Long shots of the interviewees?: 3
• The majority of our target audience wanted more
close up/medium close up shots. We will take this
forward when making our documentary as we
believe that the close proximity between the
interviewee and the audience will help to create a
connection. By using direct address with the close
range shots we also believe that it will help to ‘break
the wall between’ the interviewee and the audience
and seem as though the interviewees are talking on
a personal level with the audience (face to face.) This
will help the audience to relate more.
Question 3
Close Long

6. Question 4
• Would you prefer:
• -Low key Lighting?: 9
• -High key lighting ?: 11
• As you can see from the results our target audience
wasn’t entirely sure on specifically what type of
lighting they would prefer to see in our documentary.
We believe that this is because they may want to see
a mixture of both. For example low key lighting when
talking about serious points however high key
lighting when raising awareness as it creates
connotations of hope for the future, self-belief and
self-appreciation.
Question 4
Low High

7. Question 5:
• Would you prefer to see the use of:
• -A Handheld camera?: 3
• -A digital camera on a tripod/dolley?: 6
• -A Mixture of both?: 11
• The majority chose a mixture of both. The use of a hand
held cameras when tracking, tilting and peding etc in
documentaries is common and this is because it gives
connotations of realism. However the use of a dolly/tripod
creates smooth and cinematic aesthetics which is also
something we would like to achieve as it provides
professionalism and the idea that the documentary subject
is serious and something that needs to change. We believe
that the majority of our audience wanted a mixture of both
as it gives the documentary credibility but also through the
use of handheld cameras realism is provided and allows the
audience to relate to what is being said.
Question 5
Handheld Equipment Mixture

8. Poster

9. Question 1:
• Would you prefer our poster to be in:
• Colour?: 18
• Monochrome?: 2
• The majority of our target audience chose for our
poster to be in colour. We have decided to take
this idea forward as we believe colour is
something which draws the eye and entices
people to pay attention. Therefore because of this
we believe that by using colour in our poster it
will enable us to attract the largest audience
possible. However from our pilot questionnaire it
was clear that our target audience didn’t think
really bright colours would be suitable due to the
serious nature of the documentary.
Question 1
Colour Monochrome

10. Question 2
• Do you prefer the idea of :
• A woman looking into a mirror?: 9
• A woman pulling off half of her face? (half will be made up with makeup,
the other half will be natural): 11
• It is clear that our target audience were undecided as to which idea they
preferred. We are also undecided as we like both ideas for different reasons.
The first idea encapsulates our whole documentary. One of our title choices
is ‘mirrored’ which therefore creates a link with the image but it also creates
awareness for a major issue present in the world today; it is evident that
people are trying to ‘mirror’ what society portrays as being ‘perfect.’ If we
chose the idea of a women looking into a mirror it would reinforce this issue
and incorporate the gratification of personal identity as the audience would
be able to think of times that they looked in the mirror and judged the way
they looked in some way. However, we also love the second idea as we
believe that by having a visual of a woman peeling off a made up face and
with it the stereotypical image of how they ‘should look’ it reinforces how
societies perceptions really affect people today and how it pressurises them
into making different life choices. After analysing both ideas we are still
unsure as to what we are going to do, however we have thought of maybe
merging the two ideas together. For example, we were thinking of maybe
having a women peeling off half of her face whilst looking into a mirror.
Question2
Mirror Pulling half her face off

11. Question 3: Part 1
• Would you like the title to be the main feature in
the poster?
• Yes: 5
• No: 15
Question 3: Part 1
Yes No

12. Question 3: Part 2
• If not, would you prefer the women to be the
main feature?
• Yes: 11
• No: 4
• It is evident from the results above that the
majority of our audience would like the image to
be the main feature of our poster. We believe that
this is because through images our audience can
relate the most to the person in the picture and
find a connection with the documentary.
Question 3: Part 2
Yes No

13. Question 4:
• Would you like to see a tag line?
• Yes: 13
• No: 7
• The majority of our target audience said that they
would like to see a tag line. We agree with this as
we believe that its creates an enigma for the
audience which will especially attract our primary
audience of B-C1 as the upper end of this class
will appreciate the intellectual pleasure they
receive from it. We have been thinking about
various tag lines and have come up with one
which we really like; ‘society does not reflect
perfection.’
Question 4
Yes No

14. Question 5:
• Would you prefer:
• A plain and simple background?: 17
• Something with more going on?: 3
• From the results above it is clear that the majority
of our target audience would prefer to see a plain
and simple background. We believe that they
want to see this as there will be less going on
which will put more emphasis on the image and
make the image’s meaning more intense. It will
also allow the audience to focus on the image and
reflect upon the different ideologies.
Question 5
Plain and simple More going on

15. Radio

16. Question 1:
• Would you prefer:
• A male voice for the radio advert?: 4
• A female voice?: 16
• Our target audience decided that they would
prefer to hear a females voice. This is something
that we intend to do because a higher pitched,
happy voice is much more appealing especially for
our expository style of documentary. As well as
this our target audience are females and
therefore a female voice would appeal to them as
they will be able to relate.
Question 1
Male Female

17. Question 2: Part 1
• Do you normally get bored when listening to the
radio?
• Yes: 17
• No: 3
Question 2: Part 1
Yes No

18. Question 2: Part 2
• If so would you prefer if it were upbeat?
• Yes: 15
• No: 2
• It is clear that our target audience would like our
radio advert to be more upbeat, this can be
achieved by numerous ways however in particular
the voice chosen (females voice.)
Question 2: Part 2
Yes No

19. Question 3:
• Would you like to hear snippets of the documentary
within the advert?
• Yes: 18
• No: 2
• The majority of our target audience would like to
hear snippets from our documentary. We like this
idea as it will help create a link between the actual
documentary and the advert. Therefore when our
target audience hear the radio advert they will get an
insight into what the documentary is about and
hopefully compel them to watch the documentary.
Question 3
Yes No

20. Question 4:
• Our documentary is fairly hard hitting and
important, would you prefer that we use:
• A music bed that fits this theme?: 15
• A music bed which is more uplifting?: 5
• The majority of our target audience said that they
would prefer a music bed which fits the theme of
the documentary. We agree with this as although
the modelling industry and plastic surgery
industry are up and coming we think that it is
important to stay away from more up-beat
melodic scores as we are focusing on the
negatives of both industries and therefore
uplifting music wouldn’t really be suitable.
Question 4
Fits the theme Uplifting

21. Question 5:
• Would you prefer:
• Instrumental music?: 14
• Lyrical music?: 6
• The majority of our target audience would prefer
to hear instrumental music. We like this idea as
we believe that it would allow the audience to
focus more on what’s being said instead of the
lyrics. If the song was familiar it would be more
likely to distract the audience and prevent them
from concentrating entirely on what was being
said.
Question 5
Instrumental Lyrical