The document summarizes the target audience for a 2-minute opening sequence for a short film called ThreeSeven. The primary audience was males aged 16-40, focusing on ages that relate to the characters in the film who are between 16-19 years old. The secondary audience aimed to attract all ages. The film was mainly aimed at males because it featured mostly male characters and stereotypical male interests like gun crime. It targeted "Blue Collar" workers like plumbers and carpenters because the film had a masculine tone that aligned with those professions. The setting and costumes in the film were used to mirror and address the intended audience of unemployed and social housing residents. Stereotypes of

1. Alice Ward| Evaluation
Who wouldbe the audience foryoumediaproductandhow didyou attract/addressyouraudience?
PAJProduction’sshort2 minutesopeningsequence toThreeSeven,ultimatelywasgivenachosen
audience of ages16-40 yearsof age (mainlymale).Addingonto this,byobservingthe target
audience groupings:ThreeSevenwasprimarilyaimedatgroupB, C2 & D. Most of these groups
earningan hourlywage andincludingsemi &unskilledmanual workers,e.g.driversorpostsorters.
Thisco existswith‘BlueCollar’ grouping:plumbers,carpenters…
Firstof all,the age selectionof 16-40 was a primaryaudience choice.Howeveroursecondary
audience wasbe all ages,as a mediaproductwouldreallywantasmuch audience relativityas
possible.Byfocusingonthisage range ithelpedussetboundariesof whatwe couldshow inour2
minutes.Furthermore,startingyoungat16, but notlower,isbecause ourcharacters within
ThreeSevenare ata youngage inour 2 minutes.Bothcharactersbeingbetween16and 19. So
startingat thispointallowedusasa productiongrouptoallow the audience tobegintorelate and
the furtherage ranges (anincrease onage) isa sense of representingyoungster’slifestyles.
Therefore itisthe matterof showingrealisationandrelationtoeitherprovokeorhelpthe audience
sympathise;eitherwaykeepinganaudience’sattention.
Secondly,the factthatThreeSevenismainlyaimedatthe male genderisbecause there istiny
appearance of femaleswithinthe shorttwominutes,alsowiththe realisationof the stereotypical
interestsof femalesandmales.Femalesare more,stereotypically,intoRomCom’s,Romancesetc.,
therefore singlingoutgangcrime to be a more male interestinthe market. Bystickingwith
stereotypesonce againwe are guaranteedtoattract our audience.We alsotookintoconsideration
the relationsof stigma.Withinnewsresearchtodayyoudon’tsee orhearof manyfemale teenage
or evenfemale guncrime incidents.Bywantingourfilmtobe the mostrelative tonowadaysandthe
bestrealismpossible we thoughtourchoice of audience hadtodepictthis.Moreover,byjustusing
male charactersit couldonlypossiblyattracta male relationanda widermale audience.
By addressingthe ‘Blue Collar’audience group,of plumbers,carpenters,itsuggeststhe more hands
on more masculine audience choice.We chose thisbecause ourfilmhasamore masculine approach
to it.With majoritymale characters;male clothing;stereotypical male guncrime all seemsmasculine
whichgoesalongside thesejobs.
We alsotargetedtothose that are unemployedandinmaybe social housing,asthisisthe settingof
our filmandideologyof ThreeSeven.ByaddressingourMise-En-Scene use of settingandcostumes
we chose to mirror ouraudience inthe filminexpectationitwill attractandmostcertainlyaddress!
In conclusion,all audience groupsare attractedandaddressedbymakingrelationsbystereotypesof
today’ssociety,butindifferentsectorstokeepvariety.We attractedouraudience throughpossible
exaggerationof whatisseentoday,andmeetingstereotypical expectationsof youngstersingang
crime for provokinganinterestinourchosenaudience.