2. Outline
Of
Campaign
My campaign is based on the product, Mood Water.
I chose the MoodWater brief as I think it is an
interesting concept. It provides more leverage in
creativity with different flavours to create
advertising for. I also enjoy this brief as I would like
to create both a tv and magazine advert.
3. Target Audience
As stated in the brief, the main aim of Mood Water
is too enhance young people’s mood and
productivity
The brief states that the target audience will be
young people, which I assume would be ages
13-25. If so, in terms of platform, we could use
social media in our advertisement as that is what
most young people associate.This could mean that
social media is a good platform to advertise on. We
could also use hip hop or pop music as that is also
what most young people associate with. However,
we would need to conduct a survey to see if this is
true.
In terms of demographics, I am assuming that we
shouldn’t advertise the product as a luxury product
most younger people would want something cheap
to drink.
4. Mood Board
This mood board shows various different design
styles of print adverts. Each advert can help
appeal to an audience in its own significant way,
e.g, by using different colour styles and font
styles.
5. Colour Scheme
I chose this colour palette as these
colours are bright. Usually, bright colours
connote happiness, energy and joy. I
thought that they were good messages to
portray in the print advertisement. They
also portray the same colours as fruits
such as oranges and strawberries.
This colour style conveys a more calmer
atmosphere, which is good because it
could portray the products as relaxing.
