1. Target Audience:
Age, Gender, Social Class & Lifestyle:
Age: When determining our target audience we began to
discuss what our documentary would contain and who would
watch it. Although the recession is a vast topic and will
ultimately affect all age groups we wanted to target young
people as we felt by doing so we could relate it to a young
mature audience and focus on their current problems which
would therefore make our documentary appeal to them.
We feel that having our target audiences age should between
18– 25 year old we would be able to achieve this goal which
is the purpose of the documentary.
Gender: The recession is a topic that will affect all young people gender within the age
limit specified and will therefore have an impact both male and female trying to progress
onto higher education or employment opportunities which are some sub topics we wish to
feature in our documentary. We therefore are aware that we must include elements in our
documentary that will appeal to both genders.

2. Social Class: Although the recession will ultimately affect all people regardless of their social
class however, for the purpose of the documentary we decide to narrow our target audiences to the
social class that we believe will feel the full impact of the recession. For this we decided to focus
on the working class more specifically C2 and D as we feel that these two social groups will be
affected most severely focusing on financial factors and progressing onto employment or higher
education.
However, when discussing young peoples opinions on the rise in tuition fees we will have to
discuss this with people whose social class is within the higher or middle social class focusing on
group, B and C1 as from our research and discussions with our target audience we have
discovered that these are the social classes that predominately progress onto higher education.
Although the working class such as group C2, D do progress onto higher education this is only a
minority and would not appeal the mass majority of our target audience and is therefore irrelevant
to mention in our documentary.
Lifestyle: When investigating our target audiences lifestyle we discovered that a large majority of
our target audience had, seek or are currently in full or part time jobs. We found this interesting as
we could explore how the recession has effected their employment opportunities. We also
discovered that our target audience enjoy spending their money of gym fees, music concerts,
going to the cinema and going to night clubs and parties, from this information we can discuss in
our documentary how their recession has impacted them financial leading to them being unable to
undertake in these activities. When focusing particularly on music we discovered that a large
amount of our target audience enjoyed the hip hop music genre, therefore we came to the
conclusion that we should include hip hop music in our documentary to appeal and attract a larger