The document discusses the concept of attitude, defining it as a state of mind that encompasses evaluations of feelings toward various subjects. It outlines the components of attitude, including cognition, affections, and behaviors, and emphasizes the influence of social learning and experiences in forming attitudes. Furthermore, it highlights the importance of maintaining a positive attitude and the dynamic nature of attitudes.

2. WHAT HAVE YOU GOT TO SAY ON THIS?

3. WHAT IS AN ATTITUDE?State of mind.Your attitude is your mind set.The way you look at things mentally.Attitudes are evaluative statements.They indicate ones feelings either favorable or unfavorable.

4. HOW ATTITUDE IS AN EVALUATIVE STATEMENT?It reflects how one feels about something. For e.g.- - I like social networking. - I don't want to work here. - life is very complex.

5. COMPONENTS OF ATTITUDECOGNITIONTHOUGHTS

6. MY JOB IS INTERESTING.AFFECTIONSFEELINGS.

7. I LOVE MY JOBBEHAVIORACTIONS & REACTIONS.

8. WORKING WITH A SMILE.FORMATION OF ATTITUDESSOCIAL LEARNINGDIRECT EXPERIENCEPOSITIVENAGATIVE FAMILYPEER GROUPCULTURE

9. JOB RELATED ATTITUDESJOB SATISFACTION JOB INVOLVEMENTORGANIZATIONAL COMMITMENT

10. ARE YOU AWARE OF THIS?

11. VARIED ATTITUDESOPTIMISTICPESSIMISTIC

13. Attitude is never staticIt is ongoing dynamic perceptual process

14. CHALLENGE

15. WHY POSITIVE ATTITUDE?

16. CONSEQUENCES OF PESSIMISM

17. STEPS FOR BUILDING POSITIVE ATTITUDE