This document discusses attitudes, how they are formed through direct experience and social learning, and the role of culture in attitude formation. It defines attitude as a state of mind or mental perspective that can be positive or negative. Attitudes are learned from the environment and can influence relationships and outlook. Maintaining a positive attitude transmits optimism and tends to elicit favorable responses from others.

1. QUALITY BUILDING
ATTITUDE

2. WHAT IS AN ATTITUDE?
 Attitude is a state of mind
 Your attitude is your mind-set
 It is the way you look at things
mentally
 Attitudes are evaluative statements
 They indicate one’s feelings either
favorably or unfavorably to persons
objects and or events

3. HOW ATTITUDES ARE FORM ED-
DIRECT LEARNING AND SOCIAL
LEARNING
 Attitudes are not inherited
 They are acquired or learned by people
from the environment in which they
interact
 The formation of attitudes is broadly
classified in to two sources namely
 1. Direct experience
 2. Social Learning

4. PROCESS OF LEARNING ATTITUDES
FROM OBSERVATION- DIRECT
LEARNING
 One’s direct experience with an object
or person serves as a powerful source
for his or her attitude formation
 In other words attitudes are formed on
the basis of one’s past experience in
concerned object or person

5. PROCESS OF LEARNING ATTITUDES
FROM OBSERVATION- SOCIAL
LEARNING
 The process of deriving attitudes from
family peer groups religious
organizations and culture is called social
learning
 In social learning a person acquires
attitudes from his or her environment in
an indirect manner
 They acquire it mainly by observing
their models

6. ROLE OF CULTURE IN
ATTITUDE FORMATION
 Culture plays a definitive role in the
formation of attitudes
 Eg- Indians earn for future
requirements
 Americans for that matter earn to enjoy
the present

7. THREE TYPES OF JOB RELATED
ATTITUDES
 Job satisfaction - Individual’s pleasurable
or positive emotional state toward his job
 Job Involvement - the degree to which
people immerse themselves in their jobs -
It is identifying with one’s job
 Organizational commitment - it is about
employees loyalty towards their
organizations - It is identifying with one’s
organization

8. WHAT IS A POSITIVE ATTITUDE
?
 WHAT HAVE YOU GOT TO SAY?

9. WHAT IS A POSITIVE
ATTITUDE?
 Attitude is the way you communicate
your mood to others
 The way you perceive the world and
your position in it directly affects your
dealings with others
 a positive self image will support and
improve both professional and personal
relationships

10. ARE YOU AWARE OF THIS?
 When you are optimistic and anticipate
successful encounters you transmit a
positive attitude and people usually
respond favorably
 When you are pessimistic and expect
the worst your attitude is often
negative and people tend to avoid you
 Quite simply you take the picture of life
you want to take

11. WHAT CAN WE LEARN FROM
THIS?
 Think more about the positive things
and try to make use of the positives to
drive your life
 This means that you have learnt to alter
your images to highlight the positive
 This means that you are on the right
road to improve/Build quality attitude.

12. REMEMBER! ATTITUDE IS
NEVER STATIC!
IT IS AN ONGOING DYNAMIC
PERCEPTUAL PROCESS

13. If negative factors stay
around for a long time they
will be reflected in your
disposition
The positive may be still
there but may be
overshadowed by the
negative

14. The Choice is YOURS
With a Bad attitude
you can never have a positive day
With a Positive attitude
you can never have a bad day