Attitudes are a state of mind regarding a topic that have an evaluative component of being positive, negative, or neutral. Attitudes are tendencies to behave in a certain way and have emotional, cognitive, and behavioral aspects. They are influenced by factors like family, society, culture, and beliefs. Attitudes can be modified over time through experiences and are acquired through upbringing. They characterize individuals and influence their behaviors.

1. Attitude
Characteristics and
Development
Dr. Rajesh Verma
Asst Professor in Psychology
FGM Govt College Adampur
(Background image courtesy: http://motivatorspt.com)

2. Attitude – A state of mind, a set
of views or thoughts, regarding
some topic that have an
evaluative feature (Positive,
negative or neutral). In fact
attitude is tendency to behave or
act (NCERT XII)

3. Jung's defines attitude
"readiness of the psyche to
act or react in a certain way“
(Main, 2004).

4. Factors affecting Attitude
1. Family
2. Society
3. Socio-economic-status.
4. Culture
5. Values
6. Beliefs

5. Components of attitude – A-B-C
Components. (Rosenberg and Hovland, 1960).
A – Affective (Emotional)
B – Behavioural (Tendency
to Act)
C – Cognitive (Thought)
(Example)

6. Characteristics of attitude –
1. Attitude is a tendency to behave.
2. Attitude are not just views or
opinions but they have emotional,
cognitive and behavioural
components.
3. Attitudes can be positive, negative
or neutral.
4. Attitude is a part of cognition.

7. 5. It can be modified.
6. Attitude is a state of mind.
7. Attitude results from
upbringing and experience
i.e. it is acquired.

8. 8. Attitude is manifested by
behaviour.
9. Complex set of emotions, beliefs
and behaviors.
10. Attitude characterize a person.
11. It is affected by past and present
life of an individual.
12. It is state towards a person, object,
situation, thing or place.

9. Thanks
See You Next Time