This document defines attitude and its components. An attitude is a positive or negative evaluation of an object that influences behavior toward that object. Attitudes have three components - cognitive, affective, and behavioral. The cognitive component comprises facts and knowledge about an object. The affective component involves emotions and feelings toward an object. The behavioral component refers to the tendency to behave in a certain way based on the cognitive and affective evaluations. Characteristics of attitudes are that they have an object, are learned, are predispositions, are relatively stable, and influence behavior. There are four types of attitudes - positive, negative, neutral, and sikken. Positive attitudes include confidence and happiness, while negative attitudes include anger and frustration.