Did you already read our latest article on Email Marketing & Automation? In addition to the video and podcast, we also created a presentation illustrating why Email Marketing & Automation is so much more than sending out a monthly newsletter and is a vital piece in increasing your overall conversion rates.... https://catchi.digital/article/strategy-processes/email-marketing-and-automation

1. Email Marketing
And Automation
Increase Conversions
Grow ROI

2. Do You Want To
Increase Your ROI?
A Strategic Email Marketing
and Automation Programme
Optimises for Additional
Conversions, Growing Your ROI

3. What is Email Marketing and
Automation?
Email Marketing is a channel to continue to contact your
prospect, subscriber or customer in order to develop a
relationship, build your brand awareness, and guide
them through the consideration-to-purchase stages.
Combining Email Marketing with the Automation
software tools, further personalises the User experience,
allowing you to identify which stage of the buying
process a Prospect is in, and guiding them to the next
stage, until they convert into a (repeated) Customer.

4. Why Make
Email Marketing
A Priority
Channel?

5. Return On Investment

6. Conversion Rate
higher than search
and social combined.
Email=
more conversion is
generated via email
marketing than social
media.
174%

7. Return On Investment
Email has an average
for each $1 spent.
ROI of $44

8. Return On Investment
professionals said
email marketing
drives customer
acquisition and
retention.
80%of
the email marketing
median of ROI. That
is 4x higher than
any other digital
marketing channel.
122%is

9. 6x higher
Transaction Rate
Personalised emails deliver
transaction rates.
more revenue is
generated with
automated emails.
320%

10. Emails are sent every day
This figure is expected to grow at an
average annual rate of 3% reaching over
246 billion by the end of 2019.

11. Worldwide Usage
Email use worldwide
will top
users by 2020.
3 billion

12. People are 2x as likely to
sign up for your email as to
interact with you on Facebook.
VS

13. Business Communication
72%of consumers prefer email
as their source of business communication.

14. 61%of consumers enjoy receiving promotional emails
weekly
28%would like emails to come even more frequently
Frequency

15. HTML
Plain Text
People SAY they prefer HTML emails,
but Plain-Text emails actually get
higher open rates.
Survey : In what format do you prefer to receive
email messages from Companies?

16. HTML template had 25% lower opens
Plain-text vs HTML (template w/images)

17. of smartphone users actively
check email on their phones.
Place your screenshot here
Mobile Viewing
88%

18. Benefits of Email
Marketing and
Automation

19. ★ Improves Conversions and Sales
★ Provides opportunities to build Brand Awareness and Connection
○ Engage Directly and Consistently, Multiple Times
○ Builds Know, Like & Trust
★ Staying in touch with interested consumers and providing them with the
Information and Encouragement they need to make a Purchasing
Decision.
★ Increases traffic back to your website
○ Traffic going back to your site is relevant/high quality
○ More opportunities to engage qualified leads and influence more
conversions

20. ★ Unwise to view Emails as “Set it and Forget it”
programmes
★ Email Marketing & Automation supports ongoing A/B Testing to
optimise conversions
○ Subject Line
○ From Name
○ Email Content
○ One small change, OR Two completely different versions
○ Landing Page Conversions

21. To Achieve Optimal Results with
Email Marketing and Automation
Requires a First Class Strategy
and Adept Implementation

22. GOALS
Increase
Click Through
Rates
Increase
Landing Page
Conversions
Increase Open
Rates

23. WHAT WE
DO FOR
YOU

24. Broadcast email offering 10-25% off XXX
10% off
Do not
open
Open do
not click
Open,
click, don’t
purchase
Open,
click,
purchase
Wait 3 days Wait 3 days Wait 3 days
Offer 15% Offer 20% Offer 25%
Move to
active -
once in 12
months
stream
Do not
open
Open do
not click
Do not
open
Open do
not click
Pause -
New
strategy
Pause -
New
strategy
✓ Promotions
✓ Personalisation
✓ Acquisition
✓ Landing Page Content
✓ Lead Magnet
✓ Unsubscribe
Strategies & Recommendations

25. ✓ Situation Analysis
✓ Database Stats
✓ User Personas
✓ Revenue Objectives
✓ Measures
✓ EM&A Objectives
✓ Measures
✓ EM&A Performance Benchmarks
✓ Open Rates, Click Through Rates - Unique & Total

26. ✓ Data Fields
✓ Data Acquisition Strategy
✓ Voice & Personality Of Mailing List
✓ Email Copy Guidelines
✓ Frequency
✓ HTML & TEXT
✓ Subject
✓ Content
✓ Email & Landing Page Design
✓ Brief & Design
Consumer
Business
Location
Gender
Birthday
Purchase
History
Phone
Number
Interest
Month
Quarter
6 Months
Year
Active Users
Lapsed Users
Never Used

27. ✓ Clean Up List
✓ Activation
✓ Re-Activation
✓ Onboarding
✓ Nurture
✓ Active User
✓ Reduce Churn
Strategies & Recommendations
Onboarding Campaign Strategy
Day
Day
Day
Day
Day
Day
All links redirect to a specific
landing page on XXX url,
relevant to content - one
email/one landing page/one
focus
Recommend using video

28. We Build You A
TWELVE
MONTH EM&A
ROAD MAP

29. IMPLEMENTATION
✓ Copywriting
✓ Email
✓ Landing Pages
✓ Design
✓ Email
✓ Landing Pages
✓ A/B Testing Emails
✓ A/B Testing Landing Pages

30. A CONTINUOUS
PROGRAM

31. Monthly Reporting
The Monthly Process is Ongoing and “Always On”
Developing &
Implementing A/B Email
Tests
Landing Page Copy
Developing &
Implementing A/B
Landing Page Test
Email Copy
We learn by doing and the more we learn, the more we gain in
terms of increased revenue
Workshops

32. Email Marketing &
Automation Service Options

33. Email Marketing &
Automation Strategy
8-10 weeks
Acquisition
Strategy
Nurture Series
12 Month
Promotional
Campaign
OnBoarding
Series
Clean Up List
Strategy
Landing
Page
Designs
Survey
Copy
Customer Series Upsell Offers
Email Copy
Email
Designs
Landing
Page Copy
Survey
Designs
Implementation
Testing
10-12 weeks
Ongoing
Data Acquisition
Strategy

34. Email Marketing &
Automation Programs
We tailor your EM&A Program
to your specific needs.
Tell us what EM&A Services would be most
valuable to your business, and we will
customise a program for you.
Light Standard ‘The Works’
Hours per month 20 hours 35 hours 50 hours
EM&A Strategy Document ✓ ✓ ✓
Email Copy Guidelines ✓ ✓ ✓
Email Copy ✓
Email Design Guidelines Template ✓ ✓
Email Design Development ✓
Landing Page Guidelines ✓ ✓ ✓
Landing Page Design Guidelines ✓ ✓
Landing Page Development ✓
Survey Copy & Design ✓ ✓ ✓
AB Testing ✓ ✓
✓
Consulting & Workshops ✓ ✓ ✓

35. Thanks!
Any questions?
You can contact us by:
info@catchi.digital
+64 9 972 1468