More than 200 billion emails are sent every day and 65 billion of those are marketing messages. But click-to-open rates can be as low as 1%. Check out this SlideShare to learn how we can make email marketing better and improve response and conversion.

1. @Sailthru
Brought to you by the email marketing experts at
That Will Redefine Your
Email Marketing Priorities
Stats13

2. More than
200 billion emails
are sent every day....

3. …65 billion of those
are marketing messages…

4. …But click-to-open rates
can be as low as 1%.

5. We know that
84%
of people
wake up
and go right to
their phones…

6. So how can we make email
marketing better and improve
response and conversion?

7. Brought to you by the email marketing experts at
That Will Redefine Your
Email Marketing Priorities
Stats
13

8. 72% of consumers
say that email is their favored conduit of communication
with companies they do business with
(MarketingSherpa)
1

9. 44% of internet users
feel that marketing emails can be improved
by receiving less frequent emails
BUT...
2

10. You heard it here -
consumers favor email,
but many want less of it.
Rather than take that at face value and just throw our
hands up, let’s consider how we can improve email so that
customers actually want to hear from us more often!

11. 48% of consumers
purchase more from brands that send personalized emails!
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12. The attention span of your customers, readers and subscribers has
never been shorter, so when that email enters their inbox it better
contain content that is relevant, informative and UNIQUE to them!

13. 74% of consumers
expect companies to use
past purchases to personalize
marketing emails
55%expect companies
to use data based on what
they browsed while onsite
4

14. 1) Email users expect to
be catered to based on
specific behaviors they
participated in and
2) Personalization based
on behavioral data trumps
generic personalized information
such as gender or birthday.
This data tells us
a few things.

15. 75% of consumersare willing to receive additional promotional emails if personalized!
5

16. Still think personalization
isn’t for you?

17. 67% of consumers
will unsubscribe when receiving irrelevant information.
6

18. That’s right. This is serious stuff. You’ve been pumping money into
acquisition and have finally gotten a customer or reader to subscribe.
All of that money goes to waste if you’re
not engaging them on their terms,
with content that actually matters!

19. So let’s talk about you…
And how you can increase engagement and
deliver a more relevant email experience.

20. 63% of
marketing
professionals
report that improving
engagement is their most
important email marketing
strategy objective
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21. You’re not alone.
Marketers across all industries are recognizing
that competition is increasing and that email is
the channel that delivers the highest ROI.
Personalization is critical to
increasing engagement - and better
yet, conversion - but many don’t
know where to start. Here’s a primer.

22. 65% of marketers
cite building a single customer view as
a major barrier to personalization.
8

23. We believe that relevancy
is the new currency.
And in this case, every dollar is backed by data. Without the ability to
collect meaningful data and attribute it to individual customers, the ability
to increase relevancy will be very challenging. Make this your first priority.

24. Of those marketers who personalize email...
31% use consumer interests and
44% use purchase history
9

25. More and more marketers are using a mix of explicit
and implicit behavioral data to power personalized
product and content recommendations.
These behavioral emails
account for upwards of 70% of
total email revenue for some
of Sailthru’s customers.
Make sure this is in your data plan!

26. but…
62% of marketers
include automation
in their strategies,
58% have major
challenges in dynamically
personalizing content
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27. No company has the resources to create emails for every single individual.
Algorithms have advanced to the point where they can accurately identify
the most relevant content for every individual customer every day.
So, make sure your provider
can deliver 1:1.

28. Only 46% of marketers use
robust testing to gain insight
into personalization.
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29. We’re supposed to be in the age of data, yet 67% of marketers
report that their still using satisfaction surveys.
Our mantra: always be testing.
When defining your priorities this year, make sure you’re
prioritizing personalization AND testing so that you can optimize
your email templates, send time and other critical factors.

30. 86% of marketers are using
broad segmentation to
deliver personalization
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31. This isn’t personalization!
Don’t get trapped into thinking that going far beyond coarse rules-
based segmentation is neither efficient nor scalable. Modern
technology is redefining what’s possible with email and cross-channel
personalization, so ensure the technology you evaluate isn’t limited!

32. Marketers who go beyond this can
increase revenue per send by 175%
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33. The Clymb, an IR 500 company, and Business Insider, the fastest growing
business news publisher in the world, both leverage Sailthru’s email
personalization technology and have increased email revenue through our
approach to behavioral email, predictive segmentation and 1:1 personalization.
FIND OUT MORE
@Sailthru