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AT&T Case Competition
- 1. AT&T CASE COMPETITION BY: SA V I R A R U S D I K A I L I N S A M U E L S T R A S S E R B R I A N P A L A N G J A M E S M U R G U E Y T I O L U I S M O R A L E S O S C A R A L D A Z
- 2. SWOT ANALYSIS • Extensive wirelessand wired network • Increased focus on cloud offerings • Growth in mobile data traffic • Declining wire line voice business • Substantial and increasing competition
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- 4. In a worldof convergence with so many current and potential competitors, the need for cloud computing is continuously growing. By providing customers with exceptional customer service and expertise, AT&T will be globally known as THE LEADER in the cloud computing race.
- 6. CUSTOMER SERVICE • Redefiningcustomer service • Making customer service the focal point of AT&T • Being innovative
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- 9. FIELD STUDY FINDINGS… •Employees had little to no knowledge on cloud computing • Limited services available for cloud computing services • Therefore we believe there is no clear leader in cloud computing services
- 10. CLOUDWALL • An interactivein-store cloud computing demonstration • Educate consumers on benefits of AT&T’s cloud services
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- 12. AT&T VIDEO APPLICATION •Provides educational videos to consumers about the benefits of AT&T’s cloud services • Helps solve inevitable problems customers will have when dealing with new technology • Assemble a tech team that will verify online videos • Will be free for AT&T customers and $1.99 for non AT&T
- 13. i.e. Bank ofAmerica & Khan Academy AT&T & Waywire
- 14. CONCLUSION • AT&T willbe THE LEADER in the cloud computing services • Through our “cloudwall” we will be able to educate our consumers about our new cloud computing services • Our application will reinforce our goal in becoming the leader in the cloud computing service industry