- The document discusses the need for companies to develop Internet of Things (IoT) strategies to take advantage of connecting people, improving interactions, and enabling new businesses through real-time data from billions of connected devices and sensors. - It outlines key aspects of a successful IoT strategy including having both short-term "sprinters" to develop solutions and long-term "long distance runners" to develop broader strategic plans and scale proofs of concept. - The document provides examples of how IoT can drive business values like production optimization, consumer engagement, new revenue models, and innovative businesses through connecting people, processes, data and things.

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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Why You Need a
Strategy for IoT
July 19th, 2016
TAG IoT Symposium:
Industry 4.0 and the
Internet of Things
1
Eric Sineath
Chief Architect & Practice Director
AT&T

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?
Steam Power Mass Production Automation
Billions of Connected People, Places & Things
The “Fourth Industrial Revolution”

3. Understanding the IoT
of businesses are considering, exploring or implementing an IoT strategy todaySource: IDC
The IoT
is NOTabout
“things” and
“technology”
… it ISabout
• Connecting people
• Improving interactions
• Real time connected
enterprise
• New businesses
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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

4. The IoT Requires a Mindset Shift
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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Single point forSingle point data used for
future product
requirements
Existing brandExisting IP and brand
provide market
differentiation
Traditional Product Mindset
Solve existing needs &Solve for existing needs &
lifestyle in a reactive
manner
Stand alone product thatStand alone product that
becomes obsolete over
time
New IoT Mindset
Customer Needs
Offerings
Personalization
New Products
Address real-time and emergent
needs in a predictive manner
Frequent product refreshes
through OTA updates
Enhanced control points for a
greater personalized experience
Information convergence
creates enhanced products and
enables new services

5. Making it Work| Fast and Slow
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© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Sprinters
Quickly develop point solutions / single use cases / bespoke hardware &
software
• Rapid prototyping & development
• Hardware & software solutions / components
• Ecosystem identification & management
• Skill & experience development
Long Distance Runners
Develop broader strategic plan across LOBs & scale Proofs of Concept
• Strategic plan for IoT, IT and OT integration
• Business, technical, operational & financial requirements
• Solution architectures
• Transformation plan, timeline & resource plan
• Enterprise IT & OT impact analysis
• Business case
Enterprises Need To Be Both!

6. Four Common IoT Business Drivers
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Production& Service
Optimization
• HighValuePoints in
Production &Supply
Chain
• Visibility inField/at
Customer
• FieldServiceAgility and
Optimization
• ReducedMaintenance
Consumer
Engagement
• Improvements in
CustomerInteraction/
Satisfaction
• Visibility Betweenall
Parties
• Continuous Feedback
Revenue Model, Data
& Monetization
• NewWaystoMonetizethe
Data
• NewServiceModelsfor
Product Companies
• NewProducts &Product
Enhancements
Innovative New
Businesses
• NewCompaniesBasedon
Data
• NewCompaniesBasedon
Services
• Disruptive Customer
Distribution Models
$
IoT will transform the traditional ways of doing business and making informed decisions

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Atleast3partiesderivevaluefromthedata,but notnecessarilyfromthesameview
A service provider can react to
real-time events promptly &
remotely
Owner
A manufacturer can continuously
improvethe product quality
through performance data
The owner, can yield super high utilization
of the asset by constantlyknowing its
state
With IoT, You are not Alone
Omni-
Combining form
• All; of things.
“omniscient”
• In all ways or places.
“Omnicompetent”
This “omni” view of data can enable a high performance ecosystem of performing partners
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

8. IoT Network & Security Impacts
Connectivity:
• Billons of devices will create exponential
data connectivity growth
• New transport technologies, standards,
and protocols are evolving to support
IoT
Big Data Analytics
• Billions of devices will generate
tremendous amounts of statistical data
• Opportunity to provide “smart” analysis
of voluminous data
Security and Privacy
• Every sensor/device provides a
potential entry point for attackers
• Customer data must be protected
• Hyper targeted advertising raises
serious privacy concerns
The IoT’s potential impact on business is significant — as is the risk. Security must be the bedrock of IoT development.
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
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AT&T IoT Security Model

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AT&T IoT Strategy & Solution Framework
Guides discussion of key components for a successful solution outcome
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

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Timeline
Discovery
Proof of
Concept
Production
Beta
Full
Production
• Baseline assessment of
business objectives
• Determine IoT
technology alignment
• Review operations
processes
• Provide options &
recommendations for
IoT components
• Create a “conference
room” working
demonstration
• Develop POC functional
& technical
requirements
Review
Refine
Release
• Develop a “make it
work” preliminary
solution architecture &
technical design
• Implement preliminary
solution at a test site(s)
(limited sensors,
devices, application
functionality)
• Develop detailed
solution architecture to
design the production
solution & a model
solution.
Refinement,
Iterations
• Design & engineer for
production
• Refine functional
requirements
• Refine technical
requirements
• Design support
processes
• External data repository
for operations reporting
• Develop prototype
operations apps
• Implement at beta
site(s)
• Finalize design &
engineering
• Finalize functional
requirements
• Finalize technical
requirements
• Implement support
processes
• Implement operations
reporting
• Develop & implement
operations applications
• Review results
• Refine capabilities
• Refine solution
• Expand the solution
Typical Enterprise IoT Journey
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

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CASE STUDY | Healthcare IoT Solution
Patient information
Device Settings
Software Device Updates
SECURITY
• Class II Medical device
• Configure & customize
device software agent
Scheduling
Historical readings
Scheduling
Patient Analysis
Results Management
Maintenance
Software Update
Remote Troubleshooting
Support Logs
• Configure & customize
Application Platform
• Host data securely in the Cloud
• Parse data automatically and
raise alarms in Dashboard
• Store data in back-end systems
Bi-directional
Bi-directional
Bi-directional
A set of components and ongoing engagement - 4k active devices and 3k being deployed
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

12. © 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
41

13. We’re
uniquely
qualified…
Largest
Global
Integrated
Carrier for
Business
Growing
Ecosystem
400+
Alliances
225+
Countries/
Territories
3.5M+
Customers
75%
Software
Defined
Network by
2020
26M+
Connected
Devices
13
$140B
Investment in
the U.S., more
than any other
company
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

14. Including
IoT
14
AT&T
Investments &
Leadership in IoT
© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
The AT&T network has over 30+ million IoT connected devices.
Single Global M2M SIM, delivers roaming access
in over 200 countries with over 500 carriers networks
Certified over 2600 devices and counting
“AT&T remains the leader in the US M2M communications market in terms of
number of M2M Connections, it held a share of 47% Market Share.
North American M2M Communications Company of the Year, Frost & Sullivan