Going both ways - Telecom's potential of an IP comms platforms next to the classic Telco Stack Sebastian Schumannm Vice President Engineering at immmr A transformation from last years’ proposition – shaping focus immmr’s challenges as a Telco funded start-up 1 year and 1 launch later, what has changed? The TADS story continues: platform transformation and new partnerships

1. immmr – going both ways
Telecom’s Potential Of An IP Communications Platform
Next To The Classic “Telco Stack”
Sebastian Schumann, VP Engineering
immmr GmbH

2. Recap – TADSummit 2016
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3. We Bring Together Traditional Voice With 21st Century Voice
And Video To Create New Communication Experiences
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The boundaries of mobile telephony:
§ Traditional mobile voice and SMS is
limited to the SIM-card and the
phone
What we are doing:
§ Virtualization of the mobile number
and unleashing mobile
communication from its limitations
§ Telco voice and video is becoming a
21st century service beyond telephony
What we are enabling:
§ Combination of traditional and IP based
voice and video within a single service
§ New communication experiences
§ New business models with non-telco
services in the future

4. Telco Evolution Towards A Hybrid Communication Service
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Technology
Stack
Telco-centric
Dependencies
Internet-based
Green-field
Product
Development
Standardized &
Interoperable
Agile &
Flexible
Service
Delivery
Universal &
Carrier grade
Feature rich &
Best effort

5. Service Innovation In The Speed Of Software Development
Not Infrastructure Rollout
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InternetWorldOperatorWorld
An operator’s approach building an internet communication service
Deliver with the speed of
software development
Functional scope of current
internet comms services
No artificial limitations
(operator, country, device)
State of the art
internet technologies1
No contradiction to ongoing
IP transformation
No separate charging and
revolution of pricing model
Utilize existing user identity
and customer relation
Take full control over
customer experience
Minimum invasive
integration2
1) E.g. microservices, RESTful APIs, container, …
2) Without dependencies or complexity

6. White-labeling immmr To Magenta
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7. UK Trial With New Product Development As “Orbit”
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Product Proposition
§ Separate your private and business
communication
§ Orbit provides additional numbers
§ Users can do PSTN calls
§ Users can send and receive SMS
Launch Platforms
§ iOS App
§ Web App
§ Mac Desktop App

8. “Orbit” – UK Trial Overview
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Trial Goals
§ Social Media marketing insights
§ Commercial viability and in-market experiences for multi-
numbering
§ Get insights for future features based on customer feedback
Trial Product
§ Try additional number (max 90 days)
§ 30 free minutes for calling and SMS
§ Minute/SMS packages via in-app purchases
More Information: www.orbit-app.com

9. Challenges Evolving Carrier Voice Communication
…For And With A Carrier
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A differentiating experience is key to bridging
Telephony with an Internet service experience.
This will bring both benefits and drawbacks.
Benefits allow user experience that is not possible
or very hard to reach with the legacy Telco stack.
Drawbacks mostly mitigated by integrating with it.
Some key constraints of legacy telephony cannot (yet) be met

10. ”Magenta” Value Proposition
Characteristics as of today
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Benefits
§ Multi-device, browser capable (“any device”), SIM card
independent (Wi-Fi only)
§ Internet communication over circuit-switched network
(always reachable)
§ Complete postpaid tariff integration – real phone without
any efforts
§ Bi-directional adaptability on changing IP networks
§ Phone-like behavior in apps (e.g. native integration with
CallKit)
Drawbacks
§ Limitations by device operating system towards 100%
dialer replacement
§ Complex communication towards customer since
telephony behavior already engrained

11. Platform Evolution & New Partnerships
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From PoC To
A Scalable
Production
Telco Stack
Extension
“Make vs Buy”,
Differentiating
Unique Proposition

12. Thank You
Sebastian Schumann
immmr GmbH
* sebastian@immmr.com
+421 903 419 345