The document summarizes a proposal to provide customer relationship management (CRM) services for AsusTek Computers Inc. in India. The proposal outlines plans to utilize 20 seats across contact centers to deploy 20 full-time employees specialized in languages to conduct outbound calls to 4500 partners across India twice a month. It details the technology, training, manpower, reporting and team structure used to track partner performance and provide product and technology updates through calls.

1. Synopsis
 Lately, I was able to win a decent CRM Business
from one of the leading computer hardware
technology player - ASUSTeK Computers Inc.
 Following was the proposal and apparently, the
transit.
 This proposal was an outcome of the MarCom, IT
and CRM set up experience that I have been able to
collect in the last 8 years.

2. Content
 Objective
 Plan of Action
 Technology
 Training
 Manpower
 Reporting
 Team Structures

3. Objective
 Reach out to 4500 Partners across India.
 Provide solutions in regional languages like Tamil, Malyalam,
Gujarati, Bengali & Marathi for specific locations.
 Touch base twice a month.
 Plan for the whole year.
 Update channels about the latest technologies and product
information through outbound calling.

4. POA
 To utilize 20 seats across our state of art contact center
facilities.
 To deploy 20 FTE’s specializing in English and
vernacular languages for dedicated outbound calling.
 Train individuals on product and technology specific
pitches and response management.
 Lay out effective tracking & reporting system for Asus to
track performance and follow up with partners.

5. Technology
 A superior preview dialing technology is deployed to cater to
the specified requirement
 The preview dialing system also enables the recording of call
in several formats viz: vox, wav, mp4 etc for reporting and
tracking purpose.
 A dedicated server to dump the voice files will be designated
to offer on demand or compulsion of voice files.
 Outbound calling will be done over the phone system that
supports analog phone lines. Thus, providing superior voice
quality and reception.

6. Training
 Before CRM specialists go live on the project they would
be provided products and technology specific training
with help of Asus representative.
 Each CRM specialist would be trained on their allocated
geography.
 Technology training would be provided to the CRM
specialist for ensuring optimum data.
 Standard daily and monthly reporting system would be
introduced to the CRM specialists.

7. Manpower
 A dedicated team of experienced and professional manpower
would be designated for the solution.
 Manpower with computer literacy on windows platform will be
deployed.
 Individuals with “Customer Service” approach would be
deployed for this job

8. Reporting
 Daily Calling Report
 Daily Lead Status Report
 Partner Inquiry Analysis Report
*Please refer attached pack for report samples.

9. Team Structures
Project Head
Project
Manager
Team Leader A Team Leader B Team Leader C Team Leader D
Pool of Callers Pool of Callers Pool of Callers Pool of Callers

10. Thank You.
Presentation by - Suman S. Roy
Presentation For – ASUSTeK Computer Inc.