1. Curriculum Vitae
Fatma Balala
Profile
As a recent Masters graduate in Mobile Telecommunication and Innovation development from
Strathmore University, I have experience from a graduate program and internships undertaken
within leading organisations. These placements have enabled me to develop valuable and
transferable skills in the transformational technology sector.
I posses sound skills and knowledge on customer/market research, sales analysis, sales/business
operations, partner /alliance sales engagements, time management, customer engagement, software
development, and client after sale support. I have the ability to work closely with senior management
and maintain successful working relationships with internal and external staff at different levels in
organizations.
Passionate to grow my career in a technology related multinational organisation, where I can bring
immediate and strategic value and develop current skills set furthe

2. Personal Data Sheet
Marital Status: Married
Citizenship: Kenyan
Language Skills
Arabic: Native Speaker
English: Native Speaker
Kiswahili: Business Fluent
Professional Experience
07/14 - Current Graduate Sales Application Representative
Oracle Technology Systems, Nairobi Kenya
04/13 - 07/13 Lecturer of Maths and Electronic
Kenya Aeronautics College, Nairobi Kenya
04/12 - 06/12 Cable Station Engineer(Intern)
Sea-com Cable Station ,Mombasa Kenya
01/12 – 03/12 Broadcasting Engineer (Intern)
Radio Salaam , Mombasa Kenya
2005
Accounts & Book Keeping
Balala & Abed Advocates
Academic Compulsory Internships
01/11 – 03/11 IT Software Intern
Techbiz Software Ltd, Nairobi Kenya
01/10 – 04/10 IT Software Intern
Techbiz Software Ltd, Mombasa Kenya
01/09 – 03/09
&
01/08 – 03/08
Technical Support (Intern)
Pwani Data Care , Mombasa
Education
05/12 – 06/14 Strathmore University
Masters: Mobile Telecommunication and Innovation development
Master’s Thesis : Students (Awarded Most Innovative Mobile Application)
05/06 – 12/10 Jomo Kenyatta University of Agriculture and Technology
Degree : BSc. Electronics and Computer Engineering (2nd Upper
Degree)
01/05 – 04/05 DNS Accounting Institute
Certified in: Sage, Pastel & QuickBooks
12/04 – 03/05 Alma Training Institute
Certified in : Ms Office
01/01 – 11/04 Sheikh Khalifa Secondary and Technical School
Kenya Certificate of Secondary Education (Mean Grade of A: 84.5%)

3. Professional Experience
07/14 - Current Graduate Sales Application Representative – Oracle Kenya Systems
Assigned Tasks:
Sales Operations:
 Create pipeline analysis reports for Africa region to senior management; to
track pipeline health and growth, track performance per sales representative
and track achievements per ASR.
 Manage forecast reports for Kenya region.
 Assist in Manager running the forecast call (end to end) of Kenya region.
 Co-ordinate with marketing team for customer identification for workshops
and campaigns
Sales:
 Customer engagement; establishment of initial relationship, discuss
customer challenges and propose solution.
 Support Applications sales representatives to create a healthy pipeline.
 Qualify leads(provide customer background: revenue, number of employees
and identify pain points)
Partner Engagement:
 Guide partners through the sales process and provide required information.
 Engage with partners and guide them on deal registration, certifications and
sales support.
Achievements:
 Establishing first customer engagement and new lead creation in SaaS
 Assist in performing the weekly review per ASR to track pipeline growth,
deal progress and red flags/challenges faced in deals.
 Cross product and industry engagement in sales operations and sales.
 Provided an effective support in running the sales forecast calls in absences
of a Sales Manager.
 Efficient in reporting, use of sales tools and managing the sales operations
for management and all sales representatives
.
04/13 - 07/13 Lecturer of Maths and Electronic -Kenya Aeronautics College
Tasks/ Achievement:
 Lecturer to final year students in Maths and Electronics.
 Managed and counselled disinterested students
 Soft Skills Established:
 Time management, interpersonal relationships, public speaking and
managing a team.
04/12 - 06/12 Cable Station Engineer(Intern) -Sea-com Cable Station
Tasks/Achievements:
 Maintained Network Equipment and record the power & bandwidth
fluctuations on daily basis.
 Pitched an automated way of tracking the power fluctuations using a mobile
application- Idea escalated to head office.
01/12 – 03/12 Broadcasting Support Engineer (Intern) - Radio Salaam
Tasks/Achievements:

4.  Hardware (Broadcasting equipments) and software support to staff.
 Project Management – assisted in managing the Nairobi office development
project.
01/11 – 03/11
&
01/10 – 04/10
IT Software Intern - Techbiz Software Ltd
Tasks/Achievements:
 Successful implementation and customisation of ERP (Microsoft Solomon),
 End User Trainings and Report Design
 Development of mobile application apps – Van sales system and Local
Payroll systems
 Successful in report design using crystal reports to two customers – Stansan
(tea brokers) and Techbiz Internal.
01/09 – 03/09
&
01/08 – 03/08
Technical Support (Intern) - Pwani Data Care
Tasks/Achievements:
 Computer hardware Assembly and software installation of windows and
configuring setting.
2005 Accounts & Book Keeping - Balala & Abed Advocates
Tasks/Achievements:
 Book keeping and real estate client support
 Automated accounting system from a manual process to use of QuickBooks.
 Installed and trained all staff on its use.
Skills:
Business/Sales Operations:
 Assisting in running forecast calls
 Driving consistency in forecast reporting process
 Enhancing operational reporting using various metrics
 Coordinating communication between management and sales representatives.
Sales – Direct and Indirect (Alliance and Channels)
 Customer Engagement –Establishing Initial relationship, identifying pain points and proposing
solutions. Understanding of end to end sales methodology.
 Qualifying leads and enabling Oracle partners in selling
Other Skills
 Experience in software development with android programming, j2me, USSD application, PHP,
html and CSS. Software analysis, design and development
 Good foundation in mathematics and electronics/telecommunication with practical experience
market research and report writing
Training and Certifications
 Oracle Sales Intelligence
 Oracle Up sell wheel
 Partner OMM(Oracle Open Market Model) training
 Sales methodology end to end process
 Sales Operation support training
 Certified Sales Specialist: Hyperion, Right Now, Taleo and Fusion.
 Certified: Presales Specialist Siebel CRM 8.1.1