General mills (Pillsbury) - Festive Activation

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Ramzan, Mosques in India - 260 Mosques across India.
2 Mosque per city X 26 Days of activation X 5 Markets (Mumbai, New Delhi, Bangalore, Chennai & Hyderabad).

Published in: Business, Spiritual
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General mills (Pillsbury) - Festive Activation

  1. 1. RamzanActivity, Analysis
  2. 2.  EyeballContacts  Total Product Sold  Summary
  3. 3. Mumbai Chennai Bangalore Hyderabad Delhi 3431 4879 4614 3932 4057 Direct Contact: Calendar Distribution Visual Contact: Standees, canopy & umbrella 4 Prayers per day: Average, 150 Pax / Prayer Average, 600 contacts in a day Average, 16200 Contacts / City Average, 81,000 total contacts in 5 cities Grand Total 20,913
  4. 4. Markets Bangalore New Delhi Chennai Mumbai Hyderabad Misc Total Product Sold 1042 842 1561 661 782 100 Grand Total 4988
  5. 5. Locations exactly outside mosques to cater to individuals offering prayer
  6. 6. Matured, well groomed promoters with knowledge of English, Hindi and regional languages
  7. 7. Pro volunteers that have good sales and customer service knowledge, to engage customers
  8. 8. Emphasis on crowd generation, product knowledge, sales and up selling.
  9. 9. Activity done with all legal permissions – BMC, Police & RTO
  10. 10.  Day wise activity presentation: http://www.sendspace.com/file/rydw2u  Total Direct Contacts: ReferAttachment  Total Sales Achieved: Refer Attachment

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