This report introduces the marketing plan for launching a fresh juice called JAI Ho by FJ Beverages Pvt. Ltd. The company's vision is to be the leading producer of fruit juices in Pakistan offering high quality and nutritious drinks. The report outlines the company's mission, partners, initial investment, promotional strategies, product varieties, brand name, packaging, slogan, target markets, and SWOT analysis. It also discusses the objectives to gain 25% market share, increase profits and compete with other juice brands. A marketing mix and budgeting plan is proposed to launch the new juice brand in Lahore and potentially expand across Pakistan.

1. Report on introduce “JAI Ho” Fresh Juice (FJ) Company Pvt. Ltd
Topic : Report on introduce JAI Ho FJ company pvt. Ltd
Submitted to: Sir Khalil ur Rehman
Submitted by: M Waqar Minhas F13-1002
Shayan Ahmed Butt F13-1008
Haris Ahmed Gujjar F14-1009
Ali Haider Jutt F13-1016
Lahore Leads university
Kalama chowk campus

2. Table of contents
Part’s
1)Dedication
2)Acknowledgement
3)Executive
Summary
4)Introduction
5)Analysis
 Vision
 Mission
 Company
 Partners
 Investment
 Promotion
 ProductVariety
 Brand name
 Quality
 Design
 Slogan
 Market Situation
 Objectives
 SWOT
 Market Segmentation
 Market Targeting
 Market Mix
 Budgeting
 Contingency Plan

3. Respectedsir,
Me & My group member’spleasedtosubmitour’sreportto introduce one of the new
Freshjuice cornerPvt.ltd.We have triedour’sbestto come up to yourmark by provide uniqueideas&
elegantpresentation. Iam thankful toyouforopportunityme & myfriend’stoshare our’sknowledge
analysissurvey etcshare withyou.
Acknowledgement:
A workis neverawork of an individualperson. Iowe asense of gratitude tothe intelligence &co-
operationof those personwhohadbeensoeasyto letme understandwhatI neededfromtime totime
to completionof thisproject.Justlike Hafizsohail,humayun &manymore.
I wantto expressmyspecial gratitude &TeachertowardsMR. Khalil forgivingussucha bestproject
aboutbusinessplan.
Last but one the leastI wouldlike toforwardmygratitude toall the people whoalwaysenduredus&
withoutwhomIcouldnot have beenenvisagedthe completionof ourproject.

4. Executive summary:
Thisreportthis explainsthe marketingplanforthe launchingafreshjuice namedJAIHo. Thisproject
have beenmade byFJ. Inthe verybeginningof the reportIexplainedthe vision&missionof the
company. It will be introducedinthe marketwiththe differentpromotional outlets. Alsoadvertisement
distribution anddifferentgames.
ThisreportexaminesthatthisproductisinitiallylaunchesinLahore domesticmarket afterthatwith
introducedinthe furtherareaof Punjab and alsoPakistan. Thisstudyincludesboththe primary&
secondaryresearchThe primarystudyfocuson surveyof the competitors&thislikingordislikingof
people.Throughthisstrategyof the companycan penetrate inthe market&can attract bulkof
customers.
We alsohas beenthe SWOT& PEST analysisof company&area. Afterthatwe’ve explainedthe benefits
objective of the product. We’ve make the marketmix strategy&alsoWe’ve beendivided marketinto
differentsegments&decide the targetthe youtholdkidsetc.
We have alsopaidspecial attentiontopackaging, color, price, taste etc.We’ve decide toplace my
productin the Lahore market justlike canteens&café areaof school colleges &universitiesetc.

5. Introduction to the FJ Beverages:
Vision:
“Be the leaderinthe customervalue”
To be PAKISTANI FJcompanyofferingnutritious&superiorqualitytastingdrinkstoitsconsumers.
Mission:
“To be leadingproducerof fruit juice basedondedicationtonature, corporate &process hygienic,
dynamicleadership&commitmenttoourpartners& stakeholder.”
“To set worldclassstandardinthe juice industrythroughprovidingadiverse range of highqualityjuice
productsthat are prepared.”
Partner:
In thiscompanywe’re fourpartners.
M Waqar Tariq
ShayanAhmed
Ali Haider
Haris Ahmed
Investment:
Initial investmentis25 lac. Aftertime totime we’re increase thisamount.
Promotional:
We promotionourproductinthe marketare as follows.
 Magazine
 Social networkingsites
 Radio
 Internet
 Educational area

6. Slogan:
“The taste youneverforget.”
Packaging:
Productunitsare packedin8-layeradtetrapack brickaseptic.
Product review:
Our Productwouldbe available infollowingflavors:
 Mango
 Apple
 Orange
 Grapes
 Mix fruit
Brand name:
The name WhichWe’ve chosenforourproduct is“JAI Ho”.
Quality:
Highqualityassurance wouldbe ourfirstpriority.
Design:
“JAIHo” isa sweet, refreshingjuice withaneye catchingtetrapack.
Goals & strategies:
 Short-term goals:
Use the qualityof ourservice & advertisingtosoonbecome well-knowthroughoutConnersville.
 Long-term goals:
Expandthe businesstootherlocations.

7.  Strategy:
Work hard to have the best-tastingjuice,taste and services inLahore &surroundingarea.
Marketing strategy:
We will asmuchas I can to getmy businessname knownthroughout Connersville.We plantomake
flyerstoput oncars that have our’sbusinessname,logoandaddressonthem.

8. Analysis:
Current Market Situation:
JAIHo is a FJ productthat is goingto be introducedinthe domesticmarketof Lahore. We are focusing
to all levelsof generation. The kids, Youth, Old&overall families.
Objective’s:
Givenbelowisthe objectiveof ourcompany:
 To increase the 25 % of marketshare.
 To increase profits
 To face strongcompetitors i.e. Shezan&Nestle.

9. SWOT Analysis:
Strengths :
 Update technologyplant
 Hire experiencedstaff
 Pakistani made
 Expire date isabove 5 month
 Reasonable price
Weakness:
 Newinjuice Industry
 Small distributionnetwork
 Strongcompetitor
 No marketshare
 Limitedexperience of customers
Opportunities:
 Increase the distributionnetwork
 Acquiringthe newertechnology&techniques
 Market isverybig & attractive
Threats:
 Political instability
 Newentrance fromthe competitor’s
 So manycompetitor’s
 Retainingconsumer’s
 Developmentof plant

10. Our Competitor’s:
The JAI Ho juice isthe currentlyfacingthe listof competitor’s environment. Because the competitorof
JAIHo.
 Shezan
 Country
 Nestle

11. Market Segmentation:
Market segmentation isthe process dividingintodifferentsegment’s.
The followingvariable isthe marketsegmentation:
Geographic variables:
 By leveragingthe benefitsof liberalization&integrationof the market.
 Metropolitan cities’,majorcities’,townsof the state’s.
 Densityof area:Urban, semi-urban, Rural.
 Climate :Tropical
Demographic Variable:
 Age –all age group
 Gender-bothmale &female
 Familysize-doesn’tmatter
 Education-Doesn’tmatter
 Language-doesn’tmatter
Behavioral variable:
 Benefitsought
 Productusage rate
 Brand loyalty
 Profitability
 Income status
Psychographic Variable:
Personality No
Lifestyle Yes
Value Yes
Attitude Yes

12. Target Market:
We are dividedthe targetmarketintotwodifferenttypes.
Primary Market:
 Kids-fondof fruitjuice
 Teens-more experimental
 Youth-Experimental
 Workingpeople
 Housewives
 Elderlypeople
Secondary Market:
 Travel industry
 Airlines. Railways&Local transportsystem
 Recreational
 Movie Theaters,Malls, AmusementParks
 School, Colleges&universities etc
 Hotels, Restaurants, Barsetc

13. Marketing Mix:
 Product
 Price
 Promotional
 Place
Product:
 Productvariety
 Quality
 Design
 Features
 Brand name
 Packing
 Sizes
Price:
 List price
 Discounts
 Allowances
 Payments
 Creditsitems
Place:
 Channels
 Coverage
 Assortment
 Locations
 Inventory
 Transport
Promotion:
 Salespromotion
 Advertising
 Salesforce
 Publicrelation
 Directmarketing

14. Targeting:
Companywill targettofocus followingcustomers:
 Kids
 Youth
 Mature
 Youngsters
Quality:
Highquality assurance wouldbe ourfirst priority.Thiswouldbe ensuredby:
 Implementinghighqualitystandards
 Total qualitymanagement
 Acquisitionof the highqualityraw material
Qualities:
 Highqualityavailability
 Large range of flavors
 Standardized &attractive packing
 Available invariousweightspacking
Features:
Here are some featuresof ourproduct:
 Freshoriginal FJ
 Providesproteinsandmaterial
 Providesvitamins
 Beneficialforkidneys
 Excellentintaste
 Give freshness

15. Benefits:
Followingare the additional benefitswhichare offeredtothe customerstogive themvalue:
 Give 5 rappersandget one free juice pack
 Purchasestenjuice packand getone pack free
 If you purchasesa small create of juice thenyouparticipate:
 Samsungnote 5
 DVD system
 RS 5000
Current
Market
Market penetrationstrategy Productdevelopmentstrategy
New Market
Market strategydevelopment Diversificationstrategy

16. Budget Calculation:
Total investment=Rs.25,00,000
Total Productioninone Year= 10,000 Units

17. Budget Calculation
Market price 15
The cost of fruit 3
Electricity 2
Factory overhead 3
Miscellaneous 2
Retailer 2
Profit 3

18. Controls:
Thisis the main& last elementof the marketingplanningbyusingthiswe cancheck our product
standardby comparingitwithour standardsif there ismy problemarrive inmarketingplanthenitmust
be corrected.
Three main functionare performedunderthiselementof planningthatis:
 Measuring
 Comparing
 Correcting
Contingency Plan :
In case the productfailsinthe market, thenwe wouldcome upwith new taste that will targetyouths.
We’ll reposition ourproduct& some alterationwillbe made initscomposition. We’lluse the fixed
facilities thatwe alreadyhave.