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Marketing packanging beverage apple juice
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- 2. 2 Age Group Between15 to 40 Help in Defining Product and Build Market Position Taste Change According to Design of Product Influence of Advertising and Promotional Tools
- 3. 3 Consideration of LightColors Use of Cartoon Animations Use of Fruit Graphic Use of Attractive Word Font
- 4. 4 Use of Cansand Tetra Bags Provide Information Help in Attracting Target Market
- 5. 5 Use of EffectiveAdvertising and promotional Tools Free Trial Samples Use of Small Packaging Recruitment of Sales Persons
- 6. 6 Company Example ◦ Nestle ◦Tree Top Target Younger age group Provide fresh and pure juice Identify customer demand Satisfy customer need
- 7. 7 Use of differentcolors and graphics Information about product Attracting target customers easily Expend target market Strategy
- 8. 8 Coles, R. &Kirwan, M. J. (2011). Food and Beverage Packaging Technology. USA: John Wiley & Sons. Cresswell, L. (2004) Product Design Graphics with Materials Technology. UK: Heinemann. Landa, R. (2010). Graphic Design Solutions. USA: Cengage Learning. Olson, J. S. & Lopez, C. (2009). Build Your Beverage Empire. USA: Jorge Olson. The New York Time (2010). Sit Under the Apple Tree With Me, Juice Brand Asks. Retrieved 23 February 2012 from http://www.nytimes.com/2010/06/07/business/media/07adnewsletter1.html?pa .
Editor's Notes
- #3 Selection of target market is a critical factor for a company. The target market of company’s new beverage that is apple juice is more specific rather than other beverage drinks. In order to target customers, company will consider customers between 15 to 40 years age group. The selected target market for the company will be helpful in defining product and also helpful in creating effective market position. In the target market, customers are more attracted to try a new product in the market. Customers between age group of 15-22 change their tastes according to the new products and to the designing of the product in the market. Advertising and promotional tools also create great impact on this target market age group that attract more customers for the products. Most of the customers in this age group are highly influenced from company’s advertisements and promotional tools that attract this age group for the products (Olson & Lopez, 2009, p. 99).
- #4 Color and graphics plays an important role in influencing the purchase decisions of a customer in the market. In order to create effective packaging of beverage product, company will consider the light color such as white, light green, and yellow on bottle. It will be helpful for the company to attract children for the product. Light colors on bottle will also support company to improve packaging appearance. Company will also consider some animations on the bottle. It will be helpful for the company to make an attention of younger age group customers towards the product. Company will also consider the graphics of a green apple on the bottle. It will support company to demonstrate the pureness and freshness of apple juice to the customers. Company will also use italic word font on the bottle in order to attract more customers towards the designing of the product in the market (Landa, 2010, p. 284).
- #5 In order to create effective positioning of the product, company will consider different types of container and packs for the product. In this, to launch a new beverage in the market, company will consider aluminum cans. It will be helpful for the company to attract children in the market. In today’s market, cans are more effective packaging system that preserve the juice for more time. On the cans, company will also provide contents that are used by the company in making juice or beverage. In order to attract family, company will also consider tetra bags. It will be helpful for the company to describe all the contents of juice on the bags. With the support of this, customers can easily purchase product in the market. In tetra bags, company will use four sides to inform about the nutrient balance, ingredients and amount per serving in effective way. In tetra packaging, company will also provide the information about the level of carbohydrate, total fat, proteins, sodium, etc. to the customers (Coles & Kirwan, 2011).
- #6 In order to achieve high trail level, company will create an effective advertising of the product in the market. In this, company will consider the outdoor advertisements of the product. With the support of outdoor advertising, company will develop the customers understanding about new beverage in the market. It will also helpful for the company to motivate people to take trial of the product at initial stage. Company will also consider some promotional tools to attract customers towards the trial of the product in the market. In this, company will take consideration of free trial as a gift pack with the other products of the company. It will be helpful for the company to create effective trial taste for the target customers of new product. Company will also consider small packs of beverage for people in order to create higher trial level of product. For this, company will recruit sales persons that help in achieving high trial levels for the product (Coles & Kirwan, 2011).
- #7 In the market, there are various companies that produce same product for the customers. In this, Nestle and Tree Top companies are famous to provide fresh apple juice to the customers. Nestle target their customers according to the economy such as upper and middle class customers. Company also focuses on customers, who are aged between 25-35 years. It helps the company to maintain demand in the market and also support company to satisfy this age group people’s needs and demand of beverages. On the other hand, company such as Tree Top targets primary customers that include mothers and children. This target market helps the company to attract mothers as well as their children in the market. This target market also supports the company to identify future needs of juice in the market. With the help of this target market, company also provides fresh and pure apple juice that improves the efficiency of children in their work (The New York Times, 2010).
- #8 The design of this beverage product will be helpful for the company in marketing product. The design of this product includes the bright colors, attractive graphics, and slick design of bags and cans, which will support the marketing team to promote this product in the market. This design will also support marketing team because in this design, company provides all the information related to the product and its process of making product. It will be helpful for sales persons to introduce this product to the customers in effective manner. With the help of this information, marketing team will create effective detail description in front of the customers that will be helpful for marketing team to motivate customers to purchase product in the market. Beverage design will also be helpful for marketing team in order to expend target market strategy. Company includes various cartoon animations on bottle that help the marketing team to influence children for the product (Cresswell, 2004, p. 14).