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Mojo analysis
- 1. The use ofa freebie enticesthe readerin,inthe beliefthattheyare gettingsomethingextraoutof the magazine. The use of sub images showswhatis inthe magazine andhelpsto draw youin,as it increasesthe target audience. Thisis because people who are notinterestedin Kate Bush mayin fact be drawn inby the people inthe sub images The use of the light blue borderaround the writingcausesit to popout of the frontcover.As shown it instantlycatches your eye andmakes youwant to readon The use of the yellow phrasesbringsimmediate attentiontospecificpartsof the magazine.Forexample the use of the phrase ‘the only interview’causesthe readerto feel asif they have to readon as it’sthe onlychance they’ll getto readthis crucial interview. The way inwhichthe lady on the frontcover emergesoutof the magazine givesanedgy feel toit.Alsothe use of the dark backgroundthe lightnessof herface brings a huge amountof attentiontoherfacial features,andmakesitvery obviousthatit’sKate Bush The use of the famoustongue logoof the rollingstoneshasalsobeenused. Evenif people don’tknow the rolling stones,theirlogoisrecognised worldwide andmayencourage readers to readthe magazine. The constant changingof fontand style/colouronthe frontcovermakesyou feel asif the magazine hasgot a lot to give.It looksas if the trendof variationwill continue throughoutthe magazine,therefore giving sense of ithavingsomethingforeveryone The use of hookwordssuch as ‘NOW’,‘TRIUMPH’ and ‘ONLY’ pull the readerinand interactwiththem,making themwantto read on
- 2. The use ofmultiple imageshasacollage like effect,combining all the imagesso the readercan getan almostinstantgrasp of whatis containedwithinthe magazinewhile alsoshowingthe contrast of the topicsthat is inthe magazine The contrast of topicswithinthe magazine is alsoaddedto by the use of black and white comparedto the brightcoloursof specific imagesonthe contentspage On the section‘this month’scontributions’the use of imagesmake the readerlookdownand draw theminto readthe section.Imageshave probablybeenusedas simple paragraphscan oftenbecome lostonthe page and lack interest. Howeverthe use of images bringattentiontothe paragraphsas well as helpingtobreakthemup. The use of the brightred titlesontopof the black and white image causes the writingtopop out fromthe restof the page, as well asadd colourto the double page spreadto keepinterestinthe reader and make themwantto readon. image of the artiston the left der’sattentiontoit,therefore the keypart of the magazine and elybe basedaround. The use of the quote ‘I wishbehindclosedd readerwantto know what they’re talking a themin.The use of the quote is a source of to readon evenif they’re notinterestedin
- 3. The way inwhichthe man has beenplacedinthe foreground,infrontof the boldwriting,makesitlookas if he is above or more importantthananythingelse inthe article.Thisisalso addedto bythe sheersize of the image,thisfurtheradds to the importance. The layoutof the article seemstobe veryrandom, withlittle ornoorder to it. Alsothe fact that the man in the image isin hisunderwear adds more randomnesstothe article,andmakesthe audience wanttoknowwhat isgoingon and readthe article. The majorityof the article isinblackand white. Howevercertainwordsandphrasesthatseemto be of importance have beenputinred.Thisbrings immediate attentionitandalsomakesstickout fromthe page,catchingthe reader’seye. The use of the phrase ‘one-eyedgayjunkie Chopin’isinitself quite controversial,thismakes the article very readable, as people love toread aboutedgysubjects. The magazine the man is holdinghasbeen centralisedinthe article. Eventhoughit’snot the mostobviousthingshown, it doesseemtobe havinga great deal of importance.