This document summarizes key elements of movie trailers. It discusses how movie titles are used to imprint on audiences and leave an impression. Trailers are typically 2-3 minutes long to reveal enough without giving too much away. Most trailers are rated U or universal to attract a wide audience. The editing style depends on the genre, with fast pacing for action and slow for romance. Title screens may last 2 seconds to not distract from the trailer and may be animated for thrillers to startle or unnerve viewers.