Pixel Pictures, a subsidiary of Sony, will distribute the film. Pixel Pictures typically distributes films with budgets of around $7 million, similar to other major horror titles from studios like Lionsgate, Universal Pictures, and Warner Bros. These major studio distributors release films nationwide in many theaters, or with "saturation" releases, to reach the largest possible audiences. Choosing a major distributor will help the film appeal to mainstream viewers and have the best chance of profiting from the large funding provided by Sony.