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12 years a slave
This document provides information about the film 12 Years a Slave including its production, distribution, marketing, audience, and financial performance. It was produced independently but distributed by major studios. It won numerous awards including Academy Awards. It had a budget of $20 million and grossed over $178 million worldwide. Celebrities promoted the film on social media and talk shows which helped its marketing. It was also marketed through posters and trailers on YouTube and websites. The film appealed to broad audiences and was made available through various digital platforms for video on demand.
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12 years a slave
- 1. 1 12 Years aSlave Case Studies Co Production (produced by independent companies but marketed and distributed by conglomerates
- 3. 3 Awards Academy Award forBest Picture, Academy Award for Best Actress in a Supporting Role, Golden Globe Award for Best Motion Picture – Drama, BAFTA Award for Best Film, Academy Award for Best Writing Adapted Screenplay, Screen Actors Guild Award for Outstanding Performance by a Female Actor in a Supporting Role, BET Award for Best Movie, BAFTA Award for Best Actor in a Leading Role, Independent Spirit Award for Best Feature, NAACP Image Award for Outstanding Motion Picture, Producers Guild of America Award for Best Theatrical Motion Picture, Independent Spirit Award for Best Supporting Female, Independent Spirit Award for Best Director, BET Award for Best Actress, NAACP Image Award for Outstanding Supporting Actress in a Motion Picture, Independent Spirit Award for Best Screenplay, BET Award for Best Actor, Independent Spirit Award for Best Cinematography, BFCA Critics' Choice Award for Best Adapted Screenplay, Broadcast Film Critics Association Award for Best Film, AACTA International Award for Best Supporting Actor, Satellite Award for Best Director, AACTA International Award for Best Actor, NAACP Image Award for Outstanding Directing in a Motion Picture, Broadcast Film Critics Association Award for Best Supporting Actress, Satellite Award for Best Motion Picture, NAACP Image Award for Outstanding Writing in a Motion Picture, Costume Designers Guild Award for Best Costume Design - Period Film, Empire Award for Best Supporting Actor, New York Film Critics Circle Award for Best Director
- 4. Film Industry Finance Budget -$20,000,000 (estimated) Opening Weekend $923,715 (USA) (20 October 2013) (19 Screens) £2,511,349 (UK) (12 January 2014) (207 Screens) Weekend gross $270,760 (USA) (12 January 2014) (114 Screens) $4,604,706 (USA) (17 November 2013) (1,411 Screens) Gross $178,413,838 (Worldwide) (5 May 2014) $56,667,870 (USA) (2 May 2014) $121,745,968 (Non-USA) (5 May 2014) $33,011,149(UK)(2014) – See next slide -> http://www.imdb.com/title/t t2024544/business? ref_=tt_dt_bus
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- 6. Film Industry Production andDistribution • Production Institutions • Regency Enterprises (USA) (presents) • River Road Entertainment (presents) • Plan B Entertainment (as Plan B)- founded by Brad Pitt in 2002 • New Regency Pictures (as New Regency) • Film4 (in association with) • Distribution Institutions • Twentieth Century Fox Film Corporation (2013) (World-wide) (all media)- one of ‘the big six’ - Warner Bros. Pictures Walt Disney Pictures Universal Pictures Columbia Pictures 20th Century Fox Paramount Pictures • Entertainment One (2014) (UK) (theatrical) • Fox Searchlight Pictures (2013) (USA) (theatrical) • Entertainment One (2014) (UK) (Blu-ray) (DVD) • 20th Century Fox Home Entertainment (2014) (USA) (Blu-ray) (DVD)
- 7. Film industry Marketing Connections • 12Years a Slave received support by celebrities such as Kanye West and Sean Combs. They had featured in podcasts in which they promoted the film. Midnight Screenings: Thor: The Dark World/12 Years a Slave (2013) The Tonight Show - Starring Jimmy Fallon (2014) 12 Days a Stripper (2014) - A short film spoof of the original film
- 8. Film industry Marketing Competitions- belowthe line 1. 2. 3.
- 9. Film Industry Marketing Facebook Twitter Social media-below the line
- 10. Film industry Marketing Posters- (abovethe line) Italian poster controversy The poster had a huge controversy in Italy, as it promoted the film's white co-stars (Brad Pitt for example – appeared in the last 20 minutes of the film) over black leading role Chiwetel Ejiofor. Resonation – ‘It’s time’ This poster was a major choice to feature in newspaper and television ads. It showcases an emotional close- up of star Chiwetel Ejiofor as the man forced into slavery with the words ‘It’s Time’. The interpretation is ambiguous though intends to resonate and promote the truth about slavery.
- 11. Film industry Video sharing- Trailer Trailer from FoxSearchlight – 2,689,207 views in which was published 3 months before US release in October 18, 2013 (USA) Mobile makes up almost 40% of YouTube's global watch time. YouTube is localised in 61 countries 80% of YouTube traffic comes from outside the US
- 12. The Film audience Videosharing- Reviews Jeremy Jahns – Youtuber 12 years a slave 257,173 views 650,547 subscribers
- 13. The Film audience Reviews– Websites
- 14. 14 Stars as away of selling a film to the audience. Lupita Nyong'o Michael Fassbender Chiwetel Ejiofor Brad Pitt Benedict Cumberbatch Use of social media by the ‘stars’. Do they help promote a film?
- 15. 15 • What Genres(Types) of film are most popular amongst audiences (2013- 2014)? • Genre is key to producers so that they are aware from the start of creating a film by preventing it from losing its focus so that supply and demand can be more effective in attracting more viewers The interrelationship between Institutions and Audiences:
- 16. Media convergence • VOD{VIDEO ON DEMAND} – 25% of Internet users aged 12+ have streamed or downloaded a Film, 12 Years a slave was made available n a range of platforms eg iTunes BT vision Amazon Prime Compatible devices: PC or Laptop Video Game Consoles- Wii, PLaystation,xbox Set Top Boxes- Amazon Fire TV Smart TVs- Samsung, Sony, LG Blue-ray Players- Samsung, Sony, LG Tablets- Kindle Fire, ipad Mobiles- iPhone, Amazon Fire Phone, Android mobiles Content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Subscribers pay $99 per year for free shipping plus access to the video and music. - 10 million members (2013) - Business insider 800,000 subscribers (2013)- KIT GURU standard definition version will set you back $14.99. For the high definition version, you pay $19.99. iTunes' high-definition version has a 1280x720 resolution, as compared to the higher 1920x1080 resolution of Blu-ray. They have made a partnership with NETFLIX (Nov 2014)
- 17. 17 Media convergence• 56%of the 25% of Internet users have streamed or downloaded a Film, represents Free downloading. PutLocker Piratebay Survey Bay - comments