Recommended
More Related Content
Similar to Presentation slide deck example for portfolio
Similar to Presentation slide deck example for portfolio (20)
Recently uploaded
Recently uploaded (20)
Presentation slide deck example for portfolio
- 1. Social Media Performance Exit Report May ‘23 - May ‘24 Presented by Kaylee Chang Date: April 30th, 2024
- 2. Contents 01 Performance Metrics 02 Social Media Strategies 03 Conclusion Social Media Audience Instagram Insights Best Performing Posts and Stories Successful Campaigns and Performance Key Takeaways
- 4. Male 56.2% Female 43.8% Followers: 5,886 Age Gender 18-24 years old 25-34 years old 27.8% 58.6% 11% Minimal change in gender distribution -.6% target age demographic Instagram Audience
- 5. Male 54.5% Female 45.5% Followers: 3,391 Age Gender 18-24 years old 25-34 years old 2.3% 64.6% -1.4% Minimal change in gender distribution 35-44 age demographic increased Facebook Audience
- 7. 235% 47% 258% Instagram Insights Post Reach Story Reach Engagement Rate Avg Comments 3 Avg Likes 100 79% 200%
- 8. Best Performing Instagram Posts 355 Likes 4 Comments 2908 Reach 332 Likes 0 Comments 3023 Reach 328 Likes 143 Comments 3402 Reach 609 Likes 1 Comments 5626 Reach 320 Likes 0 Comments 2457 Reach
- 9. Best Performing Instagram Stories 1573 Reach 80% Completion Rate 1526 Reach 95% Completion Rate 1493 Reach 97% Completion Rate 1659 Reach 88% Completion Rate 1458 Reach 97% Completion Rate
- 11. Successful Campaigns Day In The Life Staff Reels Organized and filmed a series of 5 reels that follows student staff of various departments to show a day in their life. This aims to promote employment at UREC and make our brand voice more personable.
- 12. Successful Campaigns Day In The Life Staff Reels Avg Engagement Rate Campaign Engagement Rate 0 1 2 3 4 5 6 7 Engagement Rate Avg Comments 6 Avg Likes 147
- 13. Successful Campaigns Back to School Countdown Took photos of patrons working out and reposted photos from last semester’s events to create a series of 5 carousel posts that count down until the first day of school. By counting down the days and including throwback pictures, hype around the upcoming semester is generated.
- 14. Successful Campaigns Back to School Countdown Avg Engagement Rate Campaign Engagement Rate 0 1 2 3 4 5 6 Engagement Rate Avg Comments 1 Avg Likes 126
- 15. Successful Campaigns Gym Pics Reposting gym selfies sent by patrons is an authentic way to build brand loyalty and social proof. Moreover, they serve as a form of motivation for existing gym- goers and potential patrons.
- 16. Successful Campaigns Gym Pics Avg Engagement Rate Campaign Engagement Rate 0 2 4 6 8 10 Engagement Rate Avg Comments 6 Avg Likes 320
- 18. Key Takeaways # 1 UREC’s audience is interested to see the perspectives of other students. This can be seen from the results of the DITL campaign and Instagram takeovers. # 2 Highlight the achievements of student athletes and those going to the gym. # 3 In-feed carousel posts and video stories receive the most engagement while reels receive more reach.