The document summarizes a social psychology comic strip about not judging books by their covers. It describes how the shopkeeper wrongly stereotyped a customer with tattoos as a gangster based on his appearance. It also describes how a woman rejected the customer due to her first impression of him not being handsome, and how the beggar assumed based on a false consensus effect that no one would help him, but the customer later proved him wrong by giving him food. The concepts of diffusion of responsibility, stereotyping, affective forecasting, first impressions, and false consensus effect are analyzed in the comic.

1. Social Psychology Comic Strip
Never Judge A Book By Its Cover
Group member
Foong Wing Hoe 0320085
Chia Ly Vier 0320142
Kiraly Renaud 0320322
Pang Kai Yun 0319802
Charel Fernando 0320106

3. THE STORYLINE

4. The story begins in a busy street where thousands of people walk around
and nobody looks or cares about the beggar beside the street.

5. A guy wearing a gold necklace with tattoos on both arms went into a
coffee shop. The shopkeeper immediately thinks that he is a gangster
based on his appearance.

6. The shopkeeper is shocked by the gangster looking guy and he thought
that the guy might rob him with a gun but he just ordered a cup of latte.

7. An hour later, a beautiful lady came in and bought a cup of coffee. The guy
approaches him but he was rejected by the lady because she thinks that
he’s not handsome and disrespectful.

8. The guy went out from the shop and approached the beggar. He gave food
to the beggar and the beggar was shocked because he thought that
nobody is going to help him.

9. CONCEPT 1: DIFFUSION RESPONSIBILITY
This process occurs when a bystander does not take action to help
because other persons share the responsibility for intervening.
In the comic, the action of people passing by the beggar beside the street
portrays diffusion responsibility as they tend to think that others share
the responsibility to help him, so they tend to think that others will help
him even if I do not help.

10. CONCEPT 2: STEREOTYPE
A type of schema in which we apply generalized information to an
individual based on the group to which he or she belongs.
In the comic, the shopkeeper experience stereotype as he categorize the
guy as a gangster based on his physical appearance. He thinks that
everyone with tattoo is considered as unfriendly and is involved in illegal
activities.

11. CONCEPT 3: AFFECTIVE FORECASTING
The process of predicting (often inaccurate ones) the impact
future events will have on our overall emotional state.
In the comic, the shopkeeper experience affective forecasting as he
predicts the gangster looking guy is going to rob him with a gun
which is inaccurate because he is just another normal customer.

12. CONCEPT 4: FIRST IMPRESSION
The event when one person first encounters another person and
forms a mental image of that person.
In the comic, we can see that the lady rejected the guy immediately due
to her first impression towards him because she thinks that he’s not
handsome at all.

13. CONCEPT 5: FALSE CONSENSUS EFFECT
A phenomenon that causes individuals to assume that
everyone shares the same opinion as they do.
In the comic, the beggar utilises false consensus effect which he assumes
that everyone will think as he do -- nobody will help him. He was wrong
because there is still kind soul who will help a beggar without any reason.

14. CONCLUSION
In the comic, a total of 5 concept is incorporated:
DIFFUSION RESPONSIBILITY
STEREOTYPE
AFFECTIVE FORECASTING
FIRST IMPRESSION
FALSE CONSENSUS EFFECT

15. Thank You !