This document provides an overview and analysis of Apple's Search Ads program for the App Store in May 2017. It discusses the growth in monitored apps and keywords, categories and countries of campaigning apps, popular keywords and competitive landscape. Games, Education and Utilities apps accounted for most campaigning apps. Most apps campaigned fewer than 50 keywords successfully. The top bidding spots received over half the traffic, while spots below 12 received under 2% each.
Singapore Facebook Performance Report - February 2014 Lucio Ribeiro
Understand the strategies and tactics behind some of Singapore's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/singapore-facebook-performance-report
Apple Consumer Survey: 4-inch iPhone and Apple Watch, March 2016Branding Brand
In March 2016, Apple is expected to announce a new model of iPhone that goes back to the smaller 4-inch screen of previous generations. Many current iPhone users are less than excited.
In a recent survey, 78% said they would not consider switching to this new 4-inch iPhone.
In addition to the smaller screen size, the new device will also miss out on the much-hyped 3D Touch.
For a company that’s so strongly identified with innovation, consumers may feel let down by a device that offers no new capabilities, but still comes with a hefty price tag.
To learn more, visit brandingbrand.com/apple and watch for more Apple keynote coverage.
Half of 1,000 iPhone users say they will trade up to the next iPhone, which is expected to go on sale following Apple Inc.’s Special Event on September 7.
ASO Guide 2020 - App Store Optimization Manual by PICKASO & thetoolPICKASO App Marketing
Welcome to the ASO guide by PICKASO & TheTool (2020 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and the Conversion Rate to download.
With our guide, you will learn all you need to get the best results for your mobile business.
CONTENTS OF THE 2020 ASO GUIDE:
- Introduction
- News 2019
- ASO Factors
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- Checklist
At PICKASO / TheTool we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2020 ASO guide and find it helpful.
Singapore Facebook Performance Report - February 2014 Lucio Ribeiro
Understand the strategies and tactics behind some of Singapore's most successful Facebook brand pages. Download the full report here: http://socialpulse.co/singapore-facebook-performance-report
Apple Consumer Survey: 4-inch iPhone and Apple Watch, March 2016Branding Brand
In March 2016, Apple is expected to announce a new model of iPhone that goes back to the smaller 4-inch screen of previous generations. Many current iPhone users are less than excited.
In a recent survey, 78% said they would not consider switching to this new 4-inch iPhone.
In addition to the smaller screen size, the new device will also miss out on the much-hyped 3D Touch.
For a company that’s so strongly identified with innovation, consumers may feel let down by a device that offers no new capabilities, but still comes with a hefty price tag.
To learn more, visit brandingbrand.com/apple and watch for more Apple keynote coverage.
Half of 1,000 iPhone users say they will trade up to the next iPhone, which is expected to go on sale following Apple Inc.’s Special Event on September 7.
ASO Guide 2020 - App Store Optimization Manual by PICKASO & thetoolPICKASO App Marketing
Welcome to the ASO guide by PICKASO & TheTool (2020 edition)
ASO (App Store Optimization) is the optimization process of a mobile app or game with the aim to maximize visibility in the app stores and the Conversion Rate to download.
With our guide, you will learn all you need to get the best results for your mobile business.
CONTENTS OF THE 2020 ASO GUIDE:
- Introduction
- News 2019
- ASO Factors
- Traffic sources
- ASO & UA (User Acquisition)
- SEO for apps
- Checklist
At PICKASO / TheTool we believe ASO is the base of any App Marketing strategy. Aren't you taking care of the ASO of your app yet?
We hope you enjoy our 2020 ASO guide and find it helpful.
Strong growth - Magazine & Newspaper Apps in German App StoresDSP-Partners
English version
In 2013, German publishers put "the pedal to the metal" and published a record-high of new Smartphone and Tablet Apps across all mobile platforms (iOS, Android, WinPh, Blackberry). Their focus was on two categories that play well with their publishing roots: (a) News & Weather (b) Entertainment.
-> Learn more about DSP-Partners publications on Smartphone-Apps at: http://bit.ly/DSP-Apps
-> Learn more about DSP-Partners publications on the Media-industry at: http://bit.ly/DSP-Media
Deutsche Version
Im Jahr 2013 haben die deutschen Zeitungs- und Zeitschriftenverleger eine Vielzahl von neuen Apps in den AppStores von Apple, Google, Microsoft und Blackberry platziert. Der Schwerpunkt der Neuveröffentlichungen lag auf dem Betriebssystem iOS und auf den Kategorien „Nachrichten & Wetter“ sowie „Unterhaltung & Lifestyle“.
-> Weitere Publikationen von DSP-Partners zu Smartphone-Apps unter: http://bit.ly/DSP-Apps
-> Weitere Publikationen von DSP-Partners zu Medien (Zeitungen/Zeitschriften) unter: http://bit.ly/DSP-Media
In this Slideshare presentation, our CEO Ian Sefferman (@iseff) discusses how to use competitive intelligence to drive more downloads for your mobile application. App store optimization is a critical part of driving organic downloads, and competitive intelligence is a big part of improving your ASO.
Although everything he talks about can be done manually, he also references tools which you can use to expedite the process. The tools can be found here:
http://www. mobiledevhq.com
India Smartphone User's Insights: Calls, 3G, Wifi, App Usage Data 2016Deepak Abbot
Get to know the usage pattern of Indian smartphone users. Get insights on their calls, 3G, wifi, App usage data. This data is based on 750k users' data collected by smartapp
Develop a grocery delivery app like big basketThe NineHertz
On-demand grocery delivery apps are the new trend in this technological world with the extended use of smartphones across the world. It ends up the need of you standing in a long queue at the grocery store and wasting your valuable time. You can purchase required household products at reasonable pricing from anywhere anytime with numerous payment options. And get delivery at your doorsteps.
Priori Data State of the (App) Union - July 2015Patrick Kane
From the Priori Data "How to Conquer the App Store" Meetup Event, held July 23rd, 2015 in Berlin.
Presentation contains detailed data and statistics around app store downloads, revenue, and Top Chart ranks.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Livre blanc : Comment les développeurs monétisent et marketent leurs applications. Découvrez mon analyse en ligne sur mon blog http://marketing-webmobile.fr/
ASO Audit with yellowHEAD - How to Rank at the TopPinar Guler
We had a great ASO Audit webinar with yellowHEAD. See how a leading ASO Agency is conducting ASO audit for 2 different apps. Watch the recording of the webinar here: https://bit.ly/aso-audit-recording
App Marketing expert at Yodel Mobile explains how to optimise your app for success in the app store and provide top tips on how to drive more downloads.
Use App Store Optimisation to increase your mobile profitsLeadmill
Why is App Store Optimisation crucial for every business working with App marketing and what are the most crucial keys to higher rankings within Google Play and App Store?
The presentation was created as a part of our key note during App Day 2015
App Annie: The State of the App Economy in 2017krystinedinh
App Annie shares the company's annual Retrospective Report. The report uncovers major mobile market trends and industry shifts they are seeing globally.
Strong growth - Magazine & Newspaper Apps in German App StoresDSP-Partners
English version
In 2013, German publishers put "the pedal to the metal" and published a record-high of new Smartphone and Tablet Apps across all mobile platforms (iOS, Android, WinPh, Blackberry). Their focus was on two categories that play well with their publishing roots: (a) News & Weather (b) Entertainment.
-> Learn more about DSP-Partners publications on Smartphone-Apps at: http://bit.ly/DSP-Apps
-> Learn more about DSP-Partners publications on the Media-industry at: http://bit.ly/DSP-Media
Deutsche Version
Im Jahr 2013 haben die deutschen Zeitungs- und Zeitschriftenverleger eine Vielzahl von neuen Apps in den AppStores von Apple, Google, Microsoft und Blackberry platziert. Der Schwerpunkt der Neuveröffentlichungen lag auf dem Betriebssystem iOS und auf den Kategorien „Nachrichten & Wetter“ sowie „Unterhaltung & Lifestyle“.
-> Weitere Publikationen von DSP-Partners zu Smartphone-Apps unter: http://bit.ly/DSP-Apps
-> Weitere Publikationen von DSP-Partners zu Medien (Zeitungen/Zeitschriften) unter: http://bit.ly/DSP-Media
In this Slideshare presentation, our CEO Ian Sefferman (@iseff) discusses how to use competitive intelligence to drive more downloads for your mobile application. App store optimization is a critical part of driving organic downloads, and competitive intelligence is a big part of improving your ASO.
Although everything he talks about can be done manually, he also references tools which you can use to expedite the process. The tools can be found here:
http://www. mobiledevhq.com
India Smartphone User's Insights: Calls, 3G, Wifi, App Usage Data 2016Deepak Abbot
Get to know the usage pattern of Indian smartphone users. Get insights on their calls, 3G, wifi, App usage data. This data is based on 750k users' data collected by smartapp
Develop a grocery delivery app like big basketThe NineHertz
On-demand grocery delivery apps are the new trend in this technological world with the extended use of smartphones across the world. It ends up the need of you standing in a long queue at the grocery store and wasting your valuable time. You can purchase required household products at reasonable pricing from anywhere anytime with numerous payment options. And get delivery at your doorsteps.
Priori Data State of the (App) Union - July 2015Patrick Kane
From the Priori Data "How to Conquer the App Store" Meetup Event, held July 23rd, 2015 in Berlin.
Presentation contains detailed data and statistics around app store downloads, revenue, and Top Chart ranks.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
In our annual end-of-year retrospective report, App Annie sheds light on the key indicators of a booming app economy and explores the most important market trends of the last year.
With 2017 officially behind us, it’s time to take stock of the year that was for the app economy - and what a year it was. Today, we’re excited to release the App Annie 2017 Retrospective Report, our annual deep dive into the numbers and trends that defined the year.As always, the report is a balance between top level takeaways and in-depth data analysis about the booming app economy, delving into everything from the top regional markets to monetization trends within particular categories.
Livre blanc : Comment les développeurs monétisent et marketent leurs applications. Découvrez mon analyse en ligne sur mon blog http://marketing-webmobile.fr/
ASO Audit with yellowHEAD - How to Rank at the TopPinar Guler
We had a great ASO Audit webinar with yellowHEAD. See how a leading ASO Agency is conducting ASO audit for 2 different apps. Watch the recording of the webinar here: https://bit.ly/aso-audit-recording
App Marketing expert at Yodel Mobile explains how to optimise your app for success in the app store and provide top tips on how to drive more downloads.
Use App Store Optimisation to increase your mobile profitsLeadmill
Why is App Store Optimisation crucial for every business working with App marketing and what are the most crucial keys to higher rankings within Google Play and App Store?
The presentation was created as a part of our key note during App Day 2015
App Annie: The State of the App Economy in 2017krystinedinh
App Annie shares the company's annual Retrospective Report. The report uncovers major mobile market trends and industry shifts they are seeing globally.
eMarketer webinar: Mobile App Marketing—Acquiring and Retaining Quality Users...eMarketer
Mobile users are spending more time than ever with mobile apps—however, there are millions of apps to choose from, and users only stay engaged with a few of them. Topics in this webinar include: How many US mobile users regularly buy and use apps; The best types of ads for acquiring new users and keeping them engaged; How much marketers spend on app install ads; How long users stay engaged with different types of apps.
Los datos no engañan: las empresas de retail cada vez apuestan más por el canal móvil mediante la creación de apps, pero ¿basta con tener una app? Definitivamente, no. Para triunfar es necesario además promocionarla. Ahí es donde entra en juego el app marketing y las técnicas ASO.
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
Priori Data - App Market Trends & 2016 OutlookPatrick Kane
A presentation I gave at App Promotion Summit Berlin in December, 2015 recapping key trends from 2015 in the mobile app stores and providing an outlook on major shifts by Google and Apple that will change the structure of the app stores in 2016.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
2. May 2017 AppBi Report -Apple Search Ads
Market Overview of Search Ads
Campaigned Keywords in America
Campaigned Apps in America
Display Form and Flow Rate of Search Ads
CONTENTS
Real Cases
3. May 2017 AppBi Report -Apple Search Ads
Market Overview of Search Ads
PART
ONE
4. May 2017 AppBi Report -Apple Search Ads
04/2016
A secret team built in Apple to explore the
reform plans of App Store. The plans included
that Apple will charge the app developers,
which meant adding bidding rank to App Store.
The iAd team also participated in the project.
09/29/2016
Apple officially launched the App Store Search
Ads in America.
04/25/2017
Search Ads services are available in the UK,
Australia and the New Zealand
05/03/2017
The iTunes added two new items including
Sources and Metrics.
1. Development of Search Ads
5. May 2017 AppBi Report -Apple Search Ads
2.Current Situation of Search Ads
182 million
Monitoring APPs
164 million
Monitoring Keywords
↑12%
Compared with April
45,830
Campaigned Keywords
A
d
AppBi had monitored 1.82 million Apps and 1.64 million keywords (which increased by 23%
compared with April) in America, and among them, there were 1.06 million English keywords.
According to the statistics of AppBi, in May of 2017, there were 6,690 Apps in America that
participated in the campaigns of Search Ads, accounting for 3.7‰ of the iOS Apps of America.
It had raised 12% compared with April. The campaigned keywords were 45,830, making 4.3%
of AppBi English lexicon in America.
6. May 2017 AppBi Report -Apple Search Ads
PART
TWO
Campaigned Apps in America
7. May 2017 AppBi Report -Apple Search Ads
1. Number of Campaigned Apps
April
Number of Campaigned
Apps in Search Ads
5,979
6,690
4,395
March
Number of Campaigned
Apps in Search Ads
May
Number of Campaigned
Apps in Search Ads
In May of 2017, there were 6,690 Apps in America that participated in the campaigns of
Search Ads, accounting for 3.7‰ of the iOS Apps of America.
8. May 2017 AppBi Report -Apple Search Ads
2.Categories of Campaigned Apps
In the view of the categories of campaigned Apps, in May 2017, Games, Education and
Utilities respectively accounted for 23%, 10% and 6% of all campaigned Apps.
23%
10%
6% 5% 5%
5% 4%
5%
5%
4% 4%
3% 3%
3%
2% 2%
10. May 2017 AppBi Report -Apple Search Ads
4. Top 10 Apps with Most Keywords
11. May 2017 AppBi Report -Apple Search Ads
Campaigned Keywords in America
PART
THREE
12. May 2017 AppBi Report -Apple Search Ads
1. Proportion of Campaigned Keywords
Non-Campaigned
Keywords
Campaigned
Keywords
12% 88%
AppBi monitored 51,900 valid keywords with more than 20 search popularity, and 45,830 keywords
were campaigned successfully, accounting for 88% of all valid keywords. Each App averagely
campaigned 7 keywords successfully.
13. May 2017 AppBi Report -Apple Search Ads
2. Campaigned Keywords of Different search popularity
The keywords' search popularity of App Store directly influence the impressions of Ads. Therefore,
the Ads with higher popular keywords cover more.
61-70
51-60
41-50
31-40
21-30
81-90
71-80
91-1000
PopularityNon-Campaigned Keywords Campaigned Keywords
3
0 21
5 91
23 519
90 1685
386 5293
1541 13012
4025 25206
14. May 2017 AppBi Report -Apple Search Ads
3.Ads Saturation of Keywords
As AppBi monitored, Apps with same keywords will show their Ads by turns. Over 60% of the
keywords have more than 10 Apps bided successfully. It means that the competition between
effective keywords is fairly fierce.
11897
6238
11430
12582
3435
235 9 2 1
0
2000
4000
6000
8000
10000
12000
14000
<5 6-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80
Number of Campaigned Keywords
15. May 2017 AppBi Report -Apple Search Ads
4. Number of Campaigned Keywords
> 5 0 0
165 80 36 57481600
Number of Campaigned Keywords
For most Apps, successfully
campaigned keywords were less
than 50, and these Apps
accounted for 66% of all
campaigned ones. Only 57 Apps
campaigned successfully with over
500 keywords.
·WHY?
Most Apps are short of keywords
or it is hard for advertisers to find
available keywords for Search Ads.
2785
4 0 0 - 5 0 0< 5 0 3 0 0 - 4 0 02 0 0 - 3 0 01 0 0 - 2 0 05 0 - 1 0 0
16. May 2017 AppBi Report -Apple Search Ads
5. Top 10 Popular Keywords and Number of Campaigned Apps
17. May 2017 AppBi Report -Apple Search Ads
6. Top 10 Competitive Keywords and Number of Campaigned Apps
18. May 2017 AppBi Report -Apple Search Ads
Display Form and Flow Rate of
Search Ads
PART
FOUR
19. May 2017 AppBi Report -Apple Search Ads
1. Distribution of Display Form
Icon with Screenshots
When releasing an App, if a
video has been uploaded, it will
firstly show the video. And it will
show only 1 horizontal
screenshot and 3 vertical ones.
But the size is smaller than the
non-campaigned ones. The
whole size will not be bigger
than 1/2 of screen.
Icon with Text Description
The text description only shows
the first two lines written when
releasing. It is mainly to release
the space of screen and have
less influence to normal search
ads.
45%
55%
As AppBi monitored, among the campaigns, 55% of them shows as Icon + Text Description. And
45% shows as Icon + Screenshot/Video. The later has more conversions.
Form of Vertical ScreenshotsForm of Horizontal ScreenshotForm of Video
Form of Text Description
20. May 2017 AppBi Report -Apple Search Ads
2. Bidding Rank and Flow Rate of Search Ads
35%
20%
7%
20%
Flow Rate of Search Ads
On the basis of the statistics of AppBi,
the rank of bidding coefficient has a
direct effect on the flow rate.
The no.1 and no.2 account for 55%.
Between no.3-no.6, each accounts for
6-7%.
Between no.7-no.11, each accounts for
2-5%.
Between no.12-no15, each accounts for
about 1%.
Bidding Coefficient = Relevancy * Bid
We need to improve the relevancy and
bids to rank high.
Occupying most
flow rate
The NO.1
7%
7%
6%
Others
21. May 2017 AppBi Report -Apple Search Ads
Real Cases
PART
FIVE
22. May 2017 AppBi Report -Apple Search Ads
1.Games
TTR
40.17%
$0.22
CR
5.11%
Clash Royale
By Supercell
Number of Core Keywords 630
Spend Impressions Taps Conversions Avg CPT Avg CPA
$10000 875968 44798 17996 $0.22 $0.56
Average Day Data
0
1000
2000
3000
4000
5000
6000
Taps Conversions
CPA
CPT
$0.56
23. May 2017 AppBi Report -Apple Search Ads
2.Utilities
TTR
25.30%
$0.17
CR
3.65%
Camera360 - Selfie Filter Camera, Photo Editor
PinGuo Inc.
Number of Core Keywords 576
Spend Impressions Taps Conversions Avg CPT Avg CPA
$10000 1641253 59980 15177 0.17 0.66
Average Day Data
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
Taps Conversions
CPA
CPT
$0.66
