This document provides information about marketing mobile apps to become the number one app. It discusses the current Android app ecosystem statistics. Some key points include:
- Over 75% of Android apps are free while 25% are paid.
- Organic discovery on Google Play is primarily through search, not rank. Proper keywords in the app title and description can increase search rank.
- Long term advertising campaigns across multiple networks are recommended to acquire loyal users and increase rank over time.
- Google Play insights and attribution data can provide valuable marketing intelligence on what traffic sources are delivering loyal users.
The document then provides tips on search optimization, testing app presentation, and monetization strategies like free apps with
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
An insight into i phone user behaviour within the app store surikate_gfkMozoo
- The average iPhone user in the UK visits the App Store 5.8 times per week, spending an average of 11.5 minutes per visit.
- Peak App Store hours are between 6-9pm daily, with over 2 million visitors during this time.
- Younger users and those in London are most likely to visit the App Store frequently.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Mobile Monday Silicon Valley App Store Secrets Increasing Sales Feb 8 2010mario tapia
The document discusses several strategies for increasing app downloads and sales in the App Store, including:
1) Using advertising through platforms like AdMob to get higher rankings and drive more downloads. Case studies show advertising can significantly boost rankings.
2) Encouraging social sharing and discovery features to increase visibility and engagement with the app.
3) Partnering with other apps and platforms to cross-promote and acquire new users through recommendation engines.
More than 6 million apps have been published on the app store and Play Store. Almost 2/3 of them do not generate more than 100 installs. The reality of the mobile app market can be pure chaos! And here comes… App Store Optimization! Join us and learn how to optimize your mobile app as to be searchable, improve your conversation rate of downloads and in-app purchases.
How Have Apps Changed the Mobile Content Ecosystem?Praveen Rajan
Apps have positively changed the mobile content ecosystem in 3 key ways:
1. Apps have increased stickiness and mobile internet usage through favorites that customers use regularly.
2. The iPhone App Store has become the benchmark, with iPhone users downloading many more apps than other smartphone owners.
3. There is an opportunity for smart partnerships, as network operators are unlikely to build many branded apps themselves but can leverage and market existing popular apps.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
Ten simple rules that anyone planning on launching a mobile app needs to follow.
Crafted from several years of blood, sweat and tears in marketing apps, in this presentation we share key statistics on the app industry and the real chance of successfully launching a mobile app.
The ten commandments are based on industry best-practice insight, can be followed by anyone - from a bedroom coder to established big-name publishers.
An insight into i phone user behaviour within the app store surikate_gfkMozoo
- The average iPhone user in the UK visits the App Store 5.8 times per week, spending an average of 11.5 minutes per visit.
- Peak App Store hours are between 6-9pm daily, with over 2 million visitors during this time.
- Younger users and those in London are most likely to visit the App Store frequently.
Webinar by AppN2O & OpenXcell: Understanding the basics of Mobile App MarketingJayneel Patel
The webinar was hosted by AppN2O in collaboration with OpenXcell Technolabs. Mr. Jayneel Patel (CEO & MD of OpenXcell & AppN2O) was the panelist for the webinar & the webinar was hosted and presented by Mr. Vinod Sanadhya (Marketing Manager with OpenXcell & AppN2O).
The Webinar was focused on the 5 W's of App Marketing
Why App Marketing?
What we need to start app marketing?
How to do app marketing?
When we should introduce app marketing?
Where should be the focus for better results?
Mobile Monday Silicon Valley App Store Secrets Increasing Sales Feb 8 2010mario tapia
The document discusses several strategies for increasing app downloads and sales in the App Store, including:
1) Using advertising through platforms like AdMob to get higher rankings and drive more downloads. Case studies show advertising can significantly boost rankings.
2) Encouraging social sharing and discovery features to increase visibility and engagement with the app.
3) Partnering with other apps and platforms to cross-promote and acquire new users through recommendation engines.
More than 6 million apps have been published on the app store and Play Store. Almost 2/3 of them do not generate more than 100 installs. The reality of the mobile app market can be pure chaos! And here comes… App Store Optimization! Join us and learn how to optimize your mobile app as to be searchable, improve your conversation rate of downloads and in-app purchases.
How Have Apps Changed the Mobile Content Ecosystem?Praveen Rajan
Apps have positively changed the mobile content ecosystem in 3 key ways:
1. Apps have increased stickiness and mobile internet usage through favorites that customers use regularly.
2. The iPhone App Store has become the benchmark, with iPhone users downloading many more apps than other smartphone owners.
3. There is an opportunity for smart partnerships, as network operators are unlikely to build many branded apps themselves but can leverage and market existing popular apps.
1) The document analyzes marketing strategies for iPhone applications based on a case study of two public transportation apps called RATP Lite and RATP Premium. It identifies patterns in downloads, sales, pricing, and rankings on the App Store.
2) Key findings include that price reductions can significantly increase sales, free versions help promote paid versions, and concentrated advertising periods over 4 days yield better results than spreading ads over weeks.
3) The document proposes that App Store rankings are based on the previous 4 days of sales, with current day sales being most influential, and that sales can be forecasted with 10% accuracy based on previous sales patterns.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
App indexing allows apps to be discoverable through search engines like Google by deep linking relevant app content to webpages. It involves implementing deep links within mobile apps, using the App Indexing API for platforms like Android, and mapping webpages to corresponding app screens. Doing so provides opportunities to improve an app's visibility in search and can positively impact the ranking of associated websites. While technical implementation requires supporting HTTP URLs, adding API calls, and mapping links, app indexing's future benefits for discoverability are growing as apps become more integrated into search.
The Most Effective Mobile User Acquisition Techniques - 2014Sho Masuda
The document discusses effective user acquisition techniques for mobile games. It begins with an introduction to the speaker and company GREE. It then explains that UA matters for the freemium business model where user revenue varies heavily. The key to success is applying the right "targeting x engagement x buying" strategy at each stage of a game's lifecycle from introduction, growth, maturity to decline. Specific techniques are provided for each stage, focusing on network selection, creative testing, and measurement to optimize user value over time.
App Store Optimization (ASO) is the process of improving the visibility of a mobile app in an app store. ASO involves optimizing various factors like an app's title, description, keywords, screenshots, category, ratings and reviews to increase rankings and discoverability in app stores. Key aspects of ASO include app search optimization, deep linking, and optimizing the app's structure and internal navigation to improve the user experience.
This document provides an in-depth analysis of download volumes in the Google Android Market between April 1st and May 19th. Some of the key findings include: 1) Only two paid apps have been downloaded over 500,000 times while several iOS apps reach this threshold monthly; 2) 96 Android apps have over 5 million downloads but the app landscape is fragmented with 20% of free apps and 80% of paid apps downloaded less than 100 times; and 3) The top charts refresh more slowly in Android Market than iOS App Store, making it harder for apps to gain exposure. The analysis shows the challenges of monetization in Android Market compared to other stores.
This document discusses AppFollow.io, a mobile app analytics platform that allows users to track competitor apps, collect data reports, and gain insights. It notes that constantly analyzing competitor data across app stores is time-consuming. AppFollow.io's platform aims to address this by allowing users to create app collections, track metrics like ranks and reviews, and share competitive analyses. The business model involves subscription plans starting at 1500 rubles per month. Since launching in 2014, AppFollow.io has grown to over 170 paying subscribers and is seeking a $100,000 investment to further develop the platform.
This document discusses various topics related to app usage, development, marketing and monetization. It provides statistics on time spent using apps from sources like Flurry and Gigaom. It also discusses differences between smartphones and tablets, and considerations for app design and development like usability, strategy and business models. Specific examples are provided, such as the Die Macht app and potential app marketing packages. Overall the document offers an overview of important app industry trends and best practices.
The document analyzes download data from various app stores, including the Google Android Market. It finds that in the Android Market, 20% of free apps and 80% of paid apps have been downloaded less than 100 times worldwide. Only two paid Android apps have over 500,000 downloads, while six iPhone apps reach that level in the US alone in two months. The refresh rate of top charts is also higher in the iPhone App Store, with 94 distinct top 10 apps in a month compared to 26 in Android Market.
This document provides an overview of app store optimization (ASO) and its core components. ASO involves improving the visibility of mobile apps in app stores. The key components include optimizing app keywords, name, description and localization; using effective app icons, screenshots and visuals; and tracking important off-site factors like number of downloads, ratings and reviews to help optimize an app's performance in app stores.
Presentation of the paper " Rise of the Planet of the Apps: A Systematic Study of the Mobile App Ecosystem" at Internet Measurement Conference (IMC) 2013: http://conferences.sigcomm.org/imc/2013/index.html
The paper can be found here:
http://conferences.sigcomm.org/imc/2013/papers/imc217-petsasA.pdf
App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...Fouad Saeidi
App Store Optimization (ASO) has significantly changed, with the changes in Apple Search Ads, announcements in Google I/O, & algorithm updates, ASO has turned to pure CRO. Fouad Saeidi, Sage’s Global Mobile App Marketing & ASO Lead, will be leading this ASO Master Class experience through the sharing of various factors and successes in app ranking for AppStore & Google Play following data points with some correlation studies.
This ASO Master Class covers various discussion points around:
• Google Play Experiments
• Automation tools 2019
• Discussion on A/B testing mechanisms
• UAC V.S ASA & Correlations with ASO
The document provides summaries of marketing campaigns for various mobile apps. It describes the background and challenges for each app, the marketing solutions implemented through ComboApp Marketing & PR, and the results achieved. Common solutions included revising app descriptions and keywords for SEO optimization, generating positive reviews, and distributing press releases. The campaigns helped apps improve their visibility, rankings and sales on the App Store.
Mobile apps are computer programs designed to run on mobile devices like smartphones and tablets. They contrast with desktop apps which run on computers and web apps which run in mobile browsers. Popular app stores include the Apple App Store and Google Play where most apps are downloaded. Developers must consider the constraints of mobile devices like smaller screens and battery life when building apps. Successful monetization strategies for apps include the freemium model with in-app purchases and advertising in free apps.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
Appsgeyser & Mobile China Confernce on App Marketing Strategy Vasily Salomatov
A presentation from the Mobile China: App Planet China conference.
From app idea to app sucess. marketing practices that will help your app to become successfull on different markets.
The document summarizes the current state of the Android app ecosystem in several countries and regions. It finds that the US continues to lead in app creations, with top cities like NYC and LA, accounting for 60 of the top 100 cities worldwide for app development. China has the biggest mobile market, with smartphone sales projected to reach 150 million. South Korea ranks in the top 5 countries for app downloads despite having less than 1% of the world's population. The document provides lessons and strategies for app development between the US, South Korea, China, and Latin America.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Fiksu presentation at AppConext: User Acquisition and Discovery-Why a Cohesiv...Fiksu
Christian Galvin presents on best practices for user acquisition and discovery for mobile apps. He discusses the large opportunities in the growing $100 billion mobile app economy but also the challenges of competing in an app store with over 1.8 million apps. Galvin advocates taking a strategic and cohesive approach to user acquisition that incorporates organic and paid user discovery methods and leverages data to optimize performance.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
You've spent a lot of time in building an app that provides a better experience for users accessing your content from their android smartphones, but what if target users fail to discover your awesome app? This talk will discuss some of the latest trends and results of experiments that will help app developers to gain more visibility of their app.
App indexing allows apps to be discoverable through search engines like Google by deep linking relevant app content to webpages. It involves implementing deep links within mobile apps, using the App Indexing API for platforms like Android, and mapping webpages to corresponding app screens. Doing so provides opportunities to improve an app's visibility in search and can positively impact the ranking of associated websites. While technical implementation requires supporting HTTP URLs, adding API calls, and mapping links, app indexing's future benefits for discoverability are growing as apps become more integrated into search.
The Most Effective Mobile User Acquisition Techniques - 2014Sho Masuda
The document discusses effective user acquisition techniques for mobile games. It begins with an introduction to the speaker and company GREE. It then explains that UA matters for the freemium business model where user revenue varies heavily. The key to success is applying the right "targeting x engagement x buying" strategy at each stage of a game's lifecycle from introduction, growth, maturity to decline. Specific techniques are provided for each stage, focusing on network selection, creative testing, and measurement to optimize user value over time.
App Store Optimization (ASO) is the process of improving the visibility of a mobile app in an app store. ASO involves optimizing various factors like an app's title, description, keywords, screenshots, category, ratings and reviews to increase rankings and discoverability in app stores. Key aspects of ASO include app search optimization, deep linking, and optimizing the app's structure and internal navigation to improve the user experience.
This document provides an in-depth analysis of download volumes in the Google Android Market between April 1st and May 19th. Some of the key findings include: 1) Only two paid apps have been downloaded over 500,000 times while several iOS apps reach this threshold monthly; 2) 96 Android apps have over 5 million downloads but the app landscape is fragmented with 20% of free apps and 80% of paid apps downloaded less than 100 times; and 3) The top charts refresh more slowly in Android Market than iOS App Store, making it harder for apps to gain exposure. The analysis shows the challenges of monetization in Android Market compared to other stores.
This document discusses AppFollow.io, a mobile app analytics platform that allows users to track competitor apps, collect data reports, and gain insights. It notes that constantly analyzing competitor data across app stores is time-consuming. AppFollow.io's platform aims to address this by allowing users to create app collections, track metrics like ranks and reviews, and share competitive analyses. The business model involves subscription plans starting at 1500 rubles per month. Since launching in 2014, AppFollow.io has grown to over 170 paying subscribers and is seeking a $100,000 investment to further develop the platform.
This document discusses various topics related to app usage, development, marketing and monetization. It provides statistics on time spent using apps from sources like Flurry and Gigaom. It also discusses differences between smartphones and tablets, and considerations for app design and development like usability, strategy and business models. Specific examples are provided, such as the Die Macht app and potential app marketing packages. Overall the document offers an overview of important app industry trends and best practices.
The document analyzes download data from various app stores, including the Google Android Market. It finds that in the Android Market, 20% of free apps and 80% of paid apps have been downloaded less than 100 times worldwide. Only two paid Android apps have over 500,000 downloads, while six iPhone apps reach that level in the US alone in two months. The refresh rate of top charts is also higher in the iPhone App Store, with 94 distinct top 10 apps in a month compared to 26 in Android Market.
This document provides an overview of app store optimization (ASO) and its core components. ASO involves improving the visibility of mobile apps in app stores. The key components include optimizing app keywords, name, description and localization; using effective app icons, screenshots and visuals; and tracking important off-site factors like number of downloads, ratings and reviews to help optimize an app's performance in app stores.
Presentation of the paper " Rise of the Planet of the Apps: A Systematic Study of the Mobile App Ecosystem" at Internet Measurement Conference (IMC) 2013: http://conferences.sigcomm.org/imc/2013/index.html
The paper can be found here:
http://conferences.sigcomm.org/imc/2013/papers/imc217-petsasA.pdf
App Store Optimization Nerdy Little Secrets - App Growth Summit Seattle Prese...Fouad Saeidi
App Store Optimization (ASO) has significantly changed, with the changes in Apple Search Ads, announcements in Google I/O, & algorithm updates, ASO has turned to pure CRO. Fouad Saeidi, Sage’s Global Mobile App Marketing & ASO Lead, will be leading this ASO Master Class experience through the sharing of various factors and successes in app ranking for AppStore & Google Play following data points with some correlation studies.
This ASO Master Class covers various discussion points around:
• Google Play Experiments
• Automation tools 2019
• Discussion on A/B testing mechanisms
• UAC V.S ASA & Correlations with ASO
The document provides summaries of marketing campaigns for various mobile apps. It describes the background and challenges for each app, the marketing solutions implemented through ComboApp Marketing & PR, and the results achieved. Common solutions included revising app descriptions and keywords for SEO optimization, generating positive reviews, and distributing press releases. The campaigns helped apps improve their visibility, rankings and sales on the App Store.
Mobile apps are computer programs designed to run on mobile devices like smartphones and tablets. They contrast with desktop apps which run on computers and web apps which run in mobile browsers. Popular app stores include the Apple App Store and Google Play where most apps are downloaded. Developers must consider the constraints of mobile devices like smaller screens and battery life when building apps. Successful monetization strategies for apps include the freemium model with in-app purchases and advertising in free apps.
The four common types of mobile apps are- native, hybrid, web, and progressive web apps. In the end, I have also discussed the top 5 future trends of the mobile app that are going to change the world.
Decoding Monetization Models For Social & Chat AppsInMobi
The social networking category has exploded on the app stores with each app catering to different purposes - be it for dating, maintaining professional acquaintances, sharing posts anonymously or even just keeping for keeping different aspects of your life separate.
Across the globe, developers are exploring unique monetization models which allow them to grow beyond the traditional paid downloads or subscription methods.
Appsgeyser & Mobile China Confernce on App Marketing Strategy Vasily Salomatov
A presentation from the Mobile China: App Planet China conference.
From app idea to app sucess. marketing practices that will help your app to become successfull on different markets.
The document summarizes the current state of the Android app ecosystem in several countries and regions. It finds that the US continues to lead in app creations, with top cities like NYC and LA, accounting for 60 of the top 100 cities worldwide for app development. China has the biggest mobile market, with smartphone sales projected to reach 150 million. South Korea ranks in the top 5 countries for app downloads despite having less than 1% of the world's population. The document provides lessons and strategies for app development between the US, South Korea, China, and Latin America.
The Ten Commandments of App Marketing - Big Ideas Machine at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
THE TEN COMMANDMENTS OF MOBILE APP MARKETING
Everyone knows that apps are the future - but how do you market them? With hundreds of apps launching every day, how do you build an audience, reach the media, and get your app featured on the app stores? Most importantly of all, how can you turn your app into a business?
We'll share the ten essential considerations that any brand or publisher needs to address when launching an app, and give an up-to-date viewpoint on the challenges and rewards of the app business.
James Kaye, Director, Big Ideas Machine
John Ozimek, Director, Big Ideas Machine
Fiksu presentation at AppConext: User Acquisition and Discovery-Why a Cohesiv...Fiksu
Christian Galvin presents on best practices for user acquisition and discovery for mobile apps. He discusses the large opportunities in the growing $100 billion mobile app economy but also the challenges of competing in an app store with over 1.8 million apps. Galvin advocates taking a strategic and cohesive approach to user acquisition that incorporates organic and paid user discovery methods and leverages data to optimize performance.
#CMOUS Staying ahead on mobile - challenges, measurement and strategiesJennifer Wong
The document discusses mobile app marketing and attribution. It notes that the number of apps in the Google Play Store is over 1 million while the Apple App Store has around 1.6 million apps. Mobile ad spending reached $27 billion in 2015. The document discusses how app downloads and attribution work across different platforms and publishers. It explains why proper attribution is needed to optimize campaigns and prevent inaccurate metrics or duplicate attributions.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
Deck for Be A VC Case Competition, which pitched Quixey at the Tenaya Capital office to a panel including Sequoia Capital, Greylock Partners, GGV Capital, and Tenaya Capital
This document discusses app store optimization (ASO) strategies for mobile apps. It explains that ASO, which involves optimizing app visibility in app stores, is important because over 60% of apps are discovered through app store searches. Key factors that influence app store search rankings include the app title, number of downloads, ratings and reviews, and frequency of app updates. The document also discusses how maintaining a balance of organic and paid user acquisition is important for success, and that the timing of campaigns can significantly impact install volumes. Always-on campaigns are recommended for brand awareness, lead generation, and re-engagement over the long run.
Making and Marketing Mobile Apps - Time Inc. 2012Rachel Pasqua
The document summarizes the key steps in the mobile app lifecycle from ideation through post-launch marketing. It discusses how two developers came up with the idea for an RSS reader app after identifying limitations in existing apps. It then outlines how they validated the market need, designed the app through documentation of business and functional requirements, and tested a beta version with friends matching the target audience.
How To Understand Where Your Advertising Turkish Liras Are Going on MobileMobile İstanbul
İşinizin kalabalıklar tarafından fark edilebilmesi ya da yaşam süresinin uzayabilmesi için çeşitli mecralarda reklam harcaması yapmak durumundasınız ve her mecranın ürününüze karşı farklı dönüşleri olacak. Bütçenizi harcadığınız mobil reklam ağları, sosyal ağlar ya da televizyon reklamları gibi farklı kanallarda geri dönüş ve verimlilik birçok faktöre bağlı. Bu sunumda kanal verimliliğini ölçmek üzerine faydalı bilgilere ulaşabileceksiniz.
The Successful App Cycle - Jun 2020 v1.7Bilal Zaheer
The document discusses the app lifecycle and strategies for app success. It notes that developing an app is just the first step, and that acquisition, activation, retention, revenue, and referrals (AARRR framework) are key to growth. Tracking the right metrics like downloads, active users, engagement, and revenue can help optimize the app at each stage of development and ensure the highest return on investment. Continuous iteration based on data is important to sustain user loyalty and app performance over time.
The document discusses how Google Play and the mobile app marketing platform Fiksu provide marketers more visibility and insights into user acquisition and app usage. They allow marketers to attribute app installs and user actions to specific traffic sources, and optimize ad spending in real time based on these insights. Key differences from iOS app marketing on Google Play include deeper attribution and optimization of ad spend, greater opportunities for organic discovery through search rather than app ranking, more cost-effective ad networks, and an immediate app approval process.
Nathan Mellor is an independent app developer and author. He has developed top grossing Android apps and written books on app development. In this presentation, he discusses app store optimization (ASO) using data and analytics. He reviews the process of acquiring, engaging, and monetizing users. He shows the math behind key metrics like searches, discovery, installations and explains how to measure and improve performance at each stage through ASO techniques like keyword research, promotion, and virality. The goal is to understand user behavior and make more money through an optimized app listing, descriptions and marketing.
Android app marketing and google play - what you need to know - FiksuAd6 Media
The document discusses how Google Play and the Fiksu platform provide marketers deeper insights into user acquisition and analytics. It allows marketers to understand what traffic sources are most effectively driving installs and user engagement. This data can then be used to optimize ad spending in real-time to focus on the highest performing channels. Additionally, the document contrasts Android and iOS app discovery, noting that Google Play relies more heavily on search than rank, with approximately 75% of organic downloads coming from searches. This allows marketers more opportunities to drive organic discovery through optimizing for relevant search terms.
How to Release Your Mobile App in 10 StepsIntersog
This document outlines 10 steps for releasing a mobile app, as provided by ComboApp, a mobile app development company. The steps include: 1) planning and developing a great product, 2) choosing a revenue model, 3) preparing for launch and support, 4) optimizing for app stores, 5) building a community before launch, 6) learning from app store rankings, 7) becoming a PR expert, 8) managing user acquisition, 9) engaging users with promotions, and 10) maintaining support and optimizing operations. The document provides guidance and tips for each step to help ensure app success.
Mobile apps are increasingly popular as they allow users to access services from their smartphones without needing internet access. There are several best practices for developing effective mobile apps, including following platform guidelines, using the latest development techniques and tools, gathering user feedback, optimizing for size and speed, securing user data, moderating ads and in-app purchases, and thoroughly testing the app. Amzur Technologies is an experienced mobile app development company that focuses on designing intuitive apps to meet business needs.
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
Dave Lloyd has over 15 years of experience in search and digital marketing. He discussed strategies for optimizing mobile apps across various app stores and platforms. True optimization requires more than just app optimization and includes developing a clear brand strategy, ensuring high app quality, and focusing on key performance indicators to measure results. Key factors that influence app ranking include keywords, ratings, reviews, and download metrics.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
The Art and Science of Mobile App Success - Seattle Interactive Conference 20...Jennifer Wong
If you build it they may not come. If you promote it, you may not retain them. If you retain them, you may never make money. With over 20,000 apps added to app stores each month, to remain competitive, a skillful approach to running an app business is required - and it all needs to be measurable. In an industry where there is no standardized tracking method, many mobile app marketers still face challenges in measuring and and reporting on actionable results of their app campaigns This session will highlight the key elements in a success mobile app marketing campaign: discoverability, advertising, attribution, and monetization.
Insights on Android App Development, Marketing and MonetizationJayneel Patel
This document discusses monetization, marketing, and development of Android apps. It provides an overview of OpenXcell Technolabs, a mobile app development company. It then covers market trends and revenue sharing on Android vs iOS platforms. Key topics discussed include top earning apps and publishers on Google Play, different business models, and strategies for monetizing apps through various ad networks and mediation platforms. Case studies are presented on successful apps that utilized localization, social media integration, and other marketing techniques.
Product guide for Solution Set providing advice on Developing a Mobile App
For more details visit:
http://ataresearch.alltheanalysts.com/infotech/develop_a_mobile_app.html
This document provides a 10-point checklist for developing a successful mobile app. It advises defining the app's purpose and understanding users before development. During development, the checklist emphasizes simplicity, usability, reliability, and intuitive design. It also stresses the importance of ongoing support, analytics, and marketing even after launch to ensure the app remains useful. The full whitepaper can be downloaded for additional tips on creating a great mobile app.
Similar to App Promo Android Toronto Session 10/25 (20)
This document provides an agenda and details for an event on app retention and engagement in Toronto, Canada. The agenda includes presentations on mobile retention strategies from CleverTap and a panel discussion with mobile app companies doing well in retention. Topics to be covered are the importance of analytics, segmentation, and personalized messaging for moving users through customer journeys in mobile apps. The document outlines segmentation techniques and how combining segmentation with timely, contextual messages can significantly improve user conversion rates.
App promo-Best practices for App Store Optimization (ASO)Gary Yentin
The document discusses App Store Optimization (ASO), which is similar to SEO but for app stores. It provides insights and best practices for ASO, including optimizing app titles, descriptions, screenshots, keywords and metadata to improve search engine ranking and discoverability. Specific tactics covered include incorporating keywords, using bullet points in descriptions, including app portfolio links, and regularly updating text and metadata. The document also addresses challenges like limited data, trial and error testing across platforms and regions, and immature analytics.
Mobile personas 2014 holiday survey results (oct 14) finalGary Yentin
For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
The document summarizes key findings from a study of mobile device usage among Canadians. It finds that:
1) Marketers must segment their mobile audiences by both demographic (moms, millennials, men) and device (smartphone vs. tablet) as content consumption varies significantly.
2) Mobile can be leveraged to nudge consumer behavior, with many Canadians using their devices to plan activities and assist with purchases.
3) Mobile devices are empowering consumers and changing the in-store shopping experience, with many using their phones for research and comparisons directly in stores.
Gary Yentin, CEO of App-Promo, gave a presentation on the secrets to becoming a number one app. He discussed the challenges of discovery and monetization in the crowded app marketplace. Yentin also presented data from App-Promo's developer survey showing that experienced developers who stick with their apps long-term are more likely to find success, earning over $500,000 in some cases, compared to new developers. The presentation provided strategies for app store optimization, pre-launch marketing, social media promotion, and paid mobile ads to help apps gain discovery and engagement.
The document announces a new research study by App-Promo, BrandSpark International and Tapped Mobile analyzing key mobile consumer segments in Canada - the Mobile Hockey Mom, Digital Dad, and Young and Wireless. The research looks at how these groups use their mobile devices and which channels are most effective for reaching them. Insights from the study will be presented at an event in Toronto on July 25th, providing information to help marketers and brands better understand and target Canadian mobile users.
The document discusses marketing strategies for mobile apps. It states that many companies focus on app development but not on marketing strategy. App-Promo is introduced as an expert in app marketing that can help at every stage, from strategy to ongoing promotions. Key recommendations include evaluating competition, defining the target customer, calculating customer acquisition costs, creating a marketing budget, testing campaigns, and analyzing results.
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, reviews/ratings, branding, distribution channels, press releases, blogger outreach, and paid acquisition.
App-Promo Android Marketing TO PresentationGary Yentin
The document discusses marketing strategies for Android apps. It notes that the Android Market grew 127% in apps from Q4 2010 to Q2 2011, compared to 44% for the Apple App Store. It introduces App-Promo as an expert in custom marketing plans for apps, including PR, social media, and paid media tactics. Specific tactics covered include optimizing app store listings, building brands, leveraging reviews, distributing beyond app stores, working with bloggers, and testing different paid media approaches.
This document summarizes a presentation about promoting mobile applications. It discusses discovering applications through app stores and other channels, developing a marketing strategy in 7 steps including creating buzz on social media and with PR, and a case study of a soccer app from Sympatico that engaged fans through social features and a promotional campaign. The presentation emphasizes the importance of marketing from the start of development and continuing promotion around launch to drive downloads.
This document discusses how to promote mobile apps. It recommends developing a unique app, spending time on app store submissions, designing a website, promoting on social media, pursuing PR opportunities, using mobile advertising, and investing in an app launch. It also provides a case study of how Sympatico promoted its 2010 World Cup app through mobile ads, media outreach, blogs, and social media to achieve 70,000 downloads. Key lessons learned include checking for trademarks, setting language properly, timing app store promotion, using press releases and alerts to engage users, and leveraging social media.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
Essentials of Automations: Exploring Attributes & Automation ParametersSafe Software
Building automations in FME Flow can save time, money, and help businesses scale by eliminating data silos and providing data to stakeholders in real-time. One essential component to orchestrating complex automations is the use of attributes & automation parameters (both formerly known as “keys”). In fact, it’s unlikely you’ll ever build an Automation without using these components, but what exactly are they?
Attributes & automation parameters enable the automation author to pass data values from one automation component to the next. During this webinar, our FME Flow Specialists will cover leveraging the three types of these output attributes & parameters in FME Flow: Event, Custom, and Automation. As a bonus, they’ll also be making use of the Split-Merge Block functionality.
You’ll leave this webinar with a better understanding of how to maximize the potential of automations by making use of attributes & automation parameters, with the ultimate goal of setting your enterprise integration workflows up on autopilot.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
"NATO Hackathon Winner: AI-Powered Drug Search", Taras KlobaFwdays
This is a session that details how PostgreSQL's features and Azure AI Services can be effectively used to significantly enhance the search functionality in any application.
In this session, we'll share insights on how we used PostgreSQL to facilitate precise searches across multiple fields in our mobile application. The techniques include using LIKE and ILIKE operators and integrating a trigram-based search to handle potential misspellings, thereby increasing the search accuracy.
We'll also discuss how the azure_ai extension on PostgreSQL databases in Azure and Azure AI Services were utilized to create vectors from user input, a feature beneficial when users wish to find specific items based on text prompts. While our application's case study involves a drug search, the techniques and principles shared in this session can be adapted to improve search functionality in a wide range of applications. Join us to learn how PostgreSQL and Azure AI can be harnessed to enhance your application's search capability.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
This talk will cover ScyllaDB Architecture from the cluster-level view and zoom in on data distribution and internal node architecture. In the process, we will learn the secret sauce used to get ScyllaDB's high availability and superior performance. We will also touch on the upcoming changes to ScyllaDB architecture, moving to strongly consistent metadata and tablets.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Introduction of Cybersecurity with OSS at Code Europe 2024
App Promo Android Toronto Session 10/25
1. #1
The Secrets of Being a No. 1 App and Not Loose $
Android Toronto
October 25th, 2012
Toronto, Canada
2. Gary Yentin, CEO & Founder
• Over 15 years of experience in the
mobile industry
• Proven success in mobile strategy,
marketing and increasing revenue
and brands engagement for
companies with their digital and
mobile content
• Past roles in senior management
and consulting at m-Qube, VeriSign,
Nokia, RIM, Admob, Quattro, Rogers
and Bell
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 2
3. Leaders in Mobile Strategy, Monetization & Marketing
helping you succeed in the business of mobile and apps
4. Snapshot of the Android App Ecosystem
Current Number of Android Apps in the market 548,200
Percentage of low quality apps : 26% (3 stars or less or decommissioned by Google)
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 4
5. Snapshot of the Android App Ecosystem
Current number of free apps in the market: 415,590 75%
Current number of paid apps in the market: 135,667 25%
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 5
6. Snapshot of the Android App Ecosystem
Total number of apps with ratings: 286,823 (49.3%)
Average Number of stars for all apps: 4.0
Number of apps with less than 3 ratings: 263,434 (47.9%)
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 6
7. Snapshot of the Android App Ecosystem
Download distribution of Android apps
Distribution of downloads for all apps, free apps and paid apps
25% of App have less than 50 downloads
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 7
8. Snapshot of the Android App Ecosystem
Development of downloads since app launch date
Percentage of apps that reaches each of those download milestones develops over time after
launching the app:
47% of Apps
reach download
Milestone >500
downloads
in 22.5 weeks
4% of Apps
reach download
Milestone
>50,000
downloads
in 22.5 weeks
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 8
9. Snapshot of the Android App Ecosystem
Most popular Android market categories
The total number of apps, free apps and paid apps per Android market category
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 9
10. Common Challenges and Obstacles
Discovery
Usage
Revenue
Scalability
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 1
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11.
12. How to be a No.1 and Not Loose $
Google Play Marketing Tips
• Search, Search, Search and Search!
• Test, Test, Test, and Test !
• Spend Wisely, Spend, Spend and Spend Wisely !
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14. Organic Discovery-Search Driven
• Organic users seek your app on their own – without paid
advertising. These users are not only “free,” but are much
more likely to become loyal users than those who install
your app after viewing an ad.
• Android app marketers have more tools to drive organic
users on Google Play than in the Apple's App Store.
• Google Play and the App Store use very different methods
of determining rank, and have different capabilities for
supporting app discovery.
• In the App Store, Rank is the driving force behind organic
discovery. Rank is determined primarily by the number of
installs, and how recent the installs are. Apps that cannot
sustain large numbers of installs find that their rank slips
quickly.
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15. Organic Discovery-Search Driven
• On Google Play user find apps via a combination of searching
and browsing. While app rank is critical for generating organic
users on iOS, on Google Play - Search - not rank, is the primary
means of organic discovery.
Organic Discovery
Google Play
Approximately 75% of organic downloads on
Brand search: 50% Google Play originate from a user search.
General search: 25%
Browse: 20%
• Data shows that users who find an app through search are 50%
more likely to become long- term, loyal app users.
• Rank, while still important, holds much less sway over how an app
is discovered on Google Play.
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16. Google Search Rank Algorithm
1. Keyword In The App Title
The most important element for Google Play rank. The
proper keyword can increase search rank 80 to 100
spots.
2. Keyword Frequency In The App Description
When a keyword is used multiple times in the app
description, rank is increased, often up to 20 spots.
3. Number Of Net Installs
Google’s ranking algorithm is skewed in favor of apps
that show user retention. The more “net” installs, the
higher the rank. The Google algorithm tracks uninstalls
and takes into account only apps that remain installed.
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17. 5-Steps to increase Organic Discovery
① Define keywords that are relevant to your app
(Use Google AdWords Traffic Estimator to help you
prioritize)
② Include top keywords in the app title
③ Include app name and all other keywords multiple times
in description. Use city and country names if the
description of geographies are relevant to your app
④ Test search rank for all your keywords
⑤ Measure and optimize your results from search on
keywords
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18. Install Loyal Users- not just installs
• To build a thriving app business, you need installs by loyal
users. It is loyal users who use your app repeatedly, make
purchases, register, or take other actions that tie back to
an ROI. An install, or even an app launch, does not mean
that you have a loyal user. In fact, studies show that many
users who install an app never even use it, or abandon it
after a single use.
• It is loyal users on which you ultimately build your app
business.
• Loyal user acquisition also benefits your rank on Google
Play, since Google Play’s rank algorithm rewards
retention. Try to optimize your Android marketing efforts on
traffic sources that are delivering your loyal users.
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19. Test your App Presentation on Google Play
• Take advantage of the fact that you can update your
app immediately on Google Play.
• Test the way your app is presented.
• Try different app titles, and meta tags.
• Test the app name in the logo.
• Explore new ways to describe your app, and look for new
keywords. You can apply these learnings to your iOS
versions and reduce your costs and risks.
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 1
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20. Conduct longer term ad campaigns
Multiple Ad networks
• Google Play’s ranking algorithm rewards long-term user
acquisition - apps that acquire and retain users are rewarded
with higher ranks.
• Advertising campaigns should be run over a longer term and
sustained over several months, as opposed to the short bursts of
activity often seen in the iOS market.
• The best strategy is to try to work with as many traffic sources as
possible. This will enable you to reach your largest potential
audience, realize the lowest-possible cost per acquisition, and
also protect your app from audience saturation.
• Work with many traffic sources to:
• Identify the best-performing sources
• Drive installs from more loyal users
• Insulate your app from audience saturation
• Keep your costs down
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21. Marketing Attribution-Insights
• Google play provides a marketing attribution framework
that gives you insights that help you make more informed
advertising decisions.
• A piece of tracking code called an “Android Referrer” -
part of the Google Mobile Analytics anonymously
“attributes” each of your app installs back to the ad
network and ad creative from which that install
originated.
• This marketing attribution gives you valuable marketing
intelligence, while balancing the need for user privacy.
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 2
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22. Android Toronto
Workshop - Goals
• Teach participants tactics and techniques to help them
better market and monetize their apps
• Encourage an open discussion using real-life examples of
apps in the market by the group
• Inspire participants to consider new ways to market
mobile applications!
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 2
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23. topics & format
This workshop will cover the following topics
1. App Store Optimization
2. App Marketing
3. App Monetization
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24. workshop exercise
The application in discussion is an iOS application that is a
freemium game in the genre of Plants versus Zombies
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25. exercise #1-ASO/App Store Optimization
Which app icon do you feel is doing a better job of selling
the app? Why?
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26. exercise #1 – Sample Response
Which app icon do you feel is doing a better job of selling
the app? Why?
High Quality
Bright
#1 Colorful
Uses a Zombie
High Quality
Bright
#2 Colorful
No direct reference to the genre
Dark
Poor Quality / Graphics
#3 Can’t read/make out words
Don’t translate to small icons
No immediate recall to Zombies
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27. exercise #2-ASO/App Store Optimization
What are the keywords you would use for this app? Where
would you consider using these keywords to help with
discovery of the application? (Mobile Search/SEO)
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28. exercise #2 – Sample Responses
What are the keywords you would use for this app? Where
would you consider using these keywords to help with
discovery of the application?
KEYWORDS
zombie, killing zombies, zombie killer, target zombie
shooter game, zombie slayer, zombie fight, fight
zombies, zombie attack, zombie game, zombie
iphone app, zombie iphone app game, kill zombies
on your iphone, living dead, walking
dead, zombies at night, night walkers, zombie
defense
KEYWORD USAGE
• App Title
• App Metadata
• App product description
• Social Networks
• Online & Mobile Pages (Metadata & on page
copy)
• YouTube
• Press Releases & Blogs Posts
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29. exercise #3-app marketing
Keeping in mind mobile ad banner size, use this app and to
create a CALL TO ACTION BANNER that you feel will best
drive conversion to download.
320x50 pixels
• GIF, PNG, JPG for still images
• Animated GIF for animations
• <5kb file size for basic banners
• <7.5kb for enhanced banners
• Optional 24 character text tag line
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30. exercise #3 – Sample Responses
Keeping in mind mobile ad banner size (320x50), use the app
icon and create a CALL TO ACTION BANNER that you feel
will best drive conversion to download.
Zombies are attacking!
Download and kill them now
Download Zombie Target for
FREE on your iPhone today!
Download Zombies and save
the world before its too late!
The Secrets of Being a No. 1 App – Android Toronto 10/25/12 www.app-promo.com 3
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31. exercise #4-monetization strategy
Using this app, describe what information you would need in
order to calculate cost per acquisition for the target user.
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32. exercise #4 – Sample Responses
Using this app, describe what information you would need in
order to calculate cost per acquisition for the target user.
(results achieved by targeting and testing on various ad
networks)
Gender
Age
Location
Time of day
Acquisition Platform
Geography
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33. exercise #5-monetization strategy
If the cost per acquisition of this app is $1.00, what
monetization strategies would you employ in order to make
this a successful app? Why?
Mobile Advertising
Paid App
Freemium (Upsell to Pay)
Freemium (In-App Purchases)
Sponsorship
Subscription
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34. exercise #5 – Sample Responses
If the cost per acquisition of this app is $1.00, what
monetization strategies would you employ in order to make
this a successful app? Why?
FREE-MOBILE ADVERTISING
Implement Mobile Advertising including offer walls
and game networks as well as 3rd party ad networks.
• Reason: Game networks will drive downloads but will
also provide niched ad buys which reflect the app user
segments. 3rd party mobile ad networks and similar will be
used to supplement revenue. Important to work with
these networks to help them better target their buys.
FREEMIUM (IN-APP PURCHASES)
Introduce In-App Purchases for additional levels,
bonus content or virtual goods
• Reason: Ad revenue may not be enough so to mitigate
the risk you will want to diversify your monetization
strategies. In-App purchases work well with games and
will help to drive usage (e.g. buy a premium gun) which
will in turn help ad revenue
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36. great resources - app promo app
app promo blog
App Promo has packaged up the tips, tricks, and
steps necessary to increase app discovery and
downloads for your app in our very own app
marketing tool.
www.app-promo.com
Download it for FREE on your iPhone, Android,
BlackBerry, Windows or Nokia device.
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