The document provides SEO tips for optimizing mobile apps to improve their ranking in search engine results. Key strategies include focusing on app keywords, crafting effective titles and descriptions within Google's character limits, and improving app ratings and reviews. It highlights the differences between app and web page optimization, emphasizing that with the right efforts, one can enhance their app's visibility in search results.

1. SEO tips for your App
to appear in
Google

2. A motion-blog by

3. Is your app ranking well in mobile search engine
results? If no, then these SEO tips are for you.

4. Here’s how you can optimize your
app to get the best possible rank.

5. Grab your App Pack listing

6. When you search an
App via your mobile
browser then some
selected apps appear
this term called “App
Pack”. See the
attached screenshot.

7. Use of right Keywords

8. According to a study, peoples on Google Play
search for an app usually do so with a noun.
They might search for something like “photo
editor” or “travel planner.” So begin your app
optimization efforts by thinking more about
what your app is than what it does.

9. Title and Description of your App

10. Like you have written Title and Description for
your webpage the same way you have write it
for App because Google evaluates app
descriptions as text on a web page. Remember
Google Play has limit of 30 characters.

11. App Reviews

12. The star rating will also affect how your app
ranks. You might notice that some apps with
better ratings outrank other apps that have
better keyword optimization. That’s because
Google pays attention to ratings.

13. Use word “App”

14. Study shows that people who search for an app
in the app store probably won’t use “app” word
in their search query. However, people who
search for an app with a search engine are much
more likely to use it.

15. App Facts

16. 1
40 percent of people still find apps by searching
in an app store as of now.

17. 2
According to a recent Google report, 27 percent
of users find apps through a search engine.

18. Conclusion

19. Optimizing an app for the search engines is
different from optimizing a web page. However,
with the right tips and a little bit of effort, you
can increase ranking of your app to the top of
the search results.

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