Our SEO tutorial includes all topics of Search Engine Optimization such as black and white SEO techniques, how search engine works, SEO market research,Google Algorithm Updates.
History of google algorithm updates - From SEO perspectiveSemidot Infotech
Google algorithm updates are coming from years & have shaped SERP as we see it, some announced and some unannounced, so we compiled a list that has it all.
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways
Google panda is a change to Google's search results ranking algorithm that was first released in February 2011. We have listed the major algorithmic changes that have had the major impact on search.
History of google algorithm updates - From SEO perspectiveSemidot Infotech
Google algorithm updates are coming from years & have shaped SERP as we see it, some announced and some unannounced, so we compiled a list that has it all.
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways
Google panda is a change to Google's search results ranking algorithm that was first released in February 2011. We have listed the major algorithmic changes that have had the major impact on search.
Essence Of Penguin Algorithm-Past and PresentUma_sri
Google implements search algorithms to identify and select genuine websites with good credibility and display prominently for a given search keyword. Among 200 parameters that are believed to affect the search rankings, penguin was designed to filter websites that are deemed to alter search results by spammy techniques.
In the last weeks of 2017, Google released a Rich Results Testing Tool to help webmasters understand what pages can generate rich results, based on their structured data implementation.
This new tool, coming from the search giant, is just one of the many recent affirmations of structured data’s continued and growing importance to search optimization in 2018 and beyond.
But why is structured data important to search? How does it impact your SEO strategy? And most importantly, what can you do to optimize structured data and maximize your potential in the SERPs?
Google authorship is a feature launched by Google to promote content authorship. These slides give detailed insights into how to implement Google Authorship.
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
In our mobile-first era, having a great app is not enough to influence your customer base and generate revenue. Just as adding keywords and writing a description is not enough to improve findability. By taking a systematic approach to optimize your team’s apps through strategic alignment and better collaboration, you can build your brand, boost your app’s value, and limit retrofitting. This session will cover app store optimization best practices related to keywords, titles, ratings, reviews, descriptions, images, and engagement variables like download quantity or velocity.
100 SEO tips is a wonderful place where we will learn about how to add keywords/phrases in the html title tag, you can have good linking structure, you may use fast loading website, you could purchase fast loading web servers etc.
Abstract: Google employs algorithms in such a way that it holds the capability of sensing what one might want to see, out of the keyword that we have entered. In other words Google’s algorithms accept our query as input and produce results in the form of webpages that may count up to many thousands or even millions.
There are certain criteria upon which the algorithm filters our search results. The technical term used to represent such criteria is ‘clues’. These clues are unique signals that help in determining what really we are looking for. They include information like the terms and condition of a website, how recent has the content been modified, the region in which the user exists, how good the title of a pages looks and rank of the page.
Google’s developers focus on refining the quality of result produced by employing different ‘clues’, that also determine if a page or website stands at position 1 in search results.
While the overall preview of how the algorithm works has been specified, a Google algorithm is not as easy as it meets the eye. Google algorithms are complicated and increase in the level of complexity as the search for a user’s query gets refined from level to level.
Our PowerPoint presentation provides a concise yet comprehensive overview of seven pivotal Google algorithm updates that have shaped the digital marketing landscape. Through clear visuals and actionable insights, we dissect each update, from Panda to Core Updates, highlighting their significance and impact on online visibility and rankings. This presentation equips marketers with the knowledge needed to adapt strategies effectively and navigate the ever-changing terrain of digital marketing with confidence.
Essence Of Penguin Algorithm-Past and PresentUma_sri
Google implements search algorithms to identify and select genuine websites with good credibility and display prominently for a given search keyword. Among 200 parameters that are believed to affect the search rankings, penguin was designed to filter websites that are deemed to alter search results by spammy techniques.
In the last weeks of 2017, Google released a Rich Results Testing Tool to help webmasters understand what pages can generate rich results, based on their structured data implementation.
This new tool, coming from the search giant, is just one of the many recent affirmations of structured data’s continued and growing importance to search optimization in 2018 and beyond.
But why is structured data important to search? How does it impact your SEO strategy? And most importantly, what can you do to optimize structured data and maximize your potential in the SERPs?
Google authorship is a feature launched by Google to promote content authorship. These slides give detailed insights into how to implement Google Authorship.
Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd
In our mobile-first era, having a great app is not enough to influence your customer base and generate revenue. Just as adding keywords and writing a description is not enough to improve findability. By taking a systematic approach to optimize your team’s apps through strategic alignment and better collaboration, you can build your brand, boost your app’s value, and limit retrofitting. This session will cover app store optimization best practices related to keywords, titles, ratings, reviews, descriptions, images, and engagement variables like download quantity or velocity.
100 SEO tips is a wonderful place where we will learn about how to add keywords/phrases in the html title tag, you can have good linking structure, you may use fast loading website, you could purchase fast loading web servers etc.
Abstract: Google employs algorithms in such a way that it holds the capability of sensing what one might want to see, out of the keyword that we have entered. In other words Google’s algorithms accept our query as input and produce results in the form of webpages that may count up to many thousands or even millions.
There are certain criteria upon which the algorithm filters our search results. The technical term used to represent such criteria is ‘clues’. These clues are unique signals that help in determining what really we are looking for. They include information like the terms and condition of a website, how recent has the content been modified, the region in which the user exists, how good the title of a pages looks and rank of the page.
Google’s developers focus on refining the quality of result produced by employing different ‘clues’, that also determine if a page or website stands at position 1 in search results.
While the overall preview of how the algorithm works has been specified, a Google algorithm is not as easy as it meets the eye. Google algorithms are complicated and increase in the level of complexity as the search for a user’s query gets refined from level to level.
Our PowerPoint presentation provides a concise yet comprehensive overview of seven pivotal Google algorithm updates that have shaped the digital marketing landscape. Through clear visuals and actionable insights, we dissect each update, from Panda to Core Updates, highlighting their significance and impact on online visibility and rankings. This presentation equips marketers with the knowledge needed to adapt strategies effectively and navigate the ever-changing terrain of digital marketing with confidence.
Google announced an algorithm update to identify and nullify link spam was beginning to roll out. Google warned that any
sites taking part in link spam tactics could see ranking changes – with sponsored, guest, and affiliate content most likely to be impacted.
PSK Technologies Pvt. Ltd. IT Company Nagpur
Digital marketing company in Nagpur
Web Development | Digital Marketing | IT Training | Sales & Services
Contact us: 9975288300
web: hhtps://www.pskitservices.com/
Address: Lower Ground Fortune Mall, behind Maharashtra bank, sitabuldi, Nagpur-440012
.
.
.
#pskitservices
#psktechnologies
#pskservices
#pskTechnologiesnagpur
#softwarecompany
#digitalmarketingcompany
Google Algorithm Updates are criterion that google uses in their search results to deliver more targeted results to the users. Google Algorithm Updates have major impact on SEO. Learn about important google updations
Find details of all the Google Updates like Google Hummingbird, Google Mobile Friendly Update, Google Panda Update, Google Penguin Update, Google Pigeon Update, Google Payday Update, Google Pirate Update, Google EMD (Exact Match Domain) Update, with our comprehensive reporting.
Google regularly modifies its algorithms, known as “core updates,” to increase the value and usefulness of search results for users. The March 2023 broad core update, Google Search’s first core upgrade of the year, was made available on March 15, and it has taken two weeks to complete. Since the update has come into existence, a massive number of analyses and reviews are seen to have taken place. The primary update, scheduled for March 2023, will focus on all content categories worldwide to reward web pages with high-quality. Some SEO experts claim this upgrade will most significantly anger the black-hat SEO community. Let’s delve into the discussion to know who is the gainer and loser of the update. Before that, if you want to explore more information about this, keep an eye on the website of Vxplore Technologies, the Best Digital Marketing Company in India.
Vxplore Technologies is a Digital Marketing Agency In India that provides affordable and top-notch Digital Marketing Services keeping all the updated information and guidelines of Google in mind.
For More Information Please Visit Our Site : https://www.v-xplore.com/
#BestDigitalMarketingAgencyInKolkata
#BestDigitalMarketingAgencyInIndia
#TopDigitalMarketingAgencyInIndia
#BestDigitalMarketingCompaniesInIndia
#Kolkata
#Delhi
#India
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
In this material , you will have basic knowledge of google algorithms, and search engines along with latest seo on page and off page techniques.
Digitoliens is one of the best digital marketing institute in hyderabad offering all digital modules.
www.Digitoliens.com
"Decoding the Google Algorithm: Unraveling the Core Principles"ishabhatia38
"Dive deep into the intricate workings of the Google Algorithm, unraveling its complex web of signals and factors that determine search rankings. Stay ahead of the game by understanding the heartbeat of online searches."
Google Looks Into the Index Now Protocol for Crawling and IndexingPaulDonahue16
Google indexing currently uses Googlebot — Google's web crawler. The company recently announced that they'd be trying out the IndexNow protocol.
They will put this new protocol to the test to see whether it fits into their sustainability efforts. Find out more about this change here.
Google indexing currently uses Googlebot — Google's web crawler. The company recently announced that they'd be trying out the IndexNow protocol.
They will put this new protocol to the test to see whether it fits into their sustainability efforts. Find out more about this change here.
https://advdms.com/blog/google-looks-into-the-indexnow-protocol-for-crawling-and-indexing/
Comparison of various page Rank AlgorithmsEditor IJCTER
Web is expanding day by day and people generally rely on search engine to explore the
web Thus, it has become very important for the sources to give relevant and qualified result. The main aim of this paper is to get the knowledge about variouSs page rank algorithm and to find the optimize result among them. The comparison will be done on the basis of their speed, limitations, benefits and input parameters, efficiency of results.
This presentation provides you with the invaluable compendium of useful information on 'SEO' that is Search Engine Optimization.
The Agenda here are as follows:
1. What are Search Engines?
2. How do Search Engines Work?
3. Examples of popular Search Engines
4. Search Engine Statistics
5. What is Search Engine Optimization (SEO)?
6. Goals of Search Engine Optimization
7. History of Search Engine Optimization
8. Techniques for Search Engine Optimization
9. Algorithm for Search Engine Optimization
10. Ranking factors for Search Engine Optimization
11. Tools for Search Engine Optimization.
This presentation aims at the industries currently trying to seek different solutions for SEO techniques.
Google algorithm update and its featuresSubrat Sethi
As of my last knowledge update in January 2022, I can provide you with a list of some significant Google algorithm updates up to that point. Please note that there may have been additional updates since then. Here are some of the key updates:
Similar to Search Engine Optimization(SEO) Tutorial Part 2 (20)
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Multi-cluster Kubernetes Networking- Patterns, Projects and Guidelines
Search Engine Optimization(SEO) Tutorial Part 2
1.
2.
3. The work of the search engine is divided into three stages, i.e. crawling,
indexing and retrieval
1) Crawling
The search engines have the web crawler or spiders to perform
crawling. The task of crawler is to visit a web page, read it and follow
the links to other web pages of the site. Each time the crawler visits a
webpage it makes a copy of the page and adds its URL to the index.
After adding the URL it regularly visits the sites like every month or
two to look for updates or changes.
4. 2) Indexing
In this stage, the crawler creates the index of the search engine. The
index is like a huge book which contains a copy of each web page
found by the crawler. If any webpage changes the crawler updates
the book with new content.
So, the index comprises URL of different webpages visited by the
crawler and contains the information collected by the crawler. This
information is used by search engines to provide the relevant
answers to users for their queries. If a page is not added to the
index it will not be available to the users.
5. 3) Retrieval
This is the final stage in which the search engine provides the most
useful and relevant answers in a particular order. Search engines use
algorithms to improve the search results so that only genuine
information could reach to the users, e.g. PageRank is a popular
algorithm used by search engines. It shifts through the pages
recorded in the index and shows those webpages on the first page of
results that it thinks are the best.
6. In the beginning, in 90's, search engines was not as effective as it is
today; it was mainly focused on keyword matching and backlinks. So,
it was quite easy for the low-quality websites to rank higher by
targeting their exact keywords with lots of backlinks.
7. 2003 Updates
Florida
It was introduced on 16 November, 2003. It brought significant change to
Google's algorithm and put an end to the use of keyword stuffing to
manipulate search engine results
Fritz
It was introduced in July 2013. With this update Google changed its way
of updating the index; now instead of indexing on a monthly basis, it
started indexing on daily basis.
8. 2004 Updates
Brandy
This update was launched in February 2004. It expanded Google?s index
and incorporated Latent Semantic Indexing (LSI) which enabled
Google to better understand synonyms.
Austin
It was introduced on 23rd January 2004. This update was actually some
improvements in the Florida update. It targeted the on-page spam
tactics like invisible text and meta-tag stuffing
9. 2005 Updates
Bigdaddy
It was rolled out in December 2005. It was an infrastructure change that
brought new technicalities related to URL canonicalization, redirects,
etc. It helped Google to prepare for future developments
10. 2007 Updates
Buffy
It was introduced in June 2007. This update was named in honor of
Google's Vanessa Fox. Matt Cutts said that it was just some minor
changes like the integration of search results with news, images and
videos, etc.
11. 2009 Updates
Caffeine (Preview)
In August 2009, Google released Caffeine (Preview); the upcoming
infrastructure change to improve and integrate indexing, crawling and
range of their search engine index.
Vince
It was introduced in February 2009. It was seen as a big change that would
favor big brands but Google?s Matt Cutts cleared that it was a minor
change focused on ranking signals like trust and authority.
12. 2010 Updates
Caffeine
In June 2010, Google updated its caffeine algorithm to introduce new web
indexing system. It helped Google to improve the speed of search
engine and integrated crawling and indexing that resulted in a fifty
percent fresher index.
13. 2011 Updates
Panda/Farmer
It was first launched on Feb24 2011. This algorithm was used to assign a
score to webpages based on the quality of the content and de-rank the
sites with low-quality content. Its job was to identify and de-rank
content farms, sites offering thin content or sites with high ad-to-
content ratio.
14. 2012 Updates
Penguin
It was introduced on 24th April 2012 to target the sites that were
spamming the search results by buying links or using some other link
networks designed specifically to boost rankings. Google issued
warnings through Webmaster tools and penalized the sites for not
following its guidelines.
15. 2013 Updates
Hummingbird 1.0
It was introduced by Google on 20 August 2013 to better understand
the changing face of the Web. It was capable of understanding the
intent of long search terms instead of just recognizing specific
keyword. It helped Google recognize long-tail search terms and
accurately rank answers to such long-tail keywords. It enabled users to
ask questions and get appropriate answers.
16. 2014 Updates
Penguin 3.0
It was introducedon 17 October 2014. It was just a refresh that helped those
websites boost their ranking who were de-ranked in the previous update
(Penguin 2.1).
Panda 4.1
It was the 27th version of Panda released by Google on 23 September 2014.
Google said that it will help search engine identify poor content so that
small or medium sized websites with quality content could rank better.
17. 2014 Updates
Pigeon
It was rolled out in July 2014, for local businesses. Google said that it will
create closer ties between local and core algorithms so that people
could find useful and accurate information in local search results.
Panda 4.0
This Panda update was introduced on 19 May 2014, to help small websites
and businesses with limited resources. It was a change a data refresh; a
change in Panda algorithm.
18. 2015 Updates
Panda 4.2
On 17 July 2015, Google rolled out Panda refresh (Panda 4.2). It has no
immediate effect on rankings. According to Google, it impacted 2?3 %
of English language search queries.
Mobile-Friendly Update (Mobilegeddon)
It was rolled out on 21 April, 2015. It made mobile-friendliness an
important ranking factor for mobile searches. Its job was to boost the
rankings of mobile-ready pages so that quality and relevant content
could be provided to mobile users.
19. 2016 Updates
Penguin 4.0
Penguin 4.0 was announced on September 23, 2016, with few changes
like it will be part of core algorithm, will update in real time and will
be page specific instead of affecting the entire domain.
Mobile Friendly Boost Update
It was launched in May 12, 2016, to help mobile-friendly sites on mobile
search.