Aptus Health presentation @ Appdays 2017 (Paris) https://2017.appdays.fr

1. UX, Conversion:
Optimization of a medical app
Appdays 2017
Gabriel Soares & Antoine Kuhn

2. Antoine Kuhn
Mobile Tech Lead
@AntoineKuhn
Gabriel Soares
Director Mobile Product
@Gabri_Paris
Speakers

3. World’s leading Healthcare
professionals platform
01
02
03
STRATEGY
MULTICHANNEL
REACH
We offer end-to-end services to Life
Sciences companies, based on our
comprehensive expertise
Aptus Health : What we Do?

4. iOS
Android
Available in
EU5
Free App
No Subscription
Only for Healthcare
Professionals
Univadis App

5. News
app.univadis.com
References Education
Univadis features

6. Define your KPI’s
Define specific KPI’s to your business : AARRR
The right tools to track it (Usage, Attribution, CRM...)
Pain Points Analysis
Customers issues & feedbacks
Data & Market Analysis
Data Driven Mindset
Features improvements
Priority by Data orientation
Ideation to the Roadmap

7. IDEATE
PROTOTYPE
USER TESTSBUILD & DEPLOY
MEASURE, TEST &
LEARN
Test & Learn

8. Crash Free
99.5%
Monthly
Releases
Features
in MVP
Quality
Assurance
Release

9. Pain Point
Impact of the app size on the
download conversion rate
Case study #1 – Download conversion

10. Increase the download rate by reducing the App size
Case study #1 – Download conversion
Improve
the User Experience
Technical
Workarounds

11. Case study #1 – Download conversion
Download of Drug
DB after login
Oct. 2016

12. Case study #1 – Download conversion
Download of Drug
DB after login
Oct. 2016 Dec. 2016
Remove offline pictures
From Disease Guide

13. Case study #1 – Download conversion
Disease Guide
on demand
Apr. 2017
Download of Drug
DB after login
Oct. 2016 Dec. 2016
Remove offline pictures
From Disease Guide

14. Case study #1 – Download conversion
Disease Guide
on demand
Apr. 2017
All data on demand
& update OTA
Jun. 2017
Download of Drug
DB after login
Oct. 2016 Dec. 2016
Remove offline pictures
From Disease Guide

15. Case study #1 – Download conversion
Disease Guide
on demand
Apr. 2017
All data on demand
& update OTA
Jun. 2017
Technical
Groundwork
Sep. 2017
Download of Drug
DB after login
Oct. 2016 Dec. 2016
Remove offline pictures
From Disease Guide

16. -6 %
-8 %
244 MB
-73 %
- 86 %
-3 %
-16 %
-4 %
-28 %
54 MB
25 MB
328 MB
Case study #1 – Download conversion
Disease Guide
on demand
Apr. 2017
All data on demand
& update OTA
Jun. 2017
Technical
Groundwork
Sep. 2017
Download of Drug
DB after login
Oct. 2016 Dec. 2016
Remove offline pictures
From Disease Guide

17. User benefits
Avoid to uninstall and
reinstall the App
More free storage on
his device
Select only interesting
tools & content
Case study #1 – Download conversion

18. 16.3 %
September 2016
41.4%
October 2017Download
conversion rate
Case study #1 – Download conversion

19. Pain Point
Registration path
Case study #2 – Register

20. Integrating
Native A/B testing
Driving more traffic to the registration form
Adjust the
App architecture
Rework the user
journey
Case study #2 – Register

21. Case study #2 – Register
Dec. 2016
A/B Test on 1st screen

22. Case study #2 – Register
Dec. 2016 July 2017
Limited access on the App 1st LevelA/B Test on 1st screen

23. Access to 3 articles before registration
Case study #2 – Register
Dec. 2016 July 2017 Oct. 2017
Limited access on the App 1st LevelA/B Test on 1st screen

24. Dec. 2016 July 2017 Oct. 2017
A/B Test on 1st screen Limited access on the App 1st Level Access to 3 articles before registration
Case study #2 – Register

25. User benefits
Appraise the contentDiscover the App
Case study #2 – Register

26. Case study #2 – Register
From 7 % to 20 %
Registration conversion
Dec 16 – Oct 17
60% Univadis FR
Registrations from the apps
Sept.17
Results

27. Case study #3 – Mobile CRM
Pain Point
More effective Push Notifications

28. Increase Users
Opt-In
Improving the Push Notifications Strategy
Smart & Automatic
Notifications
Create new type of
notifications
Case study #3 – Mobile CRM

29. Case study #3 – Mobile CRM
Push Pre-Permissions
Oct. 2016

30. Case study #3 – Mobile CRM
Push Pre-Permissions Segmented Opt-in
Oct. 2016 Feb. 2017

31. Case study #3 – Mobile CRM
Push Pre-Permissions Segmented Opt-in
Oct. 2016 Feb. 2017
Automatic push
Feb. 2017

32. Case study #3 – Mobile CRM
Push Pre-Permissions Segmented Opt-in Opt-Out retargeting
Oct. 2016 Feb. 2017 Mar. 2017
Automatic push
Feb. 2017

33. Push Pre-Permissions Segmented Opt-in Opt-Out retargeting Onboarding Push
Oct. 2016 Feb. 2017 Mar. 2017 Sep. 2017
Automatic push
Feb. 2017
Case study #3 – Mobile CRM

34. Case study #3 – Mobile CRM
User benefits
Avoid anoying
notifications
Better knowledge of
the features
Content aligned with
the needs

35. Case study #3 – Mobile CRM
Increase of 75 %
on Opt-in user base
Apr. 17 – Oct 17
> 50 % of Retention
on the 1st month
Oct. 17
Results

36. Conclusion
Concrete goals for
the whole Team
Methodology Driving results

37. Thank you
@AntoineKuhn
@Gabri_Paris
app.univadis.com