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Ads Penalties for False/Deceptive
 Cease and desist orders
 Civil penalties, consumer redress and other monetary
remedies
 Corrective advertising, disclosures and other
informational remedies
Fake ‘’Limited’’ Offers
 Falsely stating that a product will only be available for
a very limited time, or that it will only be available on
particular forms for a very limited time in order to
deprive consumer of the ability to make on informed
choice.
How do we determine if
advertising is misleading?
 The characteristics of the goods or services;
 The price;
 The condition governing the supply of the goods or the
provision of services;
 The nature qualities and rights of the advertiser.
How would misleading advertising
be controlled?
 The member states will ensure that those persons or
organisation with a legitimate interest may;
 Bring a court action against misleading advertising ;
 Bring the advertising before a competent
administrative body to rule on the complaints or to
institute the appropriate legal proceedings.

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Advertising (1)

  • 1. Ads Penalties for False/Deceptive  Cease and desist orders  Civil penalties, consumer redress and other monetary remedies  Corrective advertising, disclosures and other informational remedies
  • 2. Fake ‘’Limited’’ Offers  Falsely stating that a product will only be available for a very limited time, or that it will only be available on particular forms for a very limited time in order to deprive consumer of the ability to make on informed choice.
  • 3. How do we determine if advertising is misleading?  The characteristics of the goods or services;  The price;  The condition governing the supply of the goods or the provision of services;  The nature qualities and rights of the advertiser.
  • 4. How would misleading advertising be controlled?  The member states will ensure that those persons or organisation with a legitimate interest may;  Bring a court action against misleading advertising ;  Bring the advertising before a competent administrative body to rule on the complaints or to institute the appropriate legal proceedings.