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The Advertising Codes lay down rules for advertising agencies and media ownerships written by the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) to ensure advertising is responsible. The rules inform advertisers what can and cannot be said to avoid misleading audiences or causing offense. Additional rules apply to advertising of products like alcohol, medicines, and gambling to ensure health and safety. The Advertising Standards Authority (ASA) administers the codes to close loopholes and enforce compliance.
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Hayley McCarthy created a soundtrack for a project by composing music in Cubase using MIDI tracks and virtual instruments. She layered various instruments like drums, claps, and piano to develop the soundtrack. Screenshots show how she layered different tracks and sounds. Sound effects were taken from YouTube because they fit well with her advert. Dialogue was one of the first elements developed since it was key to clearly describing her advert. All audio files were exported and organized in Audacity before being completed in a final video project using Flash player.
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Production log
Hayley McCarthy created a soundtrack for a project by composing music in Cubase using MIDI tracks and virtual instruments. She layered various instruments like drums, claps, and piano to develop the soundtrack. Screenshots show how she layered different tracks and sounds. Sound effects were taken from YouTube because they fit well with her advert. Dialogue was one of the first elements developed since it was key to clearly describing her advert. All audio files were exported and organized in Audacity before being completed in a final video project using Flash player.
Shooting schedule 4
The shooting schedule outlines a week of filming for an advertisement. On Monday, footage of a mouse running across a green screen and performing various actions will be captured. Tuesday will involve filming shots of a mouse cereal brand. Wednesday through Friday focus on filming a boy playing rugby and skateboarding, as well as children interacting with the mouse character.
Rough draft of perposal
The document provides a storyboard for a makeup advertisement featuring three models. The storyboard outlines a series of shots showing the models using makeup products against natural backdrops like trees and bridges. Scenes include close-ups of eye makeup, models posing and embracing nature, and shots of the models blowing glitter at the camera. The advertisement would then display the makeup products used before closing with a shot of the models walking away and a slogan.
Final proposal
The document outlines a proposal for an advert for MUA makeup academy. The advert will be filmed in a nature center and feature three models of different ethnicities to show that everyone can feel good in their own skin. The advert will start with the MUA logo and then show the models embracing nature in a dreamlike fantasy world with peaceful music. It will include shots of the models joking around, blowing glitter at the camera, and wearing different makeup styles to promote the products.
Final major project L03
Hayley produced a 1 minute 7 second advertisement for MUA Makeup Academy to promote their products. She served as the director, camera operator, editor, and producer. The advertisement featured three models of different ethnicities at a nature center to show natural makeup looks. Hayley shot the advertisement over two days to capture all the needed scenes, including the models blowing glitter and posing in nature. She encountered some minor issues like outfit mix-ups but was able to adapt. The final advertisement aimed to showcase the MUA products in a dreamlike setting surrounded by nature.
Legal and ethical issues
I have to carefully consider all legal and ethical issues when creating an advertisement. No tobacco products can be shown and no false or misleading claims are allowed. Following the exact idea for the ad closely will help avoid any legal issues. Offensive language that could upset audiences must also be avoided. Using copyrighted music, footage or images from other sources is not permitted, so royalty-free music and self-produced footage will be used to prevent any copyright violations.
What i needed for my advert and Skills I need
I need a camera, tripod, and Premier Pro editing software to film and edit my advertisement production. As the director, I will need strong organizational and management skills to ensure the production runs smoothly by directing the models, minimizing mistakes, and adhering to the schedule so the cast understands their roles.
Audience research
The document summarizes the audience research done for an advertising campaign for makeup products. It looked at the age of typical customers at existing stores (late teens and older), prices of competing brands, and example adverts. It analyzed the websites of several competing brands including L'Oreal, Max Factor, Miss Sporty and MUA to understand their target demographics and presentation styles. Based on this research, the document concludes that a 16+ age target suits the MUA brand and that the proposed advert focuses appropriately on presentation of colors and promotions to draw attention from the target audience.
L01 Unit 4
This document outlines a student's idea for an advertising campaign for makeup brand MUA. The student's idea is to create a nature-inspired ad featuring three models of different ethnicities wearing MUA makeup in a forest setting. They received feedback from peers questioning the nature theme and suggesting making it more modern and eye-catching. In response, the student decided to have the models wear white or black to showcase the makeup better and chose a dream-like mystical theme. They developed the slogan "MUA you in a different light" to convey that the makeup makes people feel beautiful. The target audience is identified as women aged 15-30 based on the typical customers at the store.
My client brief
The client wants a gentle, daydream-like piano soundtrack for their advertisement that includes realistic sound effects for each object shown. The soundtrack should be lip-synced to the visuals and work well with the overall advert. The client wants the final product to be fun, creative, and well-polished rather than looking like a rough draft completed quickly. They provided a script detailing diegetic kitchen sounds and voices for inclusion in the soundtrack.
Production schedule
1. The production schedule outlines the tasks to be completed each day which included recording sound, importing and editing audio in Cubase, piecing together the soundtrack, adjusting volume levels using the mixer, and exporting the final project.
2. Most tasks were achieved according to the schedule, however the document notes that the producer was unhappy with how the soundtrack turned out and felt it was more time consuming than expected.
3. By the sixth day, the major tasks were completed but the producer remained dissatisfied with the overall production.
Codes and conventions of a radio drama to complete
Speech, sounds, music, and silence are used in radio drama to distinguish characters and set the scene. Voices help listeners identify who is speaking, while music and effects convey location and atmosphere. Signposting uses effects at the beginning of scenes to establish where the action is taking place. Cliffhangers create suspense by leaving the audience wanting more at the end of an episode.
Radio drama pre production
This document provides information for the pre-production of a radio drama, including a list of equipment needed for recording, a recording schedule, pictures of locations, and a props list. It also includes a casting section, identifying two actors - Eleanor Rose and Hayley Denise - who will play multiple characters each in the low-budget production.
Evualation
This document contains feedback and an evaluation of a radio drama project. The feedback includes positive comments praising the insight into the main character's thoughts and enjoyment of the cliffhanger ending. Negative feedback notes that some characters sounded similar, making it confusing. The evaluation reflects on what was learned about genres and conventions of radio drama. It was noted that using characters' inner thoughts and differentiating characters' voices could improve clarity. Overall, the creator was pleased with the project but aims to apply the lessons learned for future radio dramas.
Unit 4 L02 PRESENTATION FOR MUA
The document discusses plans for an advertisement for MUA makeup products. It proposes a mystical fantasy-themed ad featuring realistic computer effects, contrasting colors, and varied shot angles to stand out from competitors. The target audience is identified as 15-30 year olds due to the affordable prices and trendy colors appealing to younger consumers. A budget of approximately £14,000 is outlined, covering the costs of camera equipment, software, models, clothing, props, makeup artists, and reserving a nature reserve for filming locations.
Styles and techniques for Music Video
The document discusses various techniques used in music videos to convey meaning, story, and engage the audience. It provides examples of different genres of music videos like narrative, animation, and interpretive. Techniques mentioned include cutting shots to the beat, miming, referencing other artists, and changing songs to make them more suitable for different audiences. The goal is to effectively communicate themes and ideas through visual elements that complement the music.
Madonna vogue
Madonna's 1990 music video for "Vogue" was directed by David Fincher and featured Madonna as a sex symbol surrounded by dancers. The video was inspired by vogue dancers Jose and Luis and portrayed Madonna and the dancers posing in the style of 1950s icons like Marilyn Monroe. Through its black and white cinematography and emphasis on dancing, the video portrayed voguing as a symbol of feminine power and suggested that listening to the song could make one feel fashionable and in style.
Homelessness in my area project presentation
1) The document is a presentation about a project on homelessness in the local area. It outlines the planning, research, production and editing process for creating a video to raise awareness about homelessness.
2) Research included gathering statistics on demographics of the homeless population as well as common causes of homelessness such as relationship issues, addiction, and health problems.
3) The video was produced using footage and photos taken by the students. It featured a fictional story of a homeless person's journey from homelessness to finding stability with help from a shelter.
How many people are homeless in the uk
According to the document, there are approximately 1 million people in Britain that are considered homeless, with half a million living on the streets or in doorways and the other half living in temporary shelters or squats. The document notes it is difficult to accurately count the homeless population as many are outside of formal record systems. It provides a definition of homelessness as having no home, though acknowledges that squatting or shelters could be considered a home, though an inadequate one. The United Nations estimated in 2005 that there were 100 million homeless people globally.
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Presentation1
- 2. Codes • The Advertising Codes lay down rules for advertising agencies and media ownerships to follow.
- 3. Who writes the rules? • The Advertising Codes are written by an advertising industry. This through the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The members of these committees each represent advertising agencies, Media ownership and individual broadcasters. Therefore (BCAP) looks after the UK Code of what is known as broadcast advertising.
- 4. Committee of Advertising Practice (CAP) • (CAP) is therefore in charge of looking after the UK non-broadcasting advertising, direct marketing and furthermore sales promotions.
- 5. What do the rules underline • The rules tell us what we can/cannot say when producing something such as an advert. They are designed to put into place that you cannot mislead, or offend, or harm your audience. Adverts must be responsible for there actions and be able to use fair competition. • It doesn’t matter to what product is being advertised because that the rules apply for any type of product.
- 6. Advertising Codes Furthermore, the Advertising Codes contains rules for certain products and marketing techniques being advertised. The main products to use these extra rules are: alcoholic drinks, health and beauty claims, children, medicines, financial products, gambling, direct marketing and prize promotions. This is another way they add more rules to make sure The UK advertising is therefore responsible.
- 7. The administers • The ASA administers make it almost impossible for advertisers to find loopholes. They make sure every rule is clearly stated in the book. This therefore changes advertising as they are then more careful what they broadcast.