This document contains a 10 question survey to gather information from audiences about their preferences for horror movies. It asks about demographics, favorite horror subgenres, what they find scariest, preferred protagonist gender, expected settings, time periods, and what makes a scary trailer. Respondents are asked to select answers and provide explanations for some questions.

1. Audience Research Questionnaire
It is very important that you answer these questions honestly. Please only tick one box unless asked to tick more
than one box.
1. What is your Gender?
Male [ ] Female [ ]
2. What is your age group?
Below 15 [ ] 15-16 [ ] 17-18 [ ] 19-20 [ ] 21-22 [ ] 23-24 [ ] 25 [ ] Above 25 [ ]
3. What is your favourite horror movie sub-genre?
Action horror [ ] Body horror [ ] Comedy horror [ ] Gothic horror [ ] Natural horror [ ] Psychological horror
[ ] Sci-fi horror [ ] Slaher films [ ] Splatter films [ ] Zombie films [ ]
4. Can you please explain why this is your favourite sub-genre in the space below
5. Could you please briefly explain what you think the scariest part of a horror movie is?
6. Would you prefer a female or male protagonist?
Female [ ] Male [ ]
7. Please explain your chosen answer for question 6 in the box below
8. Could you list below and area/scenery that you expect to a horror film to take place in?
9. What would you prefer?
A period film [ ] Present day film [ ] A film that takes place in the future [ ]
10. What do you think is most important when making a horror trailer scary?