This document lists past exam questions for a media studies course, focusing on the area of film. The questions cover various topics related to how media products are marketed, distributed and consumed in the digital age, including the impact of media ownership, cross-media convergence, digital distribution, the role of marketing in appealing to audiences, and the effects of technological developments on media institutions and audiences.

1. Past Questions – Our Media area is FILM but you can make reference to others
June 2013
Something about Digital Technology and its use/effect in Marketing and Consumption (sorry, can’t find the paper at
this exact moment on time….. Bad Miss Hill!)
January 2013
What impact does media ownership have upon the range of products available to audiences in the media area you
have studied?
June 2012
“Cross media convergence and synergy are vital processes in the successful marketing of media products to
audiences” To what extend do you agree with this statement in relation to your chosen media area?
January 2012
To what extent does digital distribution affect marketing and consumption of media products in the media area you
have studied?
June 2011
“Successful media products depend as much upon marketing and distribution to a specific audience as they do upon
good production practices” To what extent would you agree with this statement, within the media area you have
studied?
January 2011
Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media
area.
June 2010
What significance does the continuing development of digital media technology have for media institutions and
audiences?
January 2010
“Media production is dominated by global institutions, which sell their products and services to national audiences”
To what extent do you agree with this statement?
June 2009
How important is technological convergence for institutions and audience within a media are which you have
studied?
January 2009
Discuss the ways in which media products are produced and distributed to audiences, within a media area, which
you have studied. What are some of the consequences of the production and distribution system?