The AMGW Agency, based in Miami, provides advertising and public relations services to well-known brands, employing both mainstream and alternative media strategies. Mainstream media involves traditional advertising on large networks, while alternative media, which is rapidly growing, focuses on online platforms and independent outlets to target specific demographics. These alternative campaigns are advantageous for clients seeking to reach niche audiences.

1. By AMGW Agency

2. Introduction
 Providing advertising and public relations services to
large, well-known brands, the AMGW Agency is
headquartered in Miami, Florida, with regional offices
throughout the United States and abroad. In touch
with the latest media trends, the AMGW Agency
provides mainstream and alternative media
placement.

3. About the Media
 Mainstream media usually involves purchasing
advertising space on large television networks or in
popular newspapers such as the New York Times.
While mainstream media has a large scope and is
traditionally associated with advertising, especially for
high-profile brands and corporations, alternative
media is becoming increasingly popular. In fact,
according to Ad.Age.com, money spent on alternative
media for marketing and advertising purposes rose by
22 percent in 2007 and continues to rise. This trend is
due in part to an increase in Internet use among
consumers.

4. Conclusion
 Alternative media campaigns can involve advertising
on popular websites and independent news
organizations that are not considered mainstream.
This type of advertising is beneficial for clients who
have a very specific demographic rather than a product
that appeals to people of all lifestyles.