Powerpoint Trends - Stefanie
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The document discusses how digital media has influenced the classic magazine format. It explores the features of traditional print magazines and how new media is both a threat and opportunity. While print magazines still have advantages in convenience and quality, new media allows magazines to attract more advertisers, track engagement, and offer interactive content. Ultimately, magazines should view new media not as a replacement but as a way to enrich the print edition and integrate new technologies into their business models to ensure future success.
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As media – institutions and audiences questions
This document contains 8 potential exam questions related to media institutions and audiences covering topics such as how media products are produced and distributed, the importance of technological convergence, the role of global media institutions and national audiences, the impact of digital media technology, issues of media ownership, the importance of marketing and distribution, the effects of digital distribution, and the role of cross-media convergence in marketing media products to audiences. The questions would require analysis and discussion of these topics within a specific media area that has been studied.
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The document discusses how media products are produced and distributed to audiences, the importance of technological convergence for media institutions and audiences, the extent to which media production is dominated by global institutions selling to national audiences, the significance of developing digital media technology, the importance of marketing and distribution to a specific audience for successful media products, and how digital distribution affects marketing and consumption of media.
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This document provides guidance on essay structure for responding to exam questions about targeting specific audiences within a media industry. It includes examples of:
1. Opening paragraphs that introduce challenges facing the magazine industry from changes in media consumption due to new technologies.
2. Potential topics to discuss in the essay like prosumers, user-generated content, mass vs niche audiences, convergence, synergy, and the future of the industry.
3. A closing paragraph that draws conclusions and considers the future of the magazine industry in a changing media landscape.
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This document provides guidance on essay structure for responding to exam questions about targeting specific audiences within a media industry. It includes:
1) Example opening and closing paragraphs that introduce challenges facing the magazine industry from changes in media consumption and technology.
2) Guidance on discussing issues like prosumers, user-generated content, mass versus niche audiences, convergence, synergy, advertising revenue, printing, and production in relation to targeting audiences.
3) An example exam question to analyze how a media institution targets audiences and a framework for structuring an essay on this topic.
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This document outlines the course requirements and exam structure for a Media Studies course. It discusses key concepts like institutions, media texts, audiences, and representation. It also provides examples of large media organizations like News International, BSkyB, and The Sun Newspaper that operate across multiple platforms. Students are expected to analyze how media institutions target audiences and explore ideas about how audiences use different media. The exam consists of an analysis question about a media industry and compulsory essay questions worth 50% of the overall course marks.
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1) The document discusses the future of the magazine industry and how students should prepare a case study comparing two music magazines, NME and Metal Hammer, published by different institutions.
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2) Sample topic sentences and quotes that can be used to discuss how technological changes have impacted how media institutions produce and present their content.
3) A list of issues the essay could address, such as targeting audiences, mass vs niche audiences, convergence, synergy, and the future of the magazine industry.
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Individual paper Trends - Stefanie
This paper examines how new media has influenced and reinvented the traditional magazine format. It begins with a literature review on four topics: the features of classic magazines, the influence of new media on magazines, the advantages of new media, and how magazines can use new media. The review finds that while classic magazines still offer advantages like experience and high quality content, new media is influencing the magazine industry through decreased revenues and the rise of online magazines. Publishers are now experimenting with new media formats to enrich print magazines and leverage new media's advantages, like two-way communication and access to large amounts of free information.
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3) Younger audiences having new media behaviors, using the internet as their primary news platform.
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The document discusses how digital media and social media have influenced the traditional magazine format. It notes that while new technologies do not completely replace old ones, they often find new purposes. Magazines may be considered "old new media" that are being creatively disrupted by digital interactive media. It suggests that magazines can be saved by reducing print copies, developing websites with different content than print versions, adding artistic value through design, and developing partnerships across media. It proposes further research on partnerships and testing the usability of e-books.
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This document proposes further research on how digital interactive media have influenced the traditional magazine format. It provides context on the rise of digital media and how it has challenged magazines' subscriptions and advertising revenue. The document reviews theories of new media, digitality, interactivity, and remediation. It finds that while digital media have pushed magazines online, the older print format still remains visible through remediation. The document recommends future research through economic analysis, technological developments, audience workshops, and risk management to fully understand the impact and define the future of magazines. The central question of whether digital media have reinvented magazines or if print will still have a place remains to be answered through more in-depth investigation.
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3) A list of issues the essay could address, such as targeting audiences, mass vs niche audiences, convergence, synergy, and the future of the magazine industry.
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Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
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LA HUG - Video Testimonials with Chynna Morgan - June 2024
Powerpoint Trends - Stefanie
- 2. Research question “Have digital interactive media influenced and reinvented the structure of the classic magazine format?”
- 3. Research What are the features of a classic magazine? What kind of influence do new media have on the classic magazine? What are the advantages of new media? How can the magazine industry use new media?
- 4. Classic magazine Mass media Periodical Variety of articles Print Financedby: circulation advertising
- 5. Classic magazine Producer consumer
- 6. Classic magazine No needfor a internet/computer/mobile phone Reading from print paper is more convenient The content is of higherquality
- 7. Influencenew media Tensionbetween print an online magazines New media?Enrichtentorreplacement?
- 8. Influencenew media Decreasingrevenues Decline ad pages
- 12. Advantagesnew media Attractingadvertisers cheapway of communicatingwithaudience track impact of messages E-commerce
- 13. Classic magazine and new media
- 14. Classic magazine and new media Mobile wireless (HEARST magazine) Tablet (SportsIllustrated)
- 15. Classic magazine and new media
- 16. Conclusion It is notlikelythat the print magazine willdissapearverysoon, even though the industry is changing. New media offer a wide range of options to enrich the print magazine.
- 17. Empirical research Focus groups Peoplefrom target groups Peoplewithtechnologicalexpercience
- 18. Recommendation Seenew media as anopportunity, soinvest Create cross media packages Don´t lose the print magazine, butintegratenew media in the current business model
- 19. Recommendation
- 20. Questions?