This document contains research and analysis on magazine design elements, including: 1. Labeling and analyzing various elements of magazine covers such as the masthead, main image, cover lines, and barcode. 2. Comparing and critically analyzing differences between two magazine covers, noting differences in design, tone, and suitability of images. 3. Labeling and analyzing elements of magazine content pages such as headings, pictures, and columns. 4. Research focuses on high-end magazines like Vogue and Property Report as well as more casual titles like US Weekly to understand how design conveys tone and targets different audiences. Diagrams and detailed explanations provide a thorough breakdown of magazine layout and design principles.

1. AS MEDIA
FOUNDATION
PORTFOLIO
Magazine Production Folder
ALEXANDRA CIROVIC

2. RESEARCH
1. Labeling front cover design
2. Analysis of a cover
3. Analysis of a different cover
4. Analysis of a different cover 2
5. Critical comparasment of two magazine covers
6. Labeling a content page
7. Content page analysis
8. labeling a content page
9. Content page analysis
10. Comparasment of two content pages
11. Labeling a double spread
12. Analysis of a double spread
13. 3rd double spread analysis
14. Questionnaire
15. Summary

3. Front Cover Labeling

4. Strapline/su
bheading
Masthead
Cover
lines
Main
cover
line
Main
cover
image
barcod
e
Date
line/cover
price
Strapline/
banner
Flashbutto
n coverline
Spine (the
bound
edge)

5. Front cover analysis

6. Main image
There is a single image of
a building located
somewhere in Asia that
appears to be very
luxurious. It represents
the new plans for Asian
countries considering the
architecture. The image
is simple but serious,
showing a high tech
building with an
amazing complex of
pools, gardens, etc.
Masthead
It is a short explanation of
what is the magazine about. It is the
biggest because it is the name of the
brand. It’s purposely in white san
serif font to be very catchy,
especially the fact that it is in bold.
And it is split in two parts, yet the
other part isn't bold but that is on
purpose so It is stylish.
Selling line
Short but vivid title of the
marketing for the magazine,
the attraction for the
customers. In this case it states
that the ‘Property Report’
magazine is the leading
magazine, logically everyone
would be attracted to this,
everyone wants the best. That
is why it is positioned right
below the masthead, so they
make sure that the customers
read it.
Man cover line
It is large, it has two lines in different
size, it is very visible and readable
because it explains shortly the main topic
of this edition of the magazine. It is in
classy Times new roman font and in
black color contrasting the background so
it is more catchable. Definitely one of the
most important pieces of the magazine
cover. It is what catches the customers
attention at first place, so they continue
reading the rest.
Dateline
Month and
year of
publishing and
the price of the
magazine.
Cover lines
Are there to support the
main cover line, and to
attract customers by
stating some details from
the topics inside the
magazine. It is in black
color as contrast from the
light background and
times new roman font to
give the effect of
classiness. Cover lines
are crucial in attraction of
customers.
Strapline banner
Is positioned at the
bottom of the magazine
in white color so it is eye
catching. It states the
main subjects in
magazine.
Barcode a computer readable code which
with the series of numbers keeps the stock
control and keeps info about number of issues
sold.
Website is there so the
customer can enter it for
questions or further
information.

7. Masthead- the masthead
being US Weekly tells that the
magazine comes out every week.
Since it is yellow and san serif
font it does not look serious, it
gives the impression of a chatty
magazine, which it is.
Yet the masthead represents
informal and low class audience.
The masthead of this magazine is
positioned in the corner
Cover lines and
sub cover
images-On the cover
there are usually few
cover lines next to the
main line. They are there
to inform the customers
about few other
interesting subjects in the
magazine, they attract
the customers to buy the
magazine. Not everyone
is interested in the main
topic which in this case is
the divorce of Kris Jenner
and Bruce Jenner, so the
cover lines are there to
inform the customer
about other topics that
might interest them.
Price-the price is very important for
a magazine. Magazines such as this one
should not cost too much because they
are gossip magazines and not major
fashion or real estate ones. They are not
big and don’t have a lot of content. Nest
to the price there is always a date of
publication.
Main image-the main image in
combination with the main cover line is
representing the main topic of the
magazine in that issue. Here we have two
celebrities divorcing. the picture of them
together ripped, attracts people to buy the
magazine because it indicates drama and
people love reading about drama, the
ripping effect is great when illustrating the
breakup between two people. On top of
the ripping effect, there is the Main cover
line in yellow color to attract customers
and san serif font which indicates that the
magazine is not serious and classy.
Main cover line (selling line)- the
main cover line is connected always with the
exclusive of the magazine, in this case the
exclusive is the Jenner divorce. The main
cover line is there to attract the first sight
from people so they look at the whole cover
and read the other cover lines, get intrigued
and buy the magazine. That’s why the main
cover line is always in a eye catching color,
big letters and with some mark (question
mark, exclamation mark etc.). When the
cover editors write a question for the main
cover line it attracts customers to see the
answer even if they are not interested in the
particular topic. With the exclamation mark i
gives the effect of seriousness and people
want to read what is the serious thing
happening in the life of celebrities. Under the
main cover line come the sub cover lines
telling more widely what is written in the
magazine about the main topic.

8. Heading.
VOGUE is the most prestigious
magazine in the world, especially in the
fashion industry. Here the color is coral
pink-redish and it is a great contrast to
the subtle background. It is in serif font
but in a very classy Times New Roman.
It is very large, taking up to 25% of the
cover space, it is very important to be
eye-catchy, and after all the Vogue name
or the word itself is so important,
‘heavy’ and prestigious, so the bigger
the better.
Strapline.
Vogue always has a strapline here in
the left upper corner labeling a
special extra topic or information that
the customer gets when they buys the
issue. Every month it is something
different.
Main image.
The main cover image is a
famous actress named Charlize
Theron. She is considered to be
one of the most stylish
celebrities in the world so no
wonder why she got to the cover
of Vogue. She is a very classy
woman that is why the cover
itself is done very subtle and
classy. She defines sex appeal
that is why she is in this dress
with deep cleavage and wet
with her hair slicked, with very
subtle makeup that emphasizes
her blue vivid eyes. The editors
went for a sexy mermaid effect
with he ocean behind her. And
they definitely succeeded.
Primary cover lines.
Sometimes magazines have more
than one main cover line. Here we
have two primary cover lines and
one secondary that is to the left.
Primary lines label the main
topics in the magazine. These
lines are always the biggest in a
popping contrast color to the
background so they are eye-
catchy. In this case we have the
first line in black , san serif font,
very large, giving out a
seriousness effect . The second
main cover line is in pink and
uses an exclamation mark to
make it more popping and
important.
Secondary cover line.
As already said, there are primary and
secondary. The reason this is a
secondary even though it is large and
vivid, is because it is about the
character on the cover. That is only few
pages of her images and interview
while primary ones label what this
issue is all about. As I noted under
‘main image’ , that the editor wanted
to make a mermaid effect, here it is
above her name and surname stating
‘HOLLYWOOD SIREN’ .
Cover sub lines.
Cover sub lines are there to get the
reader most interested once they have
started reading the cover page. These
lines tell more widely about some other
topic in this issue that are more serious
or not as fashionable in case of Vogue,
but a different kind so the market is
wider because than the magazine won’t
buy only fashion related people but
others too.
Barcode and price.
a computer readable code which with the series of
numbers keeps the stock control and keeps info about
number of issues sold. The price of this magazine suits the
prestige status it has, it is very expensive but large also and
it is the most prestigious magazine on earth.

9. Critical comparasment of two
magazine covers

10. This magazine is very
subtle and classy, without
popping colors, the colors
are well combined.
The tittle is big and
white to the contrast of
the cover, it is eye
catching and yet isn’t a
red or blue etc.
This magazine is
very colorful making
it the opposite of
subtle or classy. This
magazine is kitschy.
The price suits the
magazine. Since it is
one of the leading
real estate
magazines. $15 for a
magazine just says
that when you open
it is worth it.
The heading is also big
but it is san serif font
which looks like it is
unserious especially with
the red, but also that it is
not classy at all.
Of course the price of this
magazine completely justifies
the claims on the top of the
slide. The price of this
magazine is $7.99. Not one of
the leading magazines for
sure.
The image on the cover of
the magazine on the left is
definitely appropriate
considering the title and the
content, while the image of
the magazine on the right I
completely meaningless
considering the topic of the
magazine. If someone is
buying a real estate
magazine they want to see
an amazing property on the
cover, not a man, whoever he
is, they want something
connected to real estates.

11. Labeling a content page

12. Heading.
Headin
g.
Number
labels.
The subheadings.
Text under the
subheading.
Main
picture.
Content
label,
heading.
Website.
Starting
letter.
Column
from the
editor.

13. Content page analysis

14. The
headings/categories.
The headings are in red so it is
catchy. It is the same color as
numbers meaning that it labels
something. The numbers and the
heading are in bold so it indicates
that it is serious and important part
of the content page.
Numbers.
The numbers are big and
red because they need to be
seen in order to easier find
the topic you want to read.
The main
heading.
Now, this is very
interesting because the
name of the magazine is
presented as an
illustration. The hand is
representing an ‘I’ and the
N being in red and big is
very catchy.
Background.
The Background is in grey-
brownish color, but not too
dark. the white and red
letters are very nicely visible
and the interior of the
objects goes well together,
just like this beige apple and
beige arm perfectly mixed
with the red letter, white
cubes and the white
skeleton.
Contents label.
The contents label is
there to inform the
reader that this is a
content page.
Colors.
The colors are very subtle
with only a bit of red
popping out, the selection of
colors indicates that this is
probably a fall issue and that
every interior design inside
the magazine is Autumn
themed.
Layout.
Less is more. This particular
layout is very simple but yet very
classy eye-catchy and fun. It is a
portrait layout and very
structural. By structural I m

15. Comparasment of two
content pages

16. Background.
The background is
very childish with
the popping pink
and indicates that it
is a teen mag.
Background.
The background here
is very sophisticated
with the grey-
brownish subtle
color, indicating that
the mag is serious
and classy.
Font.
The font of the mag
is serif and it shows
that this is a chatty,
not serious
magazine.
Font.
The font of this
magazine is sans serif
which indicates that it
is serious and classy
once again.
Subheadings.
The sub headings in this magazine
from the left are very vivid, serif font
and use of stickers (referring to the
heart) which indicates that it is a
cheap, chatty, teen, not classy
magazine. Yet, the subheadings from
the magazine that is to the right, are
very classy, simple, catchy but not
kitschy, a big difference. The color of
the subheadings on the right are
compatible with the color scheme from
the whole page while in the magazine
that is to the left there are tons of
different colors mixed and it looks very
kitschy.
The numbers.
The numbers on the magazine to the left are much larger and vivid with the mix of pink and
yellow color. The numbers are just thrown around and not in order. The numbers to the right
are very subtle and much smaller, big enough to be spotted but small enough to be classy, the
red color again compatible with the whole color scheme and nicely catchy.
Pictures and color scheme.
The main images to the left are very
vivid and represent the topics for
teenagers while in the magazine to the
right there are no literal images, only few
objects, making it look classy and subtle.
The color scheme to the left is a chaos,
very vivid, tons of different colors, very
kitschy and everything but not classy.
The magazine to the right has only few
colors mixed and the colors are coming
from the same color family, to it is very
well mixed and it gives the impression of
classy, serious and very tasteful
magazine.

17. Labeling a double spread
page

18. Magazine
name
HeadingMain
image
Sub
imag
e
Sub
image
s
Text in
paragraphs
Information
and website
including a
phone number
Names of characters
in the image above
Questions as
subheadings

19. Analysis of a double spread

20. Corner info.
Few words placed in
the corner here state
that this house is on
Cyprus and that it is
a designer home.
Image of family.
The family is Scottish and this house
is theirs. When they bought the
house it was completely different,
but now that they have renovate it, it
is absolutely amazing and they want
to share their dream come true.
Main image.
The main image is the
core of the house they
renovated. It shows the
pool and front part of the
house. Since they
selected this photo to be
the main image it is
obviously their favorite
part of the house that
they are most proud of.
The pool is absolutely
amazing and since it is
full it indicates that the
shots were taken in the
summer.
Sub images and
comparison.
The sub images are there
to show few more parts
of the house, and they
are presented with
photos from the past to
be compared with the
renovated part. It shows
that the family invested a
lot of time, effort and
money in this house.
The main
heading.
The main heading is mixed
with orange and grey color,
the whole article is very
nicely combined considering
the colors. White, grey, blue
and a little bit of popping
orange that gives the needed
effect for freshness. First of
all it is a motivational
heading. ‘Not just a Dream’
makes people wonder could
they make something they
want possible. This house
was obviously this family’s
dream that they made come
true. Since this house is a
dream house for most of the
people, the heading goes
perfectly with it .
The text.
There is not a lot of text
because the pictures speak
more than thousand
words. The text Is just a
short interview with the
family telling how they
made it and what is their
favorite part of the house.
The big starting letter W is
in orange, giving the nice
fun but still serious effect.
Before&After.
Before and after signs in the corner
of the photos are there to guide the
readers to know why are there two
photos and what do they represent.
Interview bullets.
Next to the photos there is a
bit of text that is part of the
interview. Three family
members gave their
statements/comments about
the changes in the house.

21. 3rd double spread analysis

22. This is a double spread magazine from obviously a
teen magazine. It can be concluded by looking at the
color pattern, main image, and informal text. The
quotation marks in pink, that are opening and closing
the main title/statement represent how not serious it is
and that the main title is an ironic statement. By
writing “I’d” instead of “I would” proves again about
the chatty type of magazine. The background is in
black so all the pink would pop out nicely. At the
right above the page number, there is an information
who took the picture and who wrote the text.
The main image is a famous singer
indicating that the magazine is only
celebrity related. Second main line is
the line that goes after the first main
(heading) line, a subheading. That line
is there to get the reader interested in
what are they going to read in that
article. In this case the singer’s name
‘LEONA’ is in white and bold, that is
revealing an identity of the celebrity
because it can happen that not
everyone knows about her. On the
other hand it can also be creating a
“diva” personality for her as it is
shocking what she revealed in this
interview. The image that they have
used is a photoshoped one, it was
obviously not taken particularly for
this article. Sub images used in this
double spread are related to parts of
her interview that is obviously very
ironic and fun. The quotes written
separately from the main text are hers
most controversial statements from
this interview, and are being pulled out
because it is what readers read first
and get even more interested.

23. Questionnaire draft

24. 1. Name, surname
2. Female/ Male
3. Age
4. Student/employee
5. Christian/Islam/Buddhist/ other
6. Do you read magazines? Yes/no
7. Are you interested in real estate? Yes/no
8. Do you prefer more photos or text in
magazines? Text/Photos
9. What colors would you like to be used?
Black/blue/red/yellow/green/pink/grey/wh
ite/orange/purple/brown
10. Would you buy our magazine?
Yes/no/maybe

25. Summary of research

26. • My main research in this task is real estate magazine so in
connection to the topic I did 2 cover analysis, comparison of 2
covers, analysis of 2 contents and comparison of them, labeling a
double spread and analyzing too.
• Since I did more analysis, comparisons, labeling etc., I used other
topics too, such as fashion and gossip magazines. So I did analysis
of one gossip and fashion magazine. Then, a double spread gossip
magazine analysis.
• Most of the time I used the same technique of labeling with arrows
and then writing in boxes, but in the last slide I used column
technique just to add a bit of difference.