Magazine planning

1. Magazine
Planning
Real Estate magazine planning.

2. Introduction
• The second main task at this stage was to creatively
plan front cover, content page and double spread
article for a Property magazine. Using preliminary
task and research into existing property magazine
institution as well as design codes and conventions,
I had to produce initial drafts which are supported
with a range of visual stimulus.
• The follow up task was to produce a detailed
project treatment with an outline of a magazine
pitch. Which analytically justifies design needs and
wants as well as my creative intentions.

3. Inspiration
Property magazine that I intend to design and make is, directly influenced
by existing magazines such as examples displayed above. In order to follow
magazine publishing design codes and conventions, and in order to appeal
to potential target audience in my own magazine designs I will incorporate
visual and written specifications as outlined in my analytical research.

4. Analysis of my inspirationThis masthead inspired
me because it is very
bold and clear. It takes
up the whole upper
part of the magazine
making it very eye
catchy since it is very
big. The color scheme of
this cover is pretty
shady and dark. The
overall is very simple,
classy and professional.
The white background
blends well with the
main image that mostly
consists of grey shades.
This strapline is very
good, first of all
because it says
exactly what
customers need to
see on a cover, it
represents luxury
and seriousness. It is
in grey so it perfectly
matches the overall
cover.
Main image is very
inspiring to me because
it is very classy and
exactly what a cover
photo should be. It is the
view from a penthouse
that looks over Dubai
and the famous tallest
building in the world
Burj Khalifa
The main cover line is very
short and simple, but
interesting enough to
attract customers. It is very
fit to the main image
because it shortly explains
what a thrill that view
offers to the owner of the
apartment.

5. 2nd Analysis Main image in this
case is very inspiring
to me because I love
the font. The font is
sans-serif and it is
plain but very visible
and noticeable. Since
the background is
blue, the masthead is
white so people can
notice it and read it
without struggling. I
love the ‘Maui now’ in
between of letters E
and A because it first
of all notifies the
customer that this
issue is about Maui
(Hawaii) properties,
second of all it looks
very cool and
unusual.
This tells the customer that it is
free. So it definitely attracts more
customers.
The main image is very eye
catchy since it represents a
gorgeous breath taking
house with the pop of
vivid colors that might
attract the customer at the
beginning. I love that the
main image is displayed all
over the cover and then the
heading goes over it. The
image was taken at
evening so the lights are on
and it gives the best look of
the house possible. It looks
even more luxurious and
breath taking.
Main and sub cover line-s are
placed also on the main cover
image. The main cover line is in
yellow so it is obviously
something that magazine
editors want the customers to
notice. The other lines are in
white so it can be visible since
the background is darker.

6. Draft font styles
Real
Estate
Real
EstateReal
EstateReal
Estate Real
Estate
Real
Estat

7. Final Font Styles
T-imes new roman: Text
B-odoni MT Poster Compressed: Heading
Chaparral Pro Light: Subheading
Century Gothic- Content page

8. Color Scheme
The black is for the Heading , text and the numbers marking the pages. Cover
lines too.
This color can be used as a background.
The grey is for Quotations.
Cover lines

9. Possible magazine names
Property
Today
Luxury Property A listings
Real Estate
Luxurious Housing
BELGRADE LUX PROPERTY
BELGRADE REAL ESTATE
Luxury
Residences

10. Magazine name
• I have chosen ‘A LISTINGS’ name because it is very
unique, I thought of it and I did thorough research
and then realized there is no magazine existing that
carries this name. In my opinion this name gives out
a serious and modern luxurious feeling.
• I am doing it in font called ‘Blade Runner Movie’
because I liked the powerful look it gives out and it
is very unique.
• The name is easy to read and easy to remember.’
A’ stands for high achievement and luxury in this
case because in my magazine only ‘A’ properties
will be listed.

11. Cover Draft
Su
MAIN IMAGE
Price/date
Sub Headings
Topics
The Masthead- has to be eye catchy,
readable and short. This is Bodoni MT
poster font. I is on the top because the
first thing the customer looks is up for the
masthead. It is in black because it is bold
and serious.
Sub headings and topic lines- exist in every
front cover. It is placed under the main
heading and it serves as an info about what
else is in the magazine to read about. The
font I’ve chosen is Chaparral pro, it is a serif
font very elegant and classy just the right fit
for a magazine like this. This is the initial
layout so the color changes due to the
background (main image) , now I’ve used
red to emphasize the simplicity and
subtleness.
Main image- has to be very interesting and
figuratively speaking breath taking in case of
real estate magazine, if the property on the
cover delights the customer they will buy the
magazine. In property magazine case, the
main image should be very modern because
it is the present time and people love modern
things.
Price and Date- is positioned in the down left
corner, it is the place where people usually look for
the price and issue no. it should be visible but not
too markedly.

12. Inspiration of possible existing cover images

13. Content page draft
Content Page
IMAGE
IMAGE
IMAGE
Contents- are lines that
help the reader when
they open the magazine
to find their way
through it, it lists all the
topic issued and
numbers of pages with
each article. It is in
Bodoni MT font in black
and red to add a bit of
color so it doesn’t look
to plane and effortless.
The title content
page- is positioned
in the upper right
corner, because
that is where the
title contents is
usually, and the
customer looks
there out of habit
immediately.
Content lines
The background- is
lighter grey so it
distinguishes a bit from
double spreads and
cover. Also it is a great
color to make the mix of
black and red pop.
The images- are there
to mark few main
topics in that issue
and it attracts people
to read it and go over
it. Many people look
at the contents before
buying the magazine,
so when they see
images, it attracts
them.

14. Articles included in my
magazine
Other articles featured:
1. Real Estate Agent giving Advice
2. Belgrade Properties
3. $4 million Apartment In a Luxurious neighborhood +
owner’s interview.
4. Ancient Luxury properties
5. Price ranges

15. Draft text 1
• Belgrade, Serbia has a new record for the most expensive home sale
ever: the 2000m2 House and 1 hectare of backyard, has
closed for $15 million.
• Belgrade property records show the sale closed on December 23 and
that the buyer is anonymous, the buyer’s name remains a mystery.
The sale hit property records late Friday and was first reported by
the Novosti Dnevne Novine.
• Prior to this sale, the record for the most expensive home sold in
Belgrade was the $12 million that Ivana Kovacevic, daughter of
Serbian fertilizer tycoon Vladimir Kovacevic, paid for the Penthouse in
Hypo Alpe Adria building.
• The new, record-setting house at Maglajska st. has 4 floors, offering
breathtaking views of the nature. Maglajska st. is a streen located in
Dedinje which is a luxurious part of the town. Dedinje is a oasis for rich
people. The House is named AVE, so AVE property is sold for 15 million
dollars and the previous house in that neighbored too, got sold for 10
million dollars. The owner of the house decided to turn it into his
company’s headquarters.

16. Interview with the owner of a €4 million apartment
1.Q: Mrs. Svetlana, we were wondering did you
Also participate in decorating your flawless luxury
Apartment?
ANSWER: Absolutely yes. It is my oasis and it was very important for me to
participate and make sure everything is as I want it to be, plus I love interior
design so it was a fun experience for me.
2. Q: What was the most and least enjoyed part in designing your home?
ANSWER: Well, the thing I enjoyed the most was definitely picking colors,
patterns and designing the pieces for the interior, most of the things were
custom made and very few bought. The thing I least enjoyed was waiting, in
that kind of business you wait a lot and that was driving me crazy. (smiles)
3.Q: When you say waiting, what were you waiting for the most?
ANSWER: Waiting for lot of stuff, repairers, pieces, architects etc. It is constant
waiting.
4.Q: Now, we are interested in your color choice, a lot of people go with
white, grey and black combination these days, but you went with a warmer
color scheme, why is that?
ANSWER: Honestly, because I am decorating my home and not cemetery
(smiles). People completely misunderstood ‘MODERN’ these days, modern
can be even with antiquities, it just depends on how you use it. That
combination that you mentioned in your question is terrible to me.
5.Q: For what room or piece in your home, you could say it is your favorite ?
ANSWER: That is a very hard question. Probably my favorite room would be
my living room or my bedroom because I spend most of my time in those
two rooms when I am home. And a favorite piece would be maybe my
fireplace. My fireplace was custom made for me in shimmering black with
precious stones in red color.

17. Sequel of the interview
6.Q: Wow, that must of cost a lot, what would be your most expensive piece in your apartment?
ANSWER: Hmmm, it would probably be my two black precious crystal chandeliers. Those were
custom made too and I was waiting for them for a long time.
7.Q: Your living room is all in glass and has a direct entry to you amazing huge terrace, what is your
favorite part of that amazing terrace?
ANSWER: Oh I forgot about the terrace! That is my and my daughters absolute favorite part of our
apartment during spring and summer. It is gorgeous with sun, sunsets or chilly mornings/evenings to
sit/lay and enjoy alone or in a company.
8.Q: Now, we are familiar with the fact that you have two pets in this very expensive
home? A dog and a cat right?
ANSWER: (smiles) Yes that is right. You know what, we are family, our life without our
animals would not be complete, pets bring joy and peace when needed. The building
has a big backyard so my dog spends a lot of time outside during the day playing with
toys, but both of my pets sleep in the house.
9.Q: Your apartment is one of the most expensive apartments sold in Belgrade recently,
what other things about that certain property attracted you enough to pay 4 million €?
ANSWER: First of all the location. It is located in Senjak which was my first choice since it
is very peaceful, nature and also everything I need, from salons to restaurants etc.
Second, parking lot was also very important for me, and I got it here, 2 spaces.
Backyard was a must too, because even though I am buying an apartment I did not
want to live in all concrete everything as Jay Z would say(smiles).
10.Q: Could you say that this apartment is your best investment?
ANSWER: Yes, I could definitely say that. I think I will be staying in this place for many
upcoming years.

18. Draft of a double spread article
Belgrade’s desired
IMAGE
IMAGE
IMAGE
Luxury properties are
no strangers to Belgrade,
Serbia. In the past five
years the real estate
market has been booming
in Serbia especially
Belgrade, where more and
more luxury properties are
being built and sold.
Recently one certain
apartment has been sold
and it got the media’s
attention.
A 4 million € apartment now
owned by Mrs. Svjetlana
Cirovic, is one of the most
expensive apartments ever sold
in Belgrade. It is located in the
most luxurious part of the town
called Senjak. Not only that it
is surrounded by nature but it
also has everything a person
could wish for, gyms,
restaurants, cafes, salons,
markets etc.
It is on the second floor of a
three floor private building
owned by friends and family
actually. Mrs. Svjetlana’s
neighbors are her friends and
family. The apartment is
200sqm + four terraces, two
of which are huge. The three
bedroom, two bathroom
apartment has many special
things about it, such as
central air conditioning or
many custom made pieces
like the fire place that is
made of precious stones. The
statement chandeliers are
another luxurious pieces that
the apartment has. The
building is in a peaceful
street. It has two major
backyards, one with grass
and another one of concrete
for parking spaces. Every
apartment in the building
gets two parking spaces, a
modern basement, 24/7
security guards and
surveillance.
There is a gate that needs to
be entered in order to enter
the property. The gate is
controlled through a remote
that only the tenants have and
from their homes with a
special button on their
intercoms. It is very private
and secure. Interview and
more photos on the next page.
Text by Alexandra Cirovic

19. Double spread draft
IMAGE
TEXT
5 6
TEXT
TEXT
TEXT

20. Inspiration of possible existing double spread images

21. PITCHING

22. The design of the magazine
• My magazine is a real estate magazine so the design of it must be very classy and subtle.
The design of my magazine will have the layout conventions that are required for a
magazine. I will place my masthead at the top of the page so it is in direct eye line of the
reader. This is a key element as the masthead is the first thing that the reader will look at
and read. Also if a masthead is plain and simple and uses no colors at all then it is likely to
be less interesting to the reader as they will want a masthead the is bold and stands out
from the rest of the magazines that will be on the shelf. My masthead color is not very
catchy but the font is very readable and serious enough to attract serious businessman
that would be interested in real estates. For my magazine I decided to use ‘A LISTINGS’
name because there is no existing magazine with this name. I decided that It would be a
name that would stick into people’s minds and is also a eye-catchy title. Underneath the
masthead I will have my main picture that will advertise the main story that will be in the
magazine. The main image will take up most of the cover page as there will be a lot of
white space to fill and also if it is all squashed together it will make it hard for the reader to
see what the picture is and it will make the reader think that not enough thought and
care has gone into the layout of the cover page. On my cover page I will also include
subheadings which are little extra bits of information as to what the magazine will
included, they can also be used to promote or advertise something in the magazine.
Another required convention that I need to include on my cover page is a Main headline
which is a piece of text that links to the main image and it will tell the reader what the
main story will be about and it will also inform the reader why that house or penthouse is
trending that week. The topic my magazine is about as already known is real estate,
which says that the magazine is a bit more serious that is why I have chosen simple colors
and fonts to make it look classy. For double spread there will be a story about an luxurious
4 million € apartment located in the most luxurious part of the city. Also there will be an
interview of the owner provided.

23. Magazine House Style
• Front Page- on the front page I will be using very subtle colors with
the pop of red so it is not too plain and so it can catch the
customers attention. The fonts will be readable but with some
elegant Script too.
• Content Page- On the content page I will be using, white and
some grey. It is important that the magazine has one color
scheme used in he whole issue, so as the front cover of this
particular issue is serious, with a bit of red, so will the content be
too. Real estate is the kind of magazine that needs to be serious
because it attracts older financially stable people, that are the
main target audience.
• Double Spread- for double spread I will use Beige, Grey and
Black. There will be text and two images of the real estate that
the text is about. The Heading will be bold and bigger than any
other text and in Sans Serif font while the text is in serif Times New
Roman.

24. Target Audience
• The target audience for my magazine are people
between 30-50. Real estate magazines are about
very expensive because they promote extremely
expensive (most of the times) properties, and a 24-5
year old person that is still in University or a beginner
at his/hers career does not really fit in with the
financially stable person profile. People from 30 to
50 rich or not already have stable careers and our
target audience are very rich 30 to 50 people.

25. This masthead is very simple and subtle but it is understandable
because it is luxurious real estates so it cannot be kitschy. The lion
is in my opinion connected to the question “who’s who” because
the real estate business is made of serious successful businessmen,
and maybe the magazine referred lions to those businessmen.
This heading is very plain and effortless. I love the mix of the
black, grey and red because it is nice combination and noticeable
enough for the customer. It says Canadian Real Estate so it tells
the customer that the properties in the magazine are located in
Canada, so someone that is not interested in Canadian property
knows not to buy it, or someone that is very interested in
Canadian real estate market is definitely going to buy it.
This one unlike the one above is everything but plain. The red
background is the key of attracting the customer because it is very
eye catchy. The name is very straight forward and tells the
customer what it is about immediately. Under ‘Property’ it says The
Property Magazine but it is not visible because it is very faded
which is not a good idea.
This Masthead is not a regular masthead definitely.
The background is blue which is good because men
(most of the customers) are attracted to blue and find
it very serious but still catchy. The heading is
‘International Property Luxury collection’ , the first
two words are in Serif font but very bold and serious
while the last two words are serif too but very elegant
and in italics.
This is a very plane masthead but yet it is
attractive because it gives out a serious
impression. San Serif font in white placed on
a blue background, perfect combination.