Cell biologists have several options for delivering exogenous molecules into cells, including chemical and physical transfection methods as well as viral vectors. Recently, new products have targeted difficult to transfect cell types. Exo-Fect transfects isolated exosomes with nucleic acids, which are then delivered to cells. Cellsqueeze is a microfluidic system that mechanically deforms cells to form transient pores for molecule entry without toxicity. Both aim to more efficiently transfect hard-to-transfect cells like stem cells and primary cells.