This document discusses techniques for conducting effective interviews in user experience design research. It provides 10 heuristics for more artful interviews, such as establishing empathy with participants, embracing dialogic exchange, and nurturing a subjunctive mood during the interview. Specific techniques are described, like starting questions broadly and converging onto the topic, using "W" questions, understanding motivations using a ladder approach, observing and capturing nonverbal cues, and getting participants to open up about real experiences. The overall aim is to make interviews a personal and collaborative process of shared discovery.
14th Oct 15 - What’s a Good Start-Up Idea…and How to Come Up with It?City Unrulyversity
You might have an idea for a great product or service, but if it solves a problem nobody has, then it's hard to have a market. This session will focus on the art of problem spotting; how to spot them, how to evaluate them and how to develop your very own startup design brief to tackle them.
City Unrulyversity is Tech City's first and only free pop-up university, with the mission to inspire, empower, and educate the next generation of entrepreneurs. We pop up every Wednesday night during term time from 6.30-8ish PM at Unruly HQ. Our audience is a happy mix of start-ups, budding entrepreneurs, students, and interested free spirits.
Learn about, know your brain and unlock your potential, mind workouts for mental success, mind maps for parallel thinking for creative problem solving & decision making
EST 200, Convergent and Divergent ThinkingCKSunith1
The attached narrated power point presentation explores the various aspects and activities in divergent and convergent thinking and the necessity of divergent and convergent thinking in the design thinking process. The material will be useful for KTU second year B Tech students who prepare for the subject EST 200, Design and Engineering.
Emergenetics is a multi-faceted tool for understanding human behaviour and the unique differences in the way people approach work and life. Emergenetics combines sophisticated left-brain/right-brain analysis with behavioural tendencies, resulting in a clear, defined perspective on personality unlike any other.
Learn more about Innovation and Creative problem-solving at https://www.digitalsurgeons.com/thoughts/
Creativity isn't a discipline for just designers. Ideas and creativity should come from everyone regardless of their role. Creativity can be taught and I've been heavily inspired by Tina Seelig and Tony Schwartz's presentations at the 2013 Behance ideas conference. They both provided jaw-dropping looks into how they see the creative process, which I will never look at the same way again.
That journey inspired me to prepare this presentation which is my attempt at teaching and spreading this infectious process to others who might not understand how creativity works or can find use from such information.
Unique solutions come from innovative problem solving. Having a framework is critical.
Insight. First find and define the problem.
Saturation. This is the information gathering phase chock full of research. Most designers hate this phase because it isn’t “creative” in their mind. From my perspective, the designers I respect most are all about saturating themselves in data and inspiration.
Incubation. This is where you walk away from ideas and thinking altogether, which Schwartz refers to as “thinking aside.” He explains that when you shut your mind off, your brain is able to spark the best creativity, which is why ideas pop in your head during a shower, while walking in nature or when you are dreaming. This is often an area I totally ignored since I’ve never really had the luxury of time, but one I’ll be looking to learn and apply in my ever-changing creative process.
Illumination. This is one step we are likely all familiar with. The infamous a-ha moment that stops you in your tracks.
Verification. This is the point where things start coming together; the part where you make it real. This part reminds me of the great scientists of history having an idea, testing it and learning from it.
Learn, modify and repeat. That being said, creativity isn’t supposed to be easy, as Cal Newport points out, it takes a level of deep work and focused intent to develop skills and solve problems. Malcolm Gladwell talked about 10,000 hours being the time it takes to master a task. Nonetheless, we have scientific data to back how the brain learns things.
Ideas are nothing without execution.
Adapting for cultural needs beyond translation - Rose Matthews discusses research methods for taking an existing business to new territories, using two quite different case studies.
5 Unique Things on Conducting Research in Southeast AsiaYoel Sumitro
When conducting research within a global organization, we are aware that different countries/markets /cultures have different needs and best practices. In my current role, I get a chance to help build HQ and my regional team’s collective empathy for our Southeast Asian users. I will present some practical tips on how to conduct research in this region that I've learned over the years.
Originally from Indonesia, Yoel Sumitro left for Seattle to get a degrees in UX from University of Washington. From there, he has been globe trotting: first, he worked in Apptio in Seattle, followed by Mobilewalla in Singapore and then he was at adidas Group in Germany, since he missed the 10 months of gray, cloudy weather that Seattle offered. Most recently he is working as a UX researcher at Uber, helping change how the world moves.
Notes are not enough! Why relying on your notes will lead you down the garden...Ash Donaldson
You take great notes, right? Have you ever compared them to a transcript?
It’s amazing how much of the important stuff we miss as we take the time to interpret what someone says, formulate what we’re going to write, then go through the physical act of writing before switching back into listening again.
In this presentation we’ll walk through the model of communication, exploring the limitations of perception, cognition, attention and memory. By the end I hope you’ll appreciate why your notes are not enough.
Presented at Design Research 2017, Sydney
This talk is about the challenges that every design leader faces; dealing with the people you lead, including those who don’t ‘report’ to you in any hierarchical sense. Working with them might be rewarding but it’s often challenging.
I’ll explore the reasons (and debunk) some myths about leading people in the design game.
You’ll walk away with a better sense of the underlying causes that lead to challenges in your working relationships with some principles and strategies to enable you to respond to them with more confidence, less stress. You’ll also be better placed to get more from your people; energy, commitment, engagement and ultimately – great design outcomes.
How to build a sustainable design team alison_sharp
Many design teams face similar challenges around:
● Scaling to meet demand;
● Maintaining quality;
● Maintaining culture; and
● Remaining profitable.
Here are my insights on how to scale and maintain culture and quality in a sustainable way so that you’re still profitable at the end of the day.
TechHub 101 "Where to start from UX/UI"
with Marco Paccagnella (@emmestandsfor) and Manuel Frigerio (@mnlfrgr)
at TechHub, Google Campus London
TechHub 101 events act as starting points for those of you looking for expert knowledge in specific subjects relevant to the tech startup world. We aim to deliver this by sharing good and bad practices, personal experiences together with theory - this month we'll be giving you the lowdown of Where to Start with UX/UI.
Topics covered:
Doing UX too late
Every startup, no matter how small, should embrace UX from day one. Close contact with early adopters from the very beginning is key to gain customer feedback, make key design decisions while there’s less at stake and build your product minimising the risk of failure.
No story, no personality
Don’t be afraid to humanise your product. Fun, outgoing, serious or strict: let your brand adopt human values and traits, it will help you create a lasting impression on your users. The tech industry is commonly focused on the functional side, but personality can make the difference in competition.
PRESENTED AT UX AUSTRALIA DESIGN RESEARCH CONFERENCE 2017:
Design necessitates change. Whether it is slightly improving the way that things are done around here (incremental innovation), or coming up and implementing something completely new (radical innovation), design requires people to do things differently. Design is often focused on the what of the new and does not always consider the how. When external consultants and design teams are engaged to work on the discovery and design phases of programs, they are often divorced from implementation processes and must pass the ball back to the organisation and hope they kick a goal.
Design implementation can require changes to business processes, business models, organisational structures, marketing, branding and messaging. It requires change that rests upon the collective efforts of lots of different people, such as those that design products and services, to those that market them, to operations and finance, HR, distribution, and legal teams. Design implementation relies on social processes that take time, particularly within large organisations. After working hard to generate sound customer insights and design solutions, a gap between design and implementation processes can prevent organisations from delivering customer-centric services.
Like scaffolding, research informed design artefacts can support workers to do their work and contribute to collective outcomes. Using examples from private and public sector projects, Jax explains how design research can support organisational members implementing design and creating change within organisations. Lets turn the human-centred design lens back on ourselves and think about how we can provide organisations with design artefacts that are useful, usable and enabling.
14th Oct 15 - What’s a Good Start-Up Idea…and How to Come Up with It?City Unrulyversity
You might have an idea for a great product or service, but if it solves a problem nobody has, then it's hard to have a market. This session will focus on the art of problem spotting; how to spot them, how to evaluate them and how to develop your very own startup design brief to tackle them.
City Unrulyversity is Tech City's first and only free pop-up university, with the mission to inspire, empower, and educate the next generation of entrepreneurs. We pop up every Wednesday night during term time from 6.30-8ish PM at Unruly HQ. Our audience is a happy mix of start-ups, budding entrepreneurs, students, and interested free spirits.
Learn about, know your brain and unlock your potential, mind workouts for mental success, mind maps for parallel thinking for creative problem solving & decision making
EST 200, Convergent and Divergent ThinkingCKSunith1
The attached narrated power point presentation explores the various aspects and activities in divergent and convergent thinking and the necessity of divergent and convergent thinking in the design thinking process. The material will be useful for KTU second year B Tech students who prepare for the subject EST 200, Design and Engineering.
Emergenetics is a multi-faceted tool for understanding human behaviour and the unique differences in the way people approach work and life. Emergenetics combines sophisticated left-brain/right-brain analysis with behavioural tendencies, resulting in a clear, defined perspective on personality unlike any other.
Learn more about Innovation and Creative problem-solving at https://www.digitalsurgeons.com/thoughts/
Creativity isn't a discipline for just designers. Ideas and creativity should come from everyone regardless of their role. Creativity can be taught and I've been heavily inspired by Tina Seelig and Tony Schwartz's presentations at the 2013 Behance ideas conference. They both provided jaw-dropping looks into how they see the creative process, which I will never look at the same way again.
That journey inspired me to prepare this presentation which is my attempt at teaching and spreading this infectious process to others who might not understand how creativity works or can find use from such information.
Unique solutions come from innovative problem solving. Having a framework is critical.
Insight. First find and define the problem.
Saturation. This is the information gathering phase chock full of research. Most designers hate this phase because it isn’t “creative” in their mind. From my perspective, the designers I respect most are all about saturating themselves in data and inspiration.
Incubation. This is where you walk away from ideas and thinking altogether, which Schwartz refers to as “thinking aside.” He explains that when you shut your mind off, your brain is able to spark the best creativity, which is why ideas pop in your head during a shower, while walking in nature or when you are dreaming. This is often an area I totally ignored since I’ve never really had the luxury of time, but one I’ll be looking to learn and apply in my ever-changing creative process.
Illumination. This is one step we are likely all familiar with. The infamous a-ha moment that stops you in your tracks.
Verification. This is the point where things start coming together; the part where you make it real. This part reminds me of the great scientists of history having an idea, testing it and learning from it.
Learn, modify and repeat. That being said, creativity isn’t supposed to be easy, as Cal Newport points out, it takes a level of deep work and focused intent to develop skills and solve problems. Malcolm Gladwell talked about 10,000 hours being the time it takes to master a task. Nonetheless, we have scientific data to back how the brain learns things.
Ideas are nothing without execution.
Adapting for cultural needs beyond translation - Rose Matthews discusses research methods for taking an existing business to new territories, using two quite different case studies.
5 Unique Things on Conducting Research in Southeast AsiaYoel Sumitro
When conducting research within a global organization, we are aware that different countries/markets /cultures have different needs and best practices. In my current role, I get a chance to help build HQ and my regional team’s collective empathy for our Southeast Asian users. I will present some practical tips on how to conduct research in this region that I've learned over the years.
Originally from Indonesia, Yoel Sumitro left for Seattle to get a degrees in UX from University of Washington. From there, he has been globe trotting: first, he worked in Apptio in Seattle, followed by Mobilewalla in Singapore and then he was at adidas Group in Germany, since he missed the 10 months of gray, cloudy weather that Seattle offered. Most recently he is working as a UX researcher at Uber, helping change how the world moves.
Notes are not enough! Why relying on your notes will lead you down the garden...Ash Donaldson
You take great notes, right? Have you ever compared them to a transcript?
It’s amazing how much of the important stuff we miss as we take the time to interpret what someone says, formulate what we’re going to write, then go through the physical act of writing before switching back into listening again.
In this presentation we’ll walk through the model of communication, exploring the limitations of perception, cognition, attention and memory. By the end I hope you’ll appreciate why your notes are not enough.
Presented at Design Research 2017, Sydney
This talk is about the challenges that every design leader faces; dealing with the people you lead, including those who don’t ‘report’ to you in any hierarchical sense. Working with them might be rewarding but it’s often challenging.
I’ll explore the reasons (and debunk) some myths about leading people in the design game.
You’ll walk away with a better sense of the underlying causes that lead to challenges in your working relationships with some principles and strategies to enable you to respond to them with more confidence, less stress. You’ll also be better placed to get more from your people; energy, commitment, engagement and ultimately – great design outcomes.
How to build a sustainable design team alison_sharp
Many design teams face similar challenges around:
● Scaling to meet demand;
● Maintaining quality;
● Maintaining culture; and
● Remaining profitable.
Here are my insights on how to scale and maintain culture and quality in a sustainable way so that you’re still profitable at the end of the day.
TechHub 101 "Where to start from UX/UI"
with Marco Paccagnella (@emmestandsfor) and Manuel Frigerio (@mnlfrgr)
at TechHub, Google Campus London
TechHub 101 events act as starting points for those of you looking for expert knowledge in specific subjects relevant to the tech startup world. We aim to deliver this by sharing good and bad practices, personal experiences together with theory - this month we'll be giving you the lowdown of Where to Start with UX/UI.
Topics covered:
Doing UX too late
Every startup, no matter how small, should embrace UX from day one. Close contact with early adopters from the very beginning is key to gain customer feedback, make key design decisions while there’s less at stake and build your product minimising the risk of failure.
No story, no personality
Don’t be afraid to humanise your product. Fun, outgoing, serious or strict: let your brand adopt human values and traits, it will help you create a lasting impression on your users. The tech industry is commonly focused on the functional side, but personality can make the difference in competition.
PRESENTED AT UX AUSTRALIA DESIGN RESEARCH CONFERENCE 2017:
Design necessitates change. Whether it is slightly improving the way that things are done around here (incremental innovation), or coming up and implementing something completely new (radical innovation), design requires people to do things differently. Design is often focused on the what of the new and does not always consider the how. When external consultants and design teams are engaged to work on the discovery and design phases of programs, they are often divorced from implementation processes and must pass the ball back to the organisation and hope they kick a goal.
Design implementation can require changes to business processes, business models, organisational structures, marketing, branding and messaging. It requires change that rests upon the collective efforts of lots of different people, such as those that design products and services, to those that market them, to operations and finance, HR, distribution, and legal teams. Design implementation relies on social processes that take time, particularly within large organisations. After working hard to generate sound customer insights and design solutions, a gap between design and implementation processes can prevent organisations from delivering customer-centric services.
Like scaffolding, research informed design artefacts can support workers to do their work and contribute to collective outcomes. Using examples from private and public sector projects, Jax explains how design research can support organisational members implementing design and creating change within organisations. Lets turn the human-centred design lens back on ourselves and think about how we can provide organisations with design artefacts that are useful, usable and enabling.
Managing Design 2016 - building a respectful design team cultureCameron Rogers
In this presentation, I’ll discuss in detail how a less-than-respectful culture of design can unintentionally evolve. I’ll touch briefly on some of the established tools, techniques, and gurus you can call upon to set up your own respectful design culture. Finally I’ll discuss the hard yards you, as a Design Leader, need to put in to avoid or change this culture from crippling your company, and the continual steps you’ll need to take to ensure your respectful design culture remains intact for the long haul.
Making Personas Work (Without Breaking the Bank) - UX London 2011Kim Goodwin
Maybe you’ve thought about using personas, but been concerned about adopting an expensive tool. Perhaps you or some of your colleagues have tried using personas and been disappointed in the results. Personas seem like a simple concept, yet it’s all too easy to turn them into black holes that slurp up time and resources without giving you much that’s useful in return. Kim shares a number of brief case studies to illustrate how to get the most form these powerful tools.
6 to 106 in 4 years - The story of the Atlassian Design teamAlastair Simpson
4 years ago Atlassian had 6 designers. Fast forward to today and the design team numbers 106. Building and managing a design team of this size is one thing, integrating it successfully into a traditionally engineering led organisation is another. Alastair Simpson (Head of Design — Confluence) will share how Atlassian has successfully embraced design as a first class discipline and is changing from being an engineering, to an experience led company. At the end of the session, you’ll be armed with a basic playbook for how to manage your team of designers to affect meaningful change within any organisation. Come for the practical tips about how to grow and manage design as you scale, and hear some of the road bumps along the way as we grew from 6 to 106 designers in just 4 years.
Presented at Design Research 2017 (UX Australia). This talk explores how design research practice and protocols might shift, change or be challenged when the focus is to deliver community-led social change outcomes. The presentation draws on experiments and experiences in recent place based social innovation initiatives in Aotearoa New Zealand.
Full description. Audio to come. http://www.uxaustralia.com.au/conferences/design-research-2017/presentation/design-research-as-a-social-change-process/
Presentation slides from session on empathy and communication between those with the engineering mindset (geek stance) and the rest of the population. Presented 14 November 2016 in Toronto
Our CEO, Oliver Kempkens, joined the Design Thinking Summit in Graz as a keynote speaker. Discover his insights and get to know what Design Thinking is about.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
UXCampLondon presentation on Risky design decisions. Sharing our own experience on a few projects and trying to trigger some conversation about everyone's views and experience with 'risk' in design.
A workshop for the Cam Creative Meetup group on 27 August 2014 which I ran with Anusha Iyer. The aim of the workshop was to give participants an understanding of how they could influence the UX design process. Only a few participants in the workshop were UX Designers, the rest of the group was made up of graphic/visual designers, web designers, developers, marketers and writers.
We gave participants a design problem and persona and they had just over an hour to come up with a design solution using the design studio (or design charrette) method.
Understanding Yourself and Your Audience: The Power of Myers-Briggs in BusinessHawkPartners
If you are like most people, you have probably taken Myers-Briggs at some point. But you do you actually remember what it means? This presentation will help you understand your type and give you an exercise that applies what you learn in a business context.
Reflective Practice, Collaboration, and Stakeholder CommunicationTiffany Smith
This presentation accompanies the 2014 AEA research presentation entitled "Reflective Practice, Collaboration, and Stakeholder Communication: Where Does the Field of Evaluation Stand?"
An introduction for students to grasp an understanding of critical thinking, conceptual thinking and concept design and the importance of how they all help in problem solving.
Similar to Art of the interview design research 2017 (20)
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
1. UX AUSTRALIA DESIGN RESEARCH 2017
ART OF THE INTERVIEW
Paul Merrell
March 2017
2. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 2
About this session
–––
10heuristicsformore
artfulinterviews
3. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 3
open blind
hidden unknown
knownbyresearcherunknownbyresearcher
unknown by participantknown by participant
feedback
shared
discovery
selfdisclosure
InterviewaspersonalinteractionTheJohari Window
–––
selfdiscovery
4. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 4
Establishempathy
–––
"Empathyisaboutacquiringfeelings.
Thegoalistofeelwhatit’sliketobeanotherperson."
Jon Kolko
• Listening
• Curiousity
• Worldviews, priorities, stories
5. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 6
Embracedialogicexchange
–––
"Youpickupontheintention,thecontext,makeit
explicitandtalkaboutit."
Richard Sennett
• Active understanding. Improvisation.
• Shared understanding. Becoming aware of the
views of others and your own views.
• Displacement. Elaboration.
6.
7. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 8
Nurturesubjunctivemood
–––
• Interpreting. Analysis on the run
• Hypotheticals
• Hypotheses explored with participants
8. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 10
Person's world
Collaborative
The theme
Our world
Startbroadthenconverge
–––
9. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 11
• What's life like for you, as a
psychiatrist?Joys? Frustrations?
• What are your aspirations for your
clients experiencing depression?
• How do psychiatrists use treatment
for depression?
• How could treatment for depression
do more to improve the lives of the
clients of pschiatrists?
• When does treatment for
depression really deliver?
• What are the moments of truth
when success is most important?
• What does it feel like when
treatment for depression fails?
• What do psychiatrists really value in
treatment for depression?
• What conflicting needs do
psychiatrists have in treatment
for depression? What are the
compromises?
• What assumptions do psychiatrists
make about treatment for
depression which could be
challenged?
• How will treatment for depression
look in 5 years? 10 years?
StartbroadthenconvergeExample insight drill
–––
10. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 12
AskWquestions
–––
• Open questions about feelings, thoughts,
behaviours, actions, process, workflows
• W questions, but not always why.
What do you...? When might...? Where could...?
• Go off script
11. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 13
Laddertomotivations
–––
• Understanding the understanding
• Then understanding some more. Higher purpose
• Behaviour underpinned by needs, aspirations,
hopes, dreams, desires, fears, anxieties
12. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 14
Behaviour fUnderstanding
The Behaviour
Understanding
The
Understanding
Insight
Depression
treatment
Idiosyncratic
response
Efficacy vs
side-effects
Balancing
treatment and
function
Treatment helps
with depression
but can make
patients feel
'spaced out'
Patients want
to feel like
themselves
again
LaddertomotivationsExample
–––
13. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 16
Observeandcapture
–––
• Context
• Gestures. Silence to create tension
• Shared discovery. Distributed cognition
14. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 18
Beingcomfortablyuncomfortable
–––
"Theemotionaldogwagstherationaltail."
Jonathan Haidt
• Nourish emotional dialogue
• Projective techniques
• Ideal experience
15. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 19
Gettingreal
–––
• Tightly define group you are researching, or not.
Edges can be interesting
• Confessions. Secret diary
• After the show
16. UX AUSTRALIA DESIGN RESEARCH 2017 The Art of the Interview 23
Have fun
PaulMerrell
Senior Designer
paul@meldstudios.com.au
