Our CEO, Oliver Kempkens, joined the Design Thinking Summit in Graz as a keynote speaker. Discover his insights and get to know what Design Thinking is about.
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
Kevin Duncan - Speaking the visual language using images for effective commun...soapconf
Kevin uses material from his best selling book, The Diagrams Book, to explain how to tell inspiring stories and shorten training time by using visuals powerfully.
Our CEO, Oliver Kempkens, joined the Design Thinking Summit in Graz as a keynote speaker. Discover his insights and get to know what Design Thinking is about.
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
Kevin Duncan - Speaking the visual language using images for effective commun...soapconf
Kevin uses material from his best selling book, The Diagrams Book, to explain how to tell inspiring stories and shorten training time by using visuals powerfully.
Design Thinking to Co-Design Solutions: Presented at ACMP 2018Enterprise Knowledge
This presentation from EK's Rebecca Wyatt and Claire Brawdy details how the Design Thinking process can be applied to facilitate sessions and engage end users in the design process. Originally presented at the ACMP Change Management 2018 Conference in Las Vegas.
Becoming Anythink - Turning Things Upside Down (or at least sideways)ilovemyanythink
On Saturday, Oct. 9, 2010, staff from Anythink libraries presented the story of "becoming Anythink" from the frontline staff's perspective at the Colorado Association of Libraries' Annual Conference, held this year in Loveland, Colo.
Karol Dulat at UX Antwerp Meetup - 28 November 2017UX Antwerp Meetup
UX Antwerp Meetup, 28th of November, 2017 - organised by UXprobe https://www.uxpro.be/
Karol Dulat, Head of UX at Movify (Brussels, Belgium)
"Make the logo bigger! The lost art of presenting designs."
From wireframes to interactive prototypes and high-fidelity comps designers need to present their work to clients, managers, stakeholders and team members. Instead of having a moment of glory, we struggle to convince the others to our vision. This talk reveals tips and tricks on how to survive a design presentation and how to communicate your design decisions effectively.
- Karol is passionate by UX and design and he has worked in this field for the last 15 years. He designed solutions for the banking sector, telecom, e-commerce and entertainment. As the head of UX at Movify, he inspires all the designers in the team by sharing his knowledge and motivate everyone to focus on human-centered design.
Light Weight Methods to Drive Your Designs ForwardNicole Capuana
Product teams these days need to be moving quickly and iteratively in delivering great products. At times though, teams can get stuck on how to move the designs forward. Sometimes it’s because of unexpected complexity and other times there are multiple paths to explore.
In this workshop, participants will experience a variety of methods that help teams gain a shared understanding through collaboration with clients, product owners, and key stakeholders. Each of the methods covered are light-weight and can be adopted by teams at any stage in the product design and development. Learn how to:
+ get started with user research,
+ define personas,
+ generate and turn ideas into solid solutions,
+ create low-fidelity mockups that can be tested with users immediately,
+ conduct a usability test,
+ synthesize your findings,
+ and gain focus for the product through games and structured discussion.
Every method covered will focus on designing a mobile app so that participants get the full experience of how each method fits into designing a product.
Don't worry if you don't have any UX background, this workshop will guide you through exercises. And if you're a UX rockstar, come flex your usability prowess with other professionals. Come learn and share tips & tricks! Everyone on a product team can benefit from this hands-on practice.
7 Basic Steps to Successful Event ManagementGrace J. Kim
Event Management falls under the mass umbrella of Public Relations. In this presentation, the process of creating, planning and executing a successful event that will bring attention to the media will be discussed.
A good workshop facilitator is hard to find, but workshops are often a great way for event attendees to share experiences, tips and network. Here's how you or your event speakers can be sure to provide the best workshop experience
For more, check out our blog: https://blog.swapcard.com/en/workshop-facilitation/
Core values Toucan Toco, the perfect guide to create a great culture [2019 Up...Toucan Toco
The perfect methodology to create core values that matter for startups and companies. Discover Toucan Toco's identity and mental frameworks.
We answer the simple question: How to build core values for your company ?
Here is how to build a strong culture:
A strong culture is:
- An asset for decisions in the recruitment process.
- A success factor in the integration of new recruits.
- It brings the team together and gives them a sense of belonging.
Conclusion: the sooner you do it, the more ready you are to grow
Design Thinking to Co-Design Solutions: Presented at ACMP 2018Enterprise Knowledge
This presentation from EK's Rebecca Wyatt and Claire Brawdy details how the Design Thinking process can be applied to facilitate sessions and engage end users in the design process. Originally presented at the ACMP Change Management 2018 Conference in Las Vegas.
Becoming Anythink - Turning Things Upside Down (or at least sideways)ilovemyanythink
On Saturday, Oct. 9, 2010, staff from Anythink libraries presented the story of "becoming Anythink" from the frontline staff's perspective at the Colorado Association of Libraries' Annual Conference, held this year in Loveland, Colo.
Karol Dulat at UX Antwerp Meetup - 28 November 2017UX Antwerp Meetup
UX Antwerp Meetup, 28th of November, 2017 - organised by UXprobe https://www.uxpro.be/
Karol Dulat, Head of UX at Movify (Brussels, Belgium)
"Make the logo bigger! The lost art of presenting designs."
From wireframes to interactive prototypes and high-fidelity comps designers need to present their work to clients, managers, stakeholders and team members. Instead of having a moment of glory, we struggle to convince the others to our vision. This talk reveals tips and tricks on how to survive a design presentation and how to communicate your design decisions effectively.
- Karol is passionate by UX and design and he has worked in this field for the last 15 years. He designed solutions for the banking sector, telecom, e-commerce and entertainment. As the head of UX at Movify, he inspires all the designers in the team by sharing his knowledge and motivate everyone to focus on human-centered design.
Light Weight Methods to Drive Your Designs ForwardNicole Capuana
Product teams these days need to be moving quickly and iteratively in delivering great products. At times though, teams can get stuck on how to move the designs forward. Sometimes it’s because of unexpected complexity and other times there are multiple paths to explore.
In this workshop, participants will experience a variety of methods that help teams gain a shared understanding through collaboration with clients, product owners, and key stakeholders. Each of the methods covered are light-weight and can be adopted by teams at any stage in the product design and development. Learn how to:
+ get started with user research,
+ define personas,
+ generate and turn ideas into solid solutions,
+ create low-fidelity mockups that can be tested with users immediately,
+ conduct a usability test,
+ synthesize your findings,
+ and gain focus for the product through games and structured discussion.
Every method covered will focus on designing a mobile app so that participants get the full experience of how each method fits into designing a product.
Don't worry if you don't have any UX background, this workshop will guide you through exercises. And if you're a UX rockstar, come flex your usability prowess with other professionals. Come learn and share tips & tricks! Everyone on a product team can benefit from this hands-on practice.
7 Basic Steps to Successful Event ManagementGrace J. Kim
Event Management falls under the mass umbrella of Public Relations. In this presentation, the process of creating, planning and executing a successful event that will bring attention to the media will be discussed.
A good workshop facilitator is hard to find, but workshops are often a great way for event attendees to share experiences, tips and network. Here's how you or your event speakers can be sure to provide the best workshop experience
For more, check out our blog: https://blog.swapcard.com/en/workshop-facilitation/
Core values Toucan Toco, the perfect guide to create a great culture [2019 Up...Toucan Toco
The perfect methodology to create core values that matter for startups and companies. Discover Toucan Toco's identity and mental frameworks.
We answer the simple question: How to build core values for your company ?
Here is how to build a strong culture:
A strong culture is:
- An asset for decisions in the recruitment process.
- A success factor in the integration of new recruits.
- It brings the team together and gives them a sense of belonging.
Conclusion: the sooner you do it, the more ready you are to grow
Fostering Empathy in Collaborative DevelopmentLauren Liss
Your team is a slick machine that has no problem shipping, but how do you create a team with shared empathetic vision? From brainstorming to scenarios, sketching, and personas; we’ll take a look at ways to help your team become more aligned in how they think about participant-centered design.
For our Leadership and Change class, we choose a book called "Creative Confidence" by David and Tom Kelley. We assigned for that read from Chapter 1-3 and we must presented this book in 30-45 minutes to discuss about this book and engage with my audience. We required to have two or three class questions and key takeaways that we learned from each chapters on this book. We share our core beliefs that we have thoughts about this book that we applied this to our experiences that we use these leadership skills for any organizations in the future. The presentation is included faith integration and summary key words.
Advancing Student Success: A Design Thinking WorkshopRebecca Blakiston
Workshop delivered in January, 2020, for the staff of the Copley Library at the University of San Diego.
Student success is critical to the mission of the university, but the needs and expectations of our students are evolving rapidly. As a library, how might we empower all students to be successful in 2020 and beyond? Using a design thinking framework, we will spend the afternoon tackling this question together by:
- building understanding through empathy exercises and personas
- generating ideas through ideation and affinity mapping
- visualizing solutions through prototyping
Presentation to the Brisbane Content Strategy meetup.
Meetup description: The language that we choose and the style in which we write can shape our customer's perception of our products and services. It can build trust, create rapport, and set us apart from our competitors. But how do you define voice? And, what about tone? In this meetup, I am going to show you a number of ways you can identify and document your brand's voice and tone. I'll explain the difference between voice and tone, take you through some practical workshop exercises you can run with your team or stakeholders, and provide you with examples of tools to communicate it to your content writers.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Donate to charity during this holiday seasonSERUDS INDIA
For people who have money and are philanthropic, there are infinite opportunities to gift a needy person or child a Merry Christmas. Even if you are living on a shoestring budget, you will be surprised at how much you can do.
Donate Us
https://serudsindia.org/how-to-donate-to-charity-during-this-holiday-season/
#charityforchildren, #donateforchildren, #donateclothesforchildren, #donatebooksforchildren, #donatetoysforchildren, #sponsorforchildren, #sponsorclothesforchildren, #sponsorbooksforchildren, #sponsortoysforchildren, #seruds, #kurnool
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
1. Audience First - how?
Beth Hise, Sydney Living Museums Paul Bowers, ACMI
@BethHise @paulrbowers
We’re talking about experience making for audiences. Our guiding stars...
● Purpose for actual visitors is more important than expert opinions
● Audience and story first, then objects. And emotions are more important than
facts
● Working within money, time and people are part of every project - it’s never
perfect
● Everything else matters - but everything else isn’t our topic for today
● There’s a load of work that isn’t design
...there’s still time to find another session if this doesn’t sing to you
With some notes
post-preso added in
green
Museums and Galleries Australia Conference, Melbourne, 2018
2. Today
● We will...
○ Reflect on how we, as interpreters and experience makers, understand audience
○ Outline practical approaches to audience-first experience making
○ Give you some time to briefly try these tools to see how you might apply them to
your museum, gallery or heritage site
○ Reflect on our differences, borne from our different experiences in the sector
● We won’t
○ Tell you how to do audience research.
○ Give you case studies and extended specific project descriptions.
3. How do we start to think about doing this?
Visitors are transformed by their experience of [the thing we’re making] - our goal
is to make that transformation effective and life-enhancing. We do that by working
out:
● who these visitors are
● their ‘before’ state
● the desired ‘after’ state
We may consider what is and isn’t working about a current offer:
● reflect on original concept - its aims and outcomes - and the thing that exists
● identify what’s poor about the visitor experience
Then, we bring to bear all our assets and talent, and making something new that
works to transform visitors to the ‘after’ state.
4. First, know your audience
● Most importantly: you are not your audience
● Think about and define your visitors – a subset of all possible visitors
● Think about motivations - what are the ‘identity based’ reasons people are
coming
The secret here is to recognise, own and celebrate that your audience is different
to you. Love that.
5. Choose your audience and stick to it
The fastest path to mediocrity is trying to be everything to everyone
Clear segments / identities of audiences - crucially:
● Targeted: this is who we are making this for, who we will assess our success
against
● Welcome: Come, you’re welcome, but if you don’t like it and learn from it we
won’t weep
This requires institutional bravery. It’s ok to say ‘this isn’t for [X]’.
6. Everyone can know their audience
Large institutions can do extensive audience studies. But it isn’t essential to do
these to glean some knowledge about who is using your institution
● Simple exit surveys
● Visitor services and commercial staff
● Websites eg TripAdvisor
● Volunteers
● Members
● Complaints – but scale to the number of actual visitors
● Work in your café for a day and eavesdrop!
7.
8.
9. Know your story, and your style
● There are lifetimes of knowledge in books, people… that isn’t a story
● What is the inherent meaning in your [building, collection...]
● What are your feelings? Sombre, reflective, passionate, thoughtful…?
● What’s your style, your flavor?
● Write down all the words. Describe, again and again.
...boil this down to one sentence. Less than 30 words. Make them great, you will
speak them to strangers in your dreams
THIS IS THE HARDEST PART. SPEND TIME ON IT
10. Write 30 words
Thinking about your project, organisation, site, museum…
Have a go at writing the magic single sentence.
Reflect on the ways in which you are finding this easy… or hard…?
11. Interpretation/experience planning level 1
Phrase stuff you know as questions that you’ll try to answer:
● Who lived here?
● What’s this animal?
This might be as far as
your org is willing to
go. That’s OK. Better
than not doing it
13. Interpretation/experience planning level 3
Genuine audience focus requires audience-framed outcomes. Ask
How is the visitor transformed by their experience?
● Cognitive – knowing, understanding
● Affective – feeling
● Social – belonging
● Visitors will know the house was built in 1876
● Visitors will discover the animal is an anteater
14. Using outcomes
● Cognitive – knowing, understanding
● Affective – feeling
● Social – belonging
Visitors will know the house was built in 1876
Visitors will feel surprised by the age of the house
Visitors will feel a sense of community continuity in the house’s longevity
note – these could all be the intended meanings of the key message from the last
slide – outcomes give clarity the key messages do not
15. Have a go at writing some outcomes for your project
● Cognitive – knowing, understanding
● Affective – feeling
● Social – belonging
Watch out for…
● Too wordy, repetitive, general
● Focus on the audience outcome not the institutional KPI
● Unreasonable or unfeasible
● A mismatch with the key audience or theme or asset
● Jumps ahead to the HOW
● Reads like study notes or a draft version, or contains academese or jargon
16. Use these to bring
clarity to your
outcomes – what
*exact* emotion are
you trying to elicit?
17. Now work to make this real
● Your outcomes and audiences are done and aligned with each other
● Design touchstones - images, dos and don’ts
● Narrative and plot
● Character
● Assets – the objects/building/landscape etc that you have or will make
● Chunk these into ‘chapters’ and lay them out on a page – work across
documents and drawings. Post-its on a wall are best!
18. A working wall at
ACMI last week.
Work spatially, not in
Word documents!
19. Turning this into experience
Your key messages /
outcomes
Narrative, character
and plot
Assets - objects, space,
sounds, images…
Ideas, inspiration...
Interpretive plan (or,
concept brief,
curatorial strategy,
content approach...)
Designs…
...craft skills
...makers
…….delivery
Talk
Draw
Workshop
Write
Listen
Walk by the river
Talk
Prototyping
Testing
Formative evaluation
20. Project development - level up...
Evaluate
● Research audience preconceptions and prior knowledge
● Review existing visitor evaluations - your org, others like you
Prototype and test
● Make something (words, pictures, wheel an object into your cafe)
● Ask visitors questions. Chat. Listen.
Remember, your visitor services, commercial and programming staff are are great
source of guidance. And TripAdvisor!
21. Visitor research is
no use in a binder
on a shelf. Put it
up on the wall –
make it a
presence in the
team
conversations
22. Project development - level up...
Shape better conversations – use your audience segments to critique your project
as a team. This one is by John Falk, others work too.
● Explorers–motivated by personal curiosity (i.e. browsers)
● Facilitators–motivated by other people and their needs (i.e. a parent bringing
a child)
● Experience-Seekers–motivated by the desire to see and experience a place
(i.e. tourists)
● Professional/Hobbyists–motivated by specific knowledge-related goals (i.e. a
scholar researching a specific topic)
● Rechargers–motivated by a desire for a contemplative or restorative
experience
23. Managing teams through this
All the usual great stuff about people and project management. And...
● Doesn’t matter if internal or external - just different contract structures. Get
who you need
● Projects aren’t ordinary operations
● Core team (the 3-4 in the centre) is not everyone
● Unite behind purpose (my role in delivering this purpose is to…)
● Get out and be visitors in other places as a team. Talk about what you’re
experiencing
24. Once it’s done…
● Brief preen
● then realise …no it isn’t – it’s never done. Every visitor is the first visitor.
● Immediate operational improvements - you’ve planned to do these. Your visitor
service staff will tell you!
● Get some distance from it and test how it’s going. Listen to visitor’s
conversations, and at best do formal evaluation
Lessons for next project - for individuals and for the org
25. Tips and tricks
● Peer review - built a critical friend network inside or outside your org
● Ask your mum (uncle, sister, cab driver...)
● Pre-mortems
● Make it real, real early:
○ Write a postcard from the finished exhibition
○ Write the press release
○ Design the marketing poster
○ Get someone to interview you about your exhibition
○ Write the ‘purple ink’ letter to the CEO, why the exhibition was awful
26. Different
parts of
the org
will be in
a different
place on
here –
that’s
fine.
We’re
diverse.
Just know
where
you want
this
project to
be…
27. Wrap up
● Know your story and own it, be articulate about who you are and why you
matter ... then extend, amplify, imagine who you want to be
● Be innovative. Think about and be open to new ways to tell your stories in
ways that work for your audience and are sustainable for you.
● Be audience focused... not audience led. Listen to the way they see you, use
your site, consume stories and be flexible.
● Old isn't always bad – keep/update what is good, keep fixing what isn’t
working. Even small changes can be surprisingly effective.
● Be inspired ... but don’t copy. Form follows content. Find your stories, what
makes you stand out then find the right interpretive techniques to tell them.
28. Useful resources
Identity and the Museum Visitor Experience, John Falk
Defining, Planning and Measuring a Life-Enhancing Experience, Science Museum
Group UK 2009
ACMI Labs post on prototyping in the development of Wonderland
MHM Culture segments
Our stated aim was to NOT give you case studies, not specific project experiences. Everyone’s done that ad nauseum. We said we would focus on skills and approaches - methods for doing this stuff whether it’s a 10,000 sqm new museum or a single interpretive panel.