Platform Localisation - UX Design Research
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Adapting for cultural needs beyond translation - Rose Matthews discusses research methods for taking an existing business to new territories, using two quite different case studies.
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Platform Localisation - UX Design Research
- 1. ROSE MATTHEWS +61 481 540 640 +44 777 93 070 39 rose@roseshouse.co.uk @rose_matthews · www.linkedin.com/in/servicedesignlead PLATFORM LOCALISATION ADAPTING FOR CULTURAL NEEDS BEYOND TRANSLATION
- 2. GLOBAL EXPERIENCE ST PETERSBURG SAN FRANCISCO CHICAGO BOSTON COPENHAGEN LONDON PARIS MALMÖ MELBOURNE SYDNEY HONIARA CANBERRA
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- 6. 6 “…we found that there were “classes” of cities that were not based on country. Case in point, Paris is much more like San Francisco in terms of car service transportation than New York is.” Travis Kalanick, 2011
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- 8. VIEWER DISCRETION IS ADVISED 8 SOME PEOPLE MIGHT FIND THIS DISTURBING ARE YOU SURE YOU WANT TO WATCH THIS?
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- 12. “How do you manage your finances?”
- 13. “Imagine I’m a young person from the island. Teach me how to manage my affairs.”
- 14. “Here’s a camera. Take photos of the things you care about.”
- 15. who’s who, societal roles and hierarchies, how things work 15 IMMERSION First few days First week Second week Third week End of the month DEPTH OF DISCOVERY what people say what they actually think and do the impact of issues domestic violence
- 16. “What do you think we should do?”
- 17. “Let’s try out some of these new ideas together.”
- 20. 20 “What do you know about digital payment services? Why and how do you use them?” The language participants use to describe it
- 22. 22 how the meaning changes in this context
- 23. getting help on using the website - should be FAQ 23 CONCEPT Help centre Withdrawal Security Identity theft Sending money UNDERSTANDING how one gets money out from a gambling website nothing to worry about until someone mentions it when your ID is stolen. But why would it be? electronic transfer of funds