Music videos did not become an established term until the 1980s. Before then, promotional films and clips were used to promote music. The first considered "music video" was Tony Bennett's "Stranger in Paradise" in 1953. In the 1960s, The Beatles filmed 10 promotional films for their albums. Michael Jackson's "Thriller" video in the 1980s was hugely influential and helped establish the modern music video format. Lady Gaga's "Poker Face" music video was one of the first to reach over 1 billion views on YouTube in 2010, demonstrating the new opportunities online platforms created for music video promotion.

2. Music videos, the term, didn’t exist until the
1980’s. Before the 1980’s the music videos where
used as more as a promotional use and where
called various terms such as “filmed insert,” and
“promotional film,” “film clip” or promotional
clip.”

3. The first music video
Tony Bennett-Stranger in Paradise
The first considered ‘music video’ was
aired on theTV in the UK and America.
The song is a duet about love and so in
this music video it stared the female
singer and the male singer- falling in love.
The location of this music video is a park in
London, Hyde Park.
In 1894there was the first illustrated song
called the “Little lost child.”The still
images were projected on to the screen
when there was a live performance.

4. Their music video , Penny-Lane, transformed different music videos with
the corporation of the dramatic lighting, unusual camera angles and
rhythmic editing (assembling the shots or sequences arcading to the song).
In 1965 The Beatles filmed 10 films to promote there 10 albums releases.This
was a type of music video promotion.
The Beatles

5. With the introduction to
“talkies” the arrival of
musical short films where
produced mainly by Warner
Brothers.The musical short
films featured bands, dances
and vocalists.
Late 1920’s and Early 1930’s
The 1930’s saw cartoon
introducing popular musicians
performing their songs on
camera in live segments.
1930’s
Music videos where in
musical films as the
songs where
interwoven into the
film.

6. Michael Jackson,
Thriller, was one of
the most successful
and influential
songs . This
inspired other
music videos to
make videos in this
way, from the
themes.
1980’s Contrivarsioul music
videos
The music videos in this
centre where
controversial because of
the artist appearances
from the costumes that
where warn by the
artists and bands.
The pop music videos
where quite commercial
based .The outfits that
where warn where based
on the trends of the 80’s
by retro style outfits
which where bold colours
The theme of the pop
culture music was
based on making
their music videos in a
story telling way,
continuous edits

7. This saw the
introduction, in music
videos, to outfits
which where more
reviling.
The late 90’s and the Naughty's
Michael Jackson
music video, scream,
at the moment is one
of the most
expensive music
videos ever to be
produced. It cost
around 7 thousand
million pounds.
The lyrics of the song where
reflected through the music
video.

8. • Music videos are based on different centuries.This can be from the set
and the customs.
• They are also based on the genera of music and how the artist wants to
present their image.This can also build an connection to fans. Though
history we have established this as the person can connect or idealise the
artist or bands.
Music videos

9. MTV was the first music video
television channel to be
launched, 1981.
“Radio killed the video star” was
the first music video to be aired
Turning points in the
development of
music videos
VH1 was launched in 1985 and show
cased softer music (compared with
MTV) which broaden the audience.
Which also showcased other artists.-
making them more established.This
would create different mise en scene
in music videos.
2005- I tunes
Music videos
can be
download from
the internet.
In the first20,
days of I tunes
being released,
one million
videos where
downloaded.
2005-YouTube
This lets people view music
videos online for free.YouTube
has helped new artist rise to
fame and established artist
become more popularity with
their fans.
One of the new found fame artist
is Justine Bieber.
Top of the pops, June 1980
This allowed viewers, ofTop of the
pops, to view the artist or bands
music video.
This would help the artist or bands
to generate more income from
their music as the viewers, ofTop
of the pops, as they would buy
their music based on the music
video as they could relate to the
artist or band through their public
image.

10. The music video could of reached high
number of views because of the mise en
scene, the song, the chorography, the
artist her self. Lady Gaga has created a
public image of her self to represent the
music and to connect with the fans. This
is expressed through her music videos
which started to become more
established in “Poker face.”
Why was Lady Gaga’s music videos
successful?
Lady Gaga’s
“Poker face” music
video reached one
billion views on
YouTube,2010,
alone.
Laurineann Gibson
is Lady Gaga’s
choreographer. He is
best know for the
chorography in Katy
Perry’s, Diddy, Nicki
Minaj, 2NE and
BIGBANG .