The Arctic Monkeys used various online platforms like their website, YouTube channel, Twitter, and Facebook to promote their single "Cornerstone" and extend their income opportunities. These platforms allowed them to share music videos and information with fans while also gaining new fans. Releasing the single on vinyl through charity shops helped promote the band's image and raise money for charity. The record label's strategies in using these various outlets benefited both the artist and label through increased promotion, profits, and positive perception among audiences.