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Arctic Monkeys-Cornerstone
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Cornerstone was the second single from the
Arctic Monkeys album Humbug. Arctic
Monkeys have their own website where they
have uploaded all their videos on it so anybody
can watch it. They also upload previews on their
songs on their YouTube channel where anyone
could watch it and once again this teases their
fans.YouTube then allows you to subscribe to
the bands YouTube page which notifies you
when they upload a new video. You are then
able to share the video by copying and pasting
the embedded code onto your blog.
They also have their own twitter page where
they promote their own music and each band
members has their own twitter page bringing a
bigger audience. They also have their own
Facebook page where they also upload their
videos and news about upcoming albums and
tours.
The bands official twitter page.
Arctic Monkeys-Cornerstone
Extension of income Arctic Monkeys website has many links to their
songs and videos they have uploaded but also
they have picture of themselves and also gig
information.
They also have their own membership which
you can buy and get more access into the bands
life and also you can receive first chance to buy
tickets for their gigs. There’s also a link to their
store where you can merchandise such as t-
shirts and stationary.
Arctic Monkeys have their own record
company who have their own YouTube channel
and upload their videos for them which is also
promoting the label and other bands who are
signed to it. This is a great way for independent
records to give their own bands a chance of
hope due to the fact the Arctic Monkeys are
now famous worldwide and are continuing to
gain more fans.
You can also watch their music videos on music
channels such as VIVA and kerrange.
Arctic Monkeys-Cornerstone
Extension of outlets Due to their videos being on YouTube this gives
them more popularity because anybody can
watch it but also YouTube is one of the biggest
outlets on the web which is viewed by millions
of people each day. For every time you watch
the official Arctic Monkeys video which has
been uploaded by their record label they will
get some money for it bringing in a profitable
income and Cornerstone is one of their most
popular songs out there.
Arctic Monkeys also have their own twiter site
which lets them post links to their new and
upcoming songs. This is a cheap and effective
way to increase popularity but to also promote
their songs. Twitter also allows people to
“retweet” a tweet that the Arctic Monkeys
make which then allows more and more
people to see who don’t follow the arctic
monkeys. If the Arctic Monkeys become a
popular discussion on a ce
Facebook is also another social outlet that the
Arctic Monkeys use in order to announce up
and coming events and to promote the band
itself. Facebook allows people from all around
the world to like the Arctic Monkeys page
which is how the page gains popularity. You as
a fan are also obligated to write on the bands
well giving them you opinion on a CD or on the
band itself. With more and more people
joining Facebook on a daily basis means more
and more attention the Arctic Monkeys will
Arctic Monkeys YouTube channel.
Arctic Monkeys-Cornerstone
gain.
Synergy Arctic Monkeys teamed up with the charity
Oxfam and their single Cornerstone was
available on vinyl in their charity shops. This
would make the CD available to more people
who can’t afford much and who want to raise
money for charity.
This will give the band a very good name
amongst fans and people who haven’t really
heard of them.
Arctic Monkeys Vinyl record
Producers strategies The producers probably did this due to the fact
if a band went out of their way to make a
charity single then people would feel sympathy
for the band and what they’re doing to help less
fortunate people. It would also come across
that the band do care about their fans and give
them a good name.

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Music video purposes_work_sheet am revisited

  • 1. Arctic Monkeys-Cornerstone Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience Provide an explanation in relation to benefits (promotion, extension of income & outlets, synergy opportunities and strategies used by producers to benefit label and artist) Provide any research evidence you can find that supports explanations of benefits for artist, record label and audience Promotional Cornerstone was the second single from the Arctic Monkeys album Humbug. Arctic Monkeys have their own website where they have uploaded all their videos on it so anybody can watch it. They also upload previews on their songs on their YouTube channel where anyone could watch it and once again this teases their fans.YouTube then allows you to subscribe to the bands YouTube page which notifies you when they upload a new video. You are then able to share the video by copying and pasting the embedded code onto your blog. They also have their own twitter page where they promote their own music and each band members has their own twitter page bringing a bigger audience. They also have their own Facebook page where they also upload their videos and news about upcoming albums and tours. The bands official twitter page.
  • 2. Arctic Monkeys-Cornerstone Extension of income Arctic Monkeys website has many links to their songs and videos they have uploaded but also they have picture of themselves and also gig information. They also have their own membership which you can buy and get more access into the bands life and also you can receive first chance to buy tickets for their gigs. There’s also a link to their store where you can merchandise such as t- shirts and stationary. Arctic Monkeys have their own record company who have their own YouTube channel and upload their videos for them which is also promoting the label and other bands who are signed to it. This is a great way for independent records to give their own bands a chance of hope due to the fact the Arctic Monkeys are now famous worldwide and are continuing to gain more fans. You can also watch their music videos on music channels such as VIVA and kerrange.
  • 3. Arctic Monkeys-Cornerstone Extension of outlets Due to their videos being on YouTube this gives them more popularity because anybody can watch it but also YouTube is one of the biggest outlets on the web which is viewed by millions of people each day. For every time you watch the official Arctic Monkeys video which has been uploaded by their record label they will get some money for it bringing in a profitable income and Cornerstone is one of their most popular songs out there. Arctic Monkeys also have their own twiter site which lets them post links to their new and upcoming songs. This is a cheap and effective way to increase popularity but to also promote their songs. Twitter also allows people to “retweet” a tweet that the Arctic Monkeys make which then allows more and more people to see who don’t follow the arctic monkeys. If the Arctic Monkeys become a popular discussion on a ce Facebook is also another social outlet that the Arctic Monkeys use in order to announce up and coming events and to promote the band itself. Facebook allows people from all around the world to like the Arctic Monkeys page which is how the page gains popularity. You as a fan are also obligated to write on the bands well giving them you opinion on a CD or on the band itself. With more and more people joining Facebook on a daily basis means more and more attention the Arctic Monkeys will Arctic Monkeys YouTube channel.
  • 4. Arctic Monkeys-Cornerstone gain. Synergy Arctic Monkeys teamed up with the charity Oxfam and their single Cornerstone was available on vinyl in their charity shops. This would make the CD available to more people who can’t afford much and who want to raise money for charity. This will give the band a very good name amongst fans and people who haven’t really heard of them. Arctic Monkeys Vinyl record Producers strategies The producers probably did this due to the fact if a band went out of their way to make a charity single then people would feel sympathy for the band and what they’re doing to help less fortunate people. It would also come across that the band do care about their fans and give them a good name.