This document summarizes a workshop on social media 101 given by Intraprise Technologies LLC. The workshop covered basic concepts of social media, implications for professional use, and provided guided tours of Twitter, LinkedIn and Facebook. It discussed potential benefits of and risks to businesses from social media use. Organizations were advised to adopt social media policies to balance benefits with mitigating risks and liabilities. The workshop aimed to help participants understand key social media platforms and their business applications.
From the 2010 Texas School Public Relations Association (TSPRA) Conference in Austin, TX
"The rapidly changing communication landscape presents numerous challenges for PR professionals. Organizations depending on traditional media outlets to be the main and preferred communication channel to reach and influence audiences are often finding it harder to have their stories expand their reach with shrinking newsrooms.
PR pros must be adept at effectively integrating and managing the communication channels at their disposal. These new challenges provide us with new and exciting ways to leverage traditional PR techniques along with social media skills to help our organizations and clients remain visible and connected with key audiences."
The changing media landscape and the rise of prBolaji Okusaga
The landscape is fast-changing, conferring advantages to Public Relations as the preferred platform for companies seeking to grow their goodwill, build stronger brands, and create a sustainable enterprise.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Social Media training for Delta Europe. The content of the training aims at defining the borders of social media. The functions of social media platforms and tools and specific ways of using it (branding, community building, lead generation, press / pr).
After setting the social media boundaries and giving insight in the alignment of social media with your business (social business), models, tools and tips are provided to set up your social media approach (strategy, plan, tactics or give it a name)….
The social media approach is build up with the following steps:
- Assess your goals
- Create social graph of your target group(s)
- Establish presence
- Listen
- Participate
- Measure (including social media roi)
#socmed #socialmedia
From the 2010 Texas School Public Relations Association (TSPRA) Conference in Austin, TX
"The rapidly changing communication landscape presents numerous challenges for PR professionals. Organizations depending on traditional media outlets to be the main and preferred communication channel to reach and influence audiences are often finding it harder to have their stories expand their reach with shrinking newsrooms.
PR pros must be adept at effectively integrating and managing the communication channels at their disposal. These new challenges provide us with new and exciting ways to leverage traditional PR techniques along with social media skills to help our organizations and clients remain visible and connected with key audiences."
The changing media landscape and the rise of prBolaji Okusaga
The landscape is fast-changing, conferring advantages to Public Relations as the preferred platform for companies seeking to grow their goodwill, build stronger brands, and create a sustainable enterprise.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Social Media training for Delta Europe. The content of the training aims at defining the borders of social media. The functions of social media platforms and tools and specific ways of using it (branding, community building, lead generation, press / pr).
After setting the social media boundaries and giving insight in the alignment of social media with your business (social business), models, tools and tips are provided to set up your social media approach (strategy, plan, tactics or give it a name)….
The social media approach is build up with the following steps:
- Assess your goals
- Create social graph of your target group(s)
- Establish presence
- Listen
- Participate
- Measure (including social media roi)
#socmed #socialmedia
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Impact of Social Media on Organizational Culture: Evidence from PakistanMuhammad Arslan
This paper investigates the impact of social Media on Organizational culture. The approach used in this paper
was to give the application and significance of development of Social media for organizations. With an
introduction to social media, organizational culture is focused by studying communication, business focus,
workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect
responses from employees working at different organizations through e-mail and various social media tools. The
main result of the research is the validation of the research framework of employees operating in the SME’s of
Pakistan. It has been found that organizational culture is considerably affected by development and application
of social media for business related activities in organizations.
Research Paper on Social Media As A News And Information SourceHonikaSharma
A Research Paper concerning Journalism and Mass Communication students on the topic taken- Social Media As A News And Information Portal During the Pandemic.
From Where I Sit: The Media Entrepreneurship EcosystemMichelle Ferrier
Dr. Michelle Ferrier reviews the media entrepreneurship ecosystem and what we can do to fill in the gaps for content and technology startups. Includes ideas for higher education institutions and nonprofit organizations.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
From Monologue to Dialogue: Building Relationships the Social WaySue Beckingham
An introduction to social media and other interactive tools to enhance your communication strategy. Presentation at the Professional Pensions Communications Forum, London. http://events.professionalpensions.com/commsforum/speakers
Sue Featherstone, Principal Lecturer and
Sue Beckingham, Educational Developer, Sheffield Hallam University
Social media explained and made easy. Definitions of what social media is. Types of social media: bookmarking, networking, forums, aggregators. The benefits of social media for individuals and business.
In this Social Media 101 Workshop, you'll learn how to communicate effectively on social media platforms, be informed of your audience demographics and develop a social media strategy that integrates with the University.
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Impact of Social Media on Organizational Culture: Evidence from PakistanMuhammad Arslan
This paper investigates the impact of social Media on Organizational culture. The approach used in this paper
was to give the application and significance of development of Social media for organizations. With an
introduction to social media, organizational culture is focused by studying communication, business focus,
workplace harmony, workplace behaviors, and business discipline. A self-administered survey is used to collect
responses from employees working at different organizations through e-mail and various social media tools. The
main result of the research is the validation of the research framework of employees operating in the SME’s of
Pakistan. It has been found that organizational culture is considerably affected by development and application
of social media for business related activities in organizations.
Research Paper on Social Media As A News And Information SourceHonikaSharma
A Research Paper concerning Journalism and Mass Communication students on the topic taken- Social Media As A News And Information Portal During the Pandemic.
From Where I Sit: The Media Entrepreneurship EcosystemMichelle Ferrier
Dr. Michelle Ferrier reviews the media entrepreneurship ecosystem and what we can do to fill in the gaps for content and technology startups. Includes ideas for higher education institutions and nonprofit organizations.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
From Monologue to Dialogue: Building Relationships the Social WaySue Beckingham
An introduction to social media and other interactive tools to enhance your communication strategy. Presentation at the Professional Pensions Communications Forum, London. http://events.professionalpensions.com/commsforum/speakers
Sue Featherstone, Principal Lecturer and
Sue Beckingham, Educational Developer, Sheffield Hallam University
Social media explained and made easy. Definitions of what social media is. Types of social media: bookmarking, networking, forums, aggregators. The benefits of social media for individuals and business.
In this Social Media 101 Workshop, you'll learn how to communicate effectively on social media platforms, be informed of your audience demographics and develop a social media strategy that integrates with the University.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop
Today’s Objectives
– Understand social media basic concepts
– Understand the implications of social media for
professional and business useprofessional and business use
– Facebook, LinkedIn, and Twitter
Get a person(al) account created
Get familiar with the basic functionality
Learn basic social media protocols and conventions
What are your objectives for today’s class?
2
3. IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC
Company Profile
Management Consulting
– Organizational Development with a focus on Enterprise
Architecture, IT Governance, Business Intelligence and
Performance ManagementPerformance Management
– Specializing in operations, financial, information, and
technology risk management
Technology Consulting
– IT Outsourcing for small and middle market organizations
CPA Firm
– Accounting outsourcing and compliance services
– IT audit and compliance services
Industries served
– Hospitality, Not-for-Profit, Professional Services, Retail
4. IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC
David Shimamoto
Senior Consultant
Lead Developer – Web TechnologiesLead Developer – Web Technologies
Donny C. Shimamoto, CPA.CITP
Founder & Managing Director
CPA specializing in risk management and IT
One of 3 Certified IT Professionals in Hawaii
4
5. Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop
Participant Introductions
Overview of Social Media
Professional/Business Use of Social Media
Guided Tours of Features & FunctionalityGuided Tours of Features & Functionality
– Twitter
– LinkedIn
– Facebook
5
6. Participant IntroductionsParticipant IntroductionsParticipant IntroductionsParticipant Introductions
Take 2-3 minutes to introduce yourself and
answer the following questions:
What is your role in your organization?
What is your experience in using:What is your experience in using:
– Facebook?
– Twitter?
– LinkedIn?
6
7. Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
Social mediaSocial mediaSocial mediaSocial media are media for social interaction,
using highly accessible and scalable publishing
techniques.
Social media use web-based technologies to
transform and broadcast media monologues intotransform and broadcast media monologues into
social media dialogues.
They support the democratization of knowledge
and information and transform people from
content consumers to content producers
Source: Wikipedia, http://en.wikipedia.org/wiki/Social_media
8. Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
Social Media is Mainstream
– Social networking sites are the hottest attraction
on the Internet, dethroning pornography…
Reuters - September 16, 2008Reuters - September 16, 2008
http://www.reuters.com/article/idUSSP31943720080916
– Twitter records 96 million unique visitors
Mashable (via CNN) – September 28, 2010
http://www.cnn.com/2010/TECH/social.media/09/28/twitter
.myspace/index.html
– Facebook reports 500 million users; 50% log in
every day; 70% outside of the US
Facebook – September 28, 2010
http://www.facebook.com/press/info.php?statistics
8
9. Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media
Types of Social Media Technologies
Communication
– Blogs: Blogger, TypePad, WordPress
– Micro-Blogs: TwitterMicro-Blogs: Twitter
– Networking: Facebook, LinkedIn, MySpace, Ning
– Events: Evite
Collaboration
– Wikis: Wikipedia, Wetpaint
– Bookmarking: Delicious, Google Reader
Multi-media
– Photos: Flickr, Photobucket, Picasa
– Video: YouTube
Note: Technology
listed only under
primary category,
many provide
multiple functions.
10. Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media
Potential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to Business RisksRisksRisksRisks and Liabilitiesand Liabilitiesand Liabilitiesand Liabilities
• Cost-effective advertising and
public relations
• Improved customer service
• Increased awareness of
• Release of personal or
confidential information
• Exposure of trade secrets or
competitive strategies
• Increased awareness of
competitor activity
• Lower costs of doing business
• Better employee morale
• Easier and faster research
• Higher employee engagement
• Better overall communication,
coordination and reach
competitive strategies
• Damage to company image and
reputation
• Loss of productivity
• Lawsuits relate to recruiting,
hiring, and firing
• Negative impression given to job
applicants, clients, and vendors
• Defamation of employers,
customers, competitors, or
vendors10
Source: Social Media and the Workplace:
A Guide for Hawaii Employers; Altres; 2010
11. Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media
Organizations must adopt Social Media
policies to balance benefits and
mitigate risks and liabilities
Top four reasons for policy adoption:
– 70% Minimize productivity loss
– 69% Protection of organization’s reputation
– 67% Protection of intellectual property &
proprietary information
– 41% Help recruiting efforts
Source: “Employer Perspectives on Social Networking: Global Key Findings”, Oct 2009
11
13. Social Media TechnologiesSocial Media TechnologiesSocial Media TechnologiesSocial Media Technologies –––– MicroMicroMicroMicro----BlogsBlogsBlogsBlogs
Purpose
– Publish regular entries of information, graphics,
commentary, descriptions of events, video, etc.
FormatFormat
– Text, multimedia, and/or links
– Entries are usually VERY short
– Friends/followers receive the entries
Example(s)
– Twitter www.twitter.com
– Facebook, MySpace, and LinkedIn also have
micro-blog functionality
14. Guided Tour: TwitterGuided Tour: TwitterGuided Tour: TwitterGuided Tour: Twitter
Primary Purpose(s)
– Micro-blog
Interesting Tidbits
– 96,000,000 unique visitors (Sept 2010)– 96,000,000 unique visitors (Sept 2010)
– 50,000,000 “tweets” each day (Feb 2010)
– The Library of Congress is archiving all public
tweets back to Twitter’s founding in March 2006
– 80% of twitter usage is on mobile devices
www.twitter.com
14
15. Social Media TechnologiesSocial Media TechnologiesSocial Media TechnologiesSocial Media Technologies –––– NetworkingNetworkingNetworkingNetworking
Purpose
– Build and capture social relationships among
people/entities based on a variety of factors
– Enable an online community with shared interest– Enable an online community with shared interest
Format
– Self-created Profile
– Able to “connect” or “friend” people
– Able to associate to “groups”
– Able to identify “interests”
Example(s)
– Facebook, LinkedIn, MySpace, Ning
16. Guided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedIn
Primary Purpose(s)
– Networking (Professional), Micro-blogging,
Community Building (Professional)
Interesting TidbitsInteresting Tidbits
– Over 75 million member in over 200 counties
(Sept 2010)
– 49% of users considered “decision-makers”
– Executives from all Fortune 500 companies are
members
www.linkedin.com
16
17. Guided Tour: FacebookGuided Tour: FacebookGuided Tour: FacebookGuided Tour: Facebook
Primary Purpose(s)
– Interactive Micro-blogging, Multi-Media Sharing,
Networking (Personal), Gaming
Interesting TidbitsInteresting Tidbits
– #1 web site visited by businesses @ 6.8%
(by % of ALL traffic); Google was 2nd @ 3.4%
– Average user has: 130 friends, creates 70 pieces
of contents per month; is connected to 70
pages, groups and events
– Fastest growing user group: Women ages 55-65
www.facebook.com
17